Business of Consumer Book Publishing 2013

  • May 2013
  • -
  • Simba Information
  • -
  • 294 pages

Business of Consumer Book Publishing 2013 is the latest edition of the venerable market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers, retailers and other industry stakeholders have come to rely on year after year.

Simba presents:

• Proprietary data on e-book and print book users; both of ‘users’ and of ‘buyers.’ Unlike other reports, Simba has taken great care for years to differentiate between the two and show the ‘commitment to content’ which is to be a major issue for the industry going forward.
• Analysis of major trends affecting the book market; often featuring proprietary, exclusive data.
• A review book pricing (both print book and electronic book).
• A multi-year analysis of three major bestseller lists.
• Profiles of 15 leading publishers.
• Simba's signature strategic examination of 17 major subject categories (with a 5-year statistical analysis showing the growth of each), and an overall discussion of which ones are the likeliest candidates for growth in print and/or digital forms.
• Projections and insights on what categories will both drive and hamper market expansion.

Business of Consumer Book Publishing 2013 also features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them. This isn’t a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone perceives books, not just the current crop of ‘readers.’

Table Of Contents

Table of Contents

Methodology
Executive Summary

Chapter 1: Overview of the U.S. Consumer Book Market

Introduction
E-Books and Print Books: Side by Side
Trade Industry Performance: Then and Now
AAP 2012 Performance
Leading U.S. Consumer Book Publishers

Abrams
Andrews McMeel
Encyclopaedia Britannica
Hachette Book Group
Harlequin
HarperCollins
Houghton Mifflin Harcourt
Kensington Publishing
Macmillan
Penguin Group USA
Random House
Rodale
Business of Consumer Book Publishing 2013
Scholastic
Simon Schuster
John Wiley and Sons


Table 1.1: E-Book and Paperback Consumption, 2010
Table 1.2: E-Book and Paperback Consumption, 2011
Table 1.3: E-Book and Paperback Consumption, 2012
Table 1.4: Growth of the Consumer Book Publishing Industry, 2009-2012P
Table 1.5: Domestic Net Sales of Consumer Books by Book Type, 2011-2012
Table 1.6: Percentage of Adult/Children’s Digital Trade Business, Jan. 2011-Dec. 2012
Table 1.7: Consumer Book Publishers, U.S. Only Revenue Growth, 2010E-2012P

Chapter 2: Current Trends in Consumer Book Publishing

Introduction
Fewer Are Buying
Fewer Adults Buying Books as Gifts
Book Buying Habits Changing, Particularly for the Young
Border’s Fall, Other Factors Creating Dysfunctional Retailing Landscape
Retail Landscape, Blockbuster Mentality, Creating ‘Author Apartheid’
Self-Publishing More Common, But Success Elusive For Most Writers
Book Prices Continue Holding Steady; E-Book Still Offers Big Range
Media Tie-Ins and Popular Culture Continue To Feed Books
Print Books Still Consumed By E-Book Users, But many Don’t Buy Either
Exclusive Content, Other Factors Creating Fragmented E-Book Industry
Tablets Introducing As Many Challenges As Opportunities For Publishers
Piracy Risks Continue
Profits Among Leading Trade Publishers
Mergers and Acquisitions: 2012 Ends With a Bang
2012 Bestsellers

New Books
Top Titles Overall
Top Authors
Leading Imprints
Top Categories
More Books Showing Up on the List…But Spending Less Time There
Business of Consumer Book Publishing 2013
Competition Puts More E-Books on NYT List in 2012
Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months


Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Bought Book(s) as Gifts
Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 2.4: Major U.S. Bookstore Chains: Number of Superstore Outlets: 2007-2012
Table 2.5: Average Titles per Author on Lists, 2007-2012
Table 2.6: Fiction List Price Overview (Q1-2009 to Q1-2013)
Table 2.7: Fiction E-Book Price Points (Q1-2011 to Q1-2013)
Table 2.8: Nonfiction List Price Overview (Q1-2009 to Q1-2013)
Table 2.9: Nonfiction E-Book Price Points (Q1-2011 to Q1-2013)
Table 2.10: E-Book Price Overview (Q1-2011 to Q1-2013)
Table 2.11: Five-Year Trend: Movie Tie-In by Consolidated Rating, 2008-2012
Table 2.12: Print-Buyers, Non-Buyers and E-Book Users Trends (2010-2012)
Table 2.13: Publishers’ Profitability, 2012 vs. 2011
Table 2.14: Number of New Titles on Lists, January-December 2012
Table 2.15: Top 50 New Titles, January-December 2012
Table 2.16: Best Performing Books, 2008-2012
Table 2.17: Total Number of ISBNs on Lists, January-December 2012
Table 2.18: Top 15 Titles, January-December 2012
Table 2.19: Best Performing Authors, 2008-2012
Table 2.20: Top 50 Authors, January-December 2012
Table 2.21: Best Performing Imprints, 2008-2012
Table 2.22: Top 50 Imprints, January-December 2012
Table 2.23: Best Performing Categories, 2008-2012
Table 2.24: Top 50 Categories, January-December 2012
Table 2.25: Average Weeks on Lists, 2007-2012
Table 2.26: Average Titles per Imprint, 2006-2011
Table 2.27: Top 15 Titles, New York Times, January-December 2012
Table 2.28: New to Database, January 2011-December 2012

