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This BCC Research report is an in-depth examination of the current and future global market for organic light emitting diodes (OLEDS). Forecast till 2020 have been provided.

REPORT HIGHLIGHTS

The global market for organic light emitting diodes (OLED) was about $2.1 billion and $2.5 billion in 2013 and 2014, respectively. This market is expected to reach nearly $3.1 billion in 2015 and $9.6 billion in 2020, registering a compound annual growth rate (CAGR) of 25.7% for the period 2015-2020.

This report provides:

- An overview of the global markets and technologies for organic light emitting diodes (OLEDs).
- Analyses of global market trends, with data from 2013 and 2014, estimates for 2015 and projections of CAGRs through 2020.
- Information with a focus on the two major market segments for OLEDs, electronic displays and solid-state lighting, as well as emerging markets such as sensors.
- Analysis of the economic, political and legal/regulatory environment within which the OLED industry will continue to develop.
- Details concerning industry structure.
- Technology trends and patent analysis.
- Profiles of major players in the industry.

SCOPE OF THIS REPORT

The scope of this study includes discussion of the upcoming and present market trends of OLEDs. It examines the potential of OLEDs as well as their limitations, and discusses the mode of integration that seems most favored.

The OLED market is segmented into categories by the following:

- Technology: Passive-matrix OLED (PMOLED) and active-matrix OLED (AMOLED).
- Material: Electrode materials, emissive layer (EML) materials, hole transport layer (HTL) materials, electron transport layer (ETL) materials, and substrates.
- Application: Displays, sub-displays, and mobile phones.
- Region: North America, Europe, Asia-Pacific, and rest of world (RoW).

Table Of Contents

Organic Light Emitting Diodes (OLEDs): Technologies and Global Markets
CHAPTER 1 INTRODUCTION 2
STUDY GOALS AND OBJECTIVES 2
REASONS FOR DOING THE STUDY 2
MARKETS COVERED 3
REPORT DESCRIPTION 3
INTENDED AUDIENCE 3
INFORMATION SOURCES 4
ANALYST'S CREDENTIALS 4
RELATED BCC RESEARCH REPORTS 5
BCC RESEARCH WEBSITE 5
DISCLAIMER 5
CHAPTER 2 SUMMARY 7
SUMMARY TABLE GLOBAL OLED MARKET BY APPLICATION, THROUGH 2020 ($
MILLIONS) 7
SUMMARY FIGURE GLOBAL MARKET FOR OLEDS BY APPLICATION, 2014 AND 2020
($ MILLIONS) 8
CHAPTER 3 OVERVIEW 10
TABLE 1 GLOBAL MARKET FOR OLEDS USED IN LIGHTING BY REGION, THROUGH
2020 ($ MILLIONS) 10
TABLE 2 GLOBAL MARKET FOR OLEDS USED IN DISPLAYS BY REGION, THROUGH
2020 ($ MILLIONS) 10
MARKET DEFINITION 11
HISTORICAL BACKGROUND 11
OLED STRUCTURE 13
TRANSPARENT OLED (TOLED) 13
STACKED OLED (SOLED) 13
BOTTOM/TOP EMISSION 13
INVERTED OLED (IOLED) 13
OLED AND LCD: A COMPARATIVE ANALYSIS 13
ADVANTAGES OF OLED TECHNOLOGY 14
Weight 14
Power Consumption 14
Viewing Angle 14
Contrast 14
Flexibility 14
DISADVANTAGES OF OLED TECHNOLOGY 14
Life-span 14
Applications 14
Price 15
OLED MATERIALS 15
EVOLUTION OF ORGANIC LIGHT-EMITTING DIODES (OLEDS) 15
FUTURE OUTLOOK AND EXPECTATIONS 16
VALUE CHAIN ANALYSIS 17
FIGURE 1 VALUE CHAIN OF OLED INDUSTRY 17
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RAW MATERIAL SUPPLIERS 17
OLED COMPONENT MANUFACTURERS 17
TECHNOLOGY AND DESIGN PROVIDERS 18
OEM AND SYSTEM INTEGRATORS 18
RAW MATERIALS TREND 18
MARKET DYNAMICS 19
DRIVERS 19
Increase in the Production of Larger Substrates 19
Decreasing Prices Supporting the Demand of OLEDs 19
Benefits Associated with OLEDs over Other Technologies 19
Increasing Application of OLEDs Raising the Demand 20
RESTRAINTS 20
South East Asia as the Major Manufacturing Hub for OLEDs 20
Complexity Associated with the Value Chain of OLEDs 21
High Price of OLED Technology 21
OLEDs Having Shorter Life-Span as Compared to LCDs 21
OPPORTUNITIES 21
Life-Span of OLEDs Expected to Increase with Upcoming
Technologies 21
Complexities Associated with Manufacturing of OLEDs 22
MAJOR PLAYERS 22
MANUFACTURERS 22
TABLE 3 KEY COMPANIES INVOLVED IN THE OLED DISPLAY AND LIGHTING
INDUSTRIES, 2012 22
RESEARCH LABORATORIES AND UNIVERSITIES 24
TABLE 4 RESEARCH FACILITIES, UNIVERSITIES, AND OTHERS INVOLVED IN OLEDS,
2012 24
CHAPTER 4 MARKET ENVIRONMENT 27
ENERGY 27
ELECTRICITY PRICES 27
TABLE 5 INTERNATIONAL ELECTRICITY PRICE COMPARISONS, 2011 27
CONSUMER RESPONSES 28
Energy-Efficient Displays 28
OLED Lighting 28
MACROECONOMIC TRENDS 29
GOVERNMENT, INDUSTRY, AND ACADEMIC SUPPORT 29
GOVERNMENT, INDUSTRY, AND ACADEMIC SUPPORT FOR THE OLED
DISPLAY INDUSTRY 29
U.S. 29
Flex Tech Alliance 29
TABLE 6 MISSION OF THE FLEX TECH ALLIANCE 30
Semiconductor Equipment and Materials International (SEMI)
Flat Panel Display Division 34
Phosphor Technology Center of Excellence (PTCOE) 34
TABLE 7 MAJOR ACTIVITIES AT PTCOE 35
Europe 35
TABLE 8 KEY GOALS OF EUROPEAN DISPLAY EFFORTS 35
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European Photonics Industry Consortium (EPIC) 36
TABLE 9 GOVERNING BOARD MEMBERS OF EPIC 36
German Flat-Panel Display Forum (DFF) 36
TABLE 10 MISSION OF THE GERMAN FLAT-PANEL DISPLAY FORUM 37
Asia-Pacific 37
Japan Electronics and Information Technology Industries
Association 37
Singapore Institute of Materials Research and Engineering 38
TABLE 11 GOALS OF THE SINGAPORE INSTITUTE OF MATERIALS RESEARCH AND
ENGINEERING 38
GOVERNMENT, INDUSTRY, AND ACADEMIC SUPPORT FOR THE OLED
LIGHTING INDUSTRY 38
U.S. 38
U.S. Department of Energy (DOE) 39
TABLE 12 INTERACTIVE PATHWAYS FOR DOE RESEARCH 39
Development of Stable Materials for High-Efficiency Blue
OLEDs Through Rational Design 39
Light Extraction from OLEDs Using Plasmonic Nanoparticle
Layers to Suppress Total Internal Reflection 40
Creation of a U.S. Phosphorescent OLED Lighting Panel Pilot
Facility 40
Thermal Management of Phosphorescent Organic
Light-Emitting Devices (Phase II) 41
Ultrahigh-Efficiency Phosphorescent OLED Lighting 41
Low-Cost Integrated Substrate for OLED Lighting
Development 41
Roll-to-Roll Solution-Processible Small-Molecule OLEDs 42
Europe 42
Organic LED Lighting in European Dimensions 42
TABLE 13 PARTNERS IN OLED100.EU 43
Other Recent European Commission Projects 43
IMOLA 43
IM3OLED 43
Asia-Pacific 44
Japan 44
Yamagata University 44
Semiconductor Energy Lab 44
China 45
China Solid-State Lighting Alliance 45
CHAPTER 5 ORGANIC LIGHT-EMITTING DIODE (OLED) MARKET BY RAW MATERIAL 47
OVERVIEW 47
TABLE 14 GLOBAL OLED MARKET BY RAW MATERIAL, THROUGH 2020 ($ MILLIONS) 47
FIGURE 2 GLOBAL SHARE OF OLED MARKET BY RAW MATERIAL, 2014 AND 2020
(%) 48
TABLE 15 ELECTRODE MATERIALS FOR OLED MARKET BY REGION, THROUGH 2020
($ MILLIONS) 49
FIGURE 3 ELECTRODE MATERIALS SHARES FOR OLED MARKET BY REGION, 2014
AND 2020 (%) 49
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TABLE 16 EMISSIVE LAYER (EML) MATERIALS FOR OLED MARKET BY REGION,
THROUGH 2020 ($ MILLIONS) 51
FIGURE 4 EMISSIVE LAYER (EML) SHARES MATERIALS FOR OLED MARKET BY
REGION, 2014 AND 2020 (%) 51
TABLE 17 HOLE TRANSPORT LAYER (HTL) MATERIALS FOR OLED MARKET BY
REGION, THROUGH 2020 ($ MILLIONS) 52
FIGURE 5 HOLE TRANSPORT LAYER (HTL) SHARES MATERIALS FOR OLED MARKET
BY REGION, 2014 AND 2020 (%) 52
TABLE 18 ELECTRON TRANSPORT LAYER (ETL) MATERIALS FOR OLED MARKET BY
REGION, THROUGH 2020 ($ MILLIONS) 54
FIGURE 6 ELECTRON TRANSPORT LAYER (ETL) SHARES MATERIALS FOR OLED
MARKET BY REGION, 2014 AND 2020 (%) 54
TABLE 19 SUBSTRATES FOR OLED MARKET BY REGION, THROUGH 2020 ($
MILLIONS) 55
FIGURE 7 SUBSTRATES SHARES FOR OLED MARKET BY REGION, 2014 AND 2020
(%) 55
TABLE 20 SUBSTRATE MARKET BY TYPE, THROUGH 2020 ($ MILLIONS) 57
FIGURE 8 SUBSTRATES SHARE OF MARKET BY TYPE, 2014 AND 2020 (%) 57
TABLE 21 GLASS SUBSTRATES MARKET BY REGION, THROUGH 2020 ($ MILLIONS) 58
FIGURE 9 GLASS SUBSTRATES SHARE OF MARKET BY REGION, 2014 AND 2020 (%) 58
TABLE 22 PLASTIC SUBSTRATES MARKET BY REGION, THROUGH 2020 ($ MILLIONS) 60
FIGURE 10 PLASTIC SUBSTRATES SHARE OF MARKET BY REGION, 2014 AND 2020
(%) 60
TABLE 23 FOIL SUBSTRATES MARKET BY REGION, THROUGH 2020 ($ MILLIONS) 61
FIGURE 11 FOIL SUBSTRATES SHARE OF MARKET BY REGION, 2014 AND 2020 (%) 61
TABLE 24 OLED INKS MARKET BY REGION, THROUGH 2020 ($ MILLