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Traditional Toys and Games in Turkey

  • August 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

The Turkish lira depreciated strongly against the euro and US dollar during the review period as global liquidity started to flow back to developed economies as they recovered from the global financial crisis. For example, the value of the US dollar in Turkish lira terms grew from 2.19 to 2.72 from 2014 to 2015 – a development that significantly affected average unit prices in traditional toys and games, given more than 85% of products in this area are imported.

Euromonitor International’s Traditional Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in Turkey
TRADITIONAL TOYS AND GAMES IN TURKEY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Adore Oyuncak Ve Egitim Araclari As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 1 Adore Oyuncak ve Egitim Araclari AS: Key Facts
Summary 2 Adore Oyuncak ve Egitim Araclari AS: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Adore Oyuncak ve Egitim Araclari AS: Competitive Position 2015
Hasbro Turkiye in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 4 Hasbro Turkiye: Key Facts
Competitive Positioning
Summary 5 Hasbro Turkiye: Competitive Position 2015
Executive Summary
Toys and Games Records Dynamic Value Growth in Turkey in 2015
Digital Gaming Makes Significant Contribution To Overall Value Growth
International Brands Continue To Dominate in 2015
Internet Retailing Continues To Gain Value Share in 2015
Toys and Games Set To Register Healthy Growth Over Forecast Period
Key Trends and Developments
Value Sales Fuelled by Rising Unit Prices
Sharp Rise in Internet Retailing Sales Due To Changing Consumer Lifestyles
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 6 Research Sources












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