Chapter 3: Trade Book Publishing: Category Analysis
Introduction

Category Performance
Estimated and Projected Size of Select Consumer Categories


Art Books

Five-Year Art Book Trends
Size of the Art Book Category
Biographies
Five-Year Biography Book Trends
Size of the Biography Book Category
Business Books
Five-Year Business Book Trends
Size of the Business Book Category
Classic Literary Fiction
Five-Year Classic Literary Fiction Trends
Size of the Classic Literary Fiction Market
Computer/Technology Books
Size of the Computer/Technology Book Market
Cookbooks
Five-Year Cookbook Trends
Size of the Cookbook Market
Graphic Novels
Five-Year Graphic Novels Trends
Size of the Graphic Novel Market
Health and Fitness Books
Five-Year Health and Fitness Trends
Size of the Health and Fitness Book Market
Mystery Books
Five-Year Mystery Book Trends
Size of Mystery Book Market
Political Commentary/Political Science
Five-Year Political Science Trends
Size of the Political Commentary/Current Events Book Market and Title Output
Reference Books
Five-Year Reference Book Trends
Size of the Reference Book Market
Religious/Inspirational Books
Five-Year Religious Book Trends
Size of the Religious/Inspirational Book Market
Romance Books
Five-Year Romance Book Trends
Size of the Romance Book Market
Science Fiction/Fantasy Books
Five-Year Sci-Fi/Fantasy Book Trends
Size of the Sci-Fi/Fantasy Book Market
Self-Help Books
Five-Year Self-Help Book Trends
Size of the Self-Help Book Market
Sports Books
Five-Year Sports Book Trends
Size of the Sports Book Market
Travel Books
Five-Year Travel Book Trends
Size of the Travel Book Market
Table 3.1: Five-Year Trends for Leading Categories
Table 3.2: Bookstore Responses: Events Forecast for 2013
Table 3.3: How Bookstores Plan to Stock Different Categories in 2013
Table 3.4: Adult Formats and Their Performance for 2012
Table 3.5: Children’s Formats and Their Performance for 2012
Table 3.6: Estimated Revenue of Market Categories, 2012
Table 3.7: Estimated Size of Market Categories, 2013
Table 3.8: Estimated Size of Art Book by Revenue, 2009-2013P
Table 3.9: Five-Year Trend: Art by Consolidated Rating, 2008-2012
Table 3.10: Format and Segment Trends: Art, 2008-2012
Table 3.11: Bestselling Art Books, 2012
Table 3.12: Estimated Size of the Biography Market by Revenue, 2009-2013P
Table 3.13: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2008-2012
Table 3.14: Format and Segment Trends: Biographies, 2008-2012
Table 3.15: Top 20 Biography Book Authors, January-December 2012
Table 3.16: Top 20 Biography Book Imprints, January-December 2012
Table 3.17: Bestselling Biography Books, 2012
Table 3.18: Estimated Size of the Business Book Market by Revenue, 2009-2013P
Table 3.19: Five-Year Trend: Business and Economics by Consolidate Rating, 2008-2012
Table 3.20: Format and Segment Trends: Business, 2008-2012
Table 3.21: Top 20 Business Book Imprints, January-December 2012
Table 3.22: Bestselling Business Books, 2012
Table 3.23: Top 20 Business Authors, January-December 2012
Table 3.24: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2009-2013P
Table 3.25: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2008-2012
Table 3.26: Format and Segment Trends: Classic Literary Fiction, 2008-2012
Table 3.27: Top 20 Classic Literary Fiction Book Imprints, January-December 2012
Table 3.28: Bestselling Classic Literary Fiction Books, 2012
Table 3.29: Top 20 Literary Fiction Authors, January-December 2012
Table 3.30: Estimated Size of the Computer Book Market by Revenue, 2009-2013P
Table 3.31: Estimated Size of the Cookbook Market by Revenue, 2009-2013P
Table 3.32: Five-Year Trend: Cookbooks by Consolidated Rating, 2008-2012
Table 3.33: Top 20 Cooking Authors, January-December 2012
Table 3.34: Format and Segment Trends: Cookbooks, 2008-2012
Table 3.35: Top 20 Cookbook Imprints, January-December 2012
Table 3.36: Bestselling Cookbooks, 2012
Table 3.37: Estimated Size of the Graphic Novel Market by Revenue, 2009-2013P
Table 3.38: Five-Year Trend: Graphic Novels by Consolidated Rating, 2008-2012
Table 3.39: Format and Segment Trends: Graphic Novels, 2008-2012
Table 3.40: Top 20 Graphic Novel Imprints, January-December 2012
Table 3.41: Bestselling Graphic Novels, 2012
Table 3.42: Top 20 Graphic Novel Authors, January-December 2012
Table 3.43: Estimated Size of the Health and Fitness Book Market by Revenue, 2009-2013P
Table 3.44: Five-Year Trend: Health and Fitness by Consolidated Rating, 2008-2012
Table 3.45: Format and Segment Trends: Health and Fitness, 2008-2012
Table 3.46: Top 20 Health and Fitness Book Imprints, January-December 2012
Table 3.47: Bestselling Health and Fitness Books, 2012
Table 3.48: Top 20 Health and Fitness Authors, January-December 2012
Table 3.49: Estimated Size of the Mystery Book Market by Revenue, 2009-2013P
Table 3.50: Five-Year Trend: Mystery and Detective by Consolidated Rating, 2008-2012
Table 3.51: Format and Segment Trends: Mystery, 2008-2012
Table 3.52: Top 20 Mystery Book Imprints, January-December 2012
Table 3.53: Bestselling Mystery Books, 2012
Business of Consumer Book Publishing 2013
Table 3.54: Top 20 Mystery Authors, January-December 2012
Table 3.55: Estimated Size of the Political Commentary/Political Science Book Market by Revenue, 2009-2013P
Table 3.56: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2008-2012
Table 3.57: Top 20 Political Commentary/Current Events Book Imprints, January-December 2012
Table 3.58: Bestselling Political Books, 2012
Table 3.59: Top 20 Political Book Authors, January-December 2012
Table 3.60: Format and Segment Trends: Political Science, 2008-2012
Table 3.61: Estimated Size of the Reference Book Market by Revenue, 2009-2013P
Table 3.62: Five-Year Trend: Reference by Consolidated Rating, 2008-2012
Table 3.63: Format and Segment Trends: Reference, 2008-2012
Table 3.64: Reference Imprints, January-December 2012
Table 3.65: Bestselling Reference Books, 2012
Table 3.66: Top 15 Reference Authors, January-December 2012
Table 3.67: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2009-2013P
Table 3.68: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2008-2012
Table 3.69: Format and Segment Trends: Religious/Inspirational, 2008-2012
Table 3.70: Top 20 Religion Imprints, January-December 2012
Table 3.71: Bestselling Religious Books, 2012
Table 3.72: Top 20 Religious Book Authors, January-December 2012
Table 3.73: Estimated Size of the Romance Book Market by Revenue, 2009-2013P
Table 3.74: Five-Year Trend: Romance by Consolidated Rating, 2008-2012
Table 3.75: Format and Segment Trends: Romance, 2008-2012
Table 3.76: Top 20 Romance Imprints, January-December 2012
Table 3.77: Bestselling Romance Books, 2012
Table 3.78: Top 20 Romance Authors, January-December 2012
Table 3.79: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2009-2013P
Table 3.80: Top 20 Science Fiction Authors, January-December 2012
Table 3.81: Top 20 Fantasy Authors, January-December 2012
Table 3.82: Five-Year Trend: Science Fiction by Consolidated Rating, 2008-2012
Table 3.83: Five-Year Trend: Fantasy by Consolidated Rating, 2008-2012
Table 3.84: Format and Segment Trends: Science Fiction, 2008-2012
Table 3.85: Format and Segment Trends: Fantasy, 2008-2012
Table 3.86: Top 20 Science Fiction Imprints, January-December 2012
Table 3.87: Top 20 Fantasy Imprints, January-December 2012
Table 3.88: Top 20 Bestselling Science Fiction Books, 2012
Table 3.89: Bestselling Fantasy Books, 2012
Table 3.90: Estimated Size of the Self-Help Book Market by Revenue, 2009-2013P
Table 3.91: Five-Year Trend: Self-Help by Consolidated Rating, 2008-2012
Table 3.92: Format and Segment Trends: Self-Help, 2008-2012
Table 3.93: Top 20 Self-Help Imprints, January-December 2012
Table 3.94: Bestselling Self-Help Books, 2012
Table 3.95: Top 20 Self-Help Authors, January-December 2012
Table 3.96: Estimated Size of the Sports Book Market by Revenue, 2009-2013P
Table 3.97: Five-Year Trend: Sports by Consolidated Rating, 2008-2012
Table 3.98: Format and Segment Trends: Sports, 2008-2012
Table 3.99: Top 20 Sports Imprints, January-December 2012
Table 3.100: Bestselling Sports Books, 2012
Table 3.101: Top 20 Sports Book Authors, January-December 2012
Table 3.102: Estimated Size of the Travel Book Market by Revenue, 2009-2013P
Table 3.103: Five-Year Trend: Travel by Consolidated Rating, 2008-2012
Table 3.104: Top 10 Sports Imprints, January-December 2012
Table 3.105: Bestselling Travel Books, 2012
Table 3.106: Top 10 Travel Authors, January-December 2012
Chapter 4: Book Buyer Demographics and Psychographics
Introduction
Who’s Buying The Books?

