Limited Brands - SWOT Analysis

Limited Brands - SWOT Analysis

Datamonitor's Limited Brands Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Limited Brands is engaged in the distribution and sale of women’s intimate apparel; and personal care and beauty products. It also markets women’s and men’s clothing. The company primarily operates in the US and Canada. It is headquartered in Columbus, Ohio and employs 20,400 people. The company recorded revenues of $10,671 million during the fiscal year ended January 2007, an increase of 10% over 2006. The operating profit of the company was $1,176 million during fiscal year 2007, an increase of 19.3% over 2006. The net profit was $676 million in fiscal year 2007, a decrease of 1% over 2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available

Table of Contents:
This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis