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Wine in Thailand

  • June 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Total volume growth of wine slowed in 2015, though it remained strong. The highly publicised health benefits of wine towards the end of the review period continued to create consumer interest and encouraged them to drink it on an even more regular basis. The availability of New World wines also helped to make the category more accessible to the mass of consumers, therefore boosting the category’s performance.

Euromonitor International’s Wine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Thailand
WINE IN THAILAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 25 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 26 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 27 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 28 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 29 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 30 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 31 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 32 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 33 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Granmonte Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 1 Granmonte Co Ltd: Key Facts
Competitive Positioning
Summary 2 Granmonte Co Ltd: Competitive Position 2015
Siam Winery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 3 Siam Winery Co Ltd: Key Facts
Competitive Positioning
Summary 4 Siam Winery Co Ltd: Competitive Position 2015
Executive Summary
Alcoholic Drinks Declines in Total Volume Terms in 2015
Consumers' Rising Sophistication Steers Alcoholic Drinks
Domestic Players Lead Alcoholic Drinks
Hypermarkets Lead Distribution
Alcoholic Drinks To Return To Growth Over the Forecast Period
Key Trends and Developments
Weak Economic Conditions Impact Alcoholic Drinks
Domestic Players Stand Firm Within Alcoholic Drinks
Grocery Retailers Dominate Retailing
Key New Product Launches
Summary 5 Key New Product Developments 2015
Market Background
Legislation
Table 34 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
Summary 7 Excise Tax Formula
Table 35 Typical Wholesaler and Retailer Off-trade Mark-ups (%) by Selected Categories 2015
Table 36 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 37 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 38 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 41 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 50 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources












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