Psychographics Analysis
Psychographics Analysis: Readers and Advertising
Psychographics Analysis: The Internet
Psychographics Analysis: Cell Phones
Psychographics Analysis: High Tech
Psychographics Analysis: Shopping


Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends Business of Consumer Book Publishing 2013
Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
Table 4.5: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Age Bracket
Table 4.6: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Education Level
Table 4.7: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Household Income
Table 4.8: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Employment Status
Table 4.9: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Marital Status
Table 4.10: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Number of People in HH
Table 4.11: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Number of Children in HH
Table 4.12: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Age of Children in HH
Table 4.13: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Type of Residence
Table 4.14: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Region
Table 4.15: Overview of Book Purchasing Population(U.S. Adults): Buyers of Books by Metro Markets
Table 4.16: Overview of Book Purchasing Population General Attitudes: Any Agree
Table 4.17: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population, Any Agree
Table 4.18: Overview of Book Purchasing Population(U.S. Adults): Attitudes and Opinions of Advertising, Any Agree
Table 4.19: Overview of Book Purchasing Population(U.S. Adults): Attitudes and Opinions of the Internet, Any Agree
Table 4.20: Overview of Book Purchasing Population(U.S. Adults): Attitudes and Opinions of Cell Phones, Any Agree
Table 4.21: Overview of Book Purchasing Population(U.S. Adults): Attitudes and Opinions of High Tech, Any Agree Business of Consumer Book Publishing 2013
Table 4.22: Overview of Book Purchasing Population(U.S. Adults): Attitudes and Opinions of Shopping
Chapter 5: Forecasts and Conclusions

Adult Hardcover
Adult Paperback
Adult Mass Market
Children’s Hardcover
Children’s Paperback
Audiobooks
Electronic Books


Recommendations
Table 5.1: Net Consumer Book Sales, 2009-2013P
Table 5.2: Estimated Size of Market Categories, 2012
Profiles of Leading Publishers
Abrams
Andrews McNeel Publishing
Encyclopaedia Britannica
Hachette Book Group USA
Harlequin Enterprises
HarperCollins Publishers
Houghton Mifflin Harcourt Trade and Reference Publishers
Kensington Publishing Corp.
Macmillan
Penguin Group (USA)
Random House Inc.
Rodale Inc.
Scholastic
Simon and Schuster Inc.
John Wiley and Sons Inc.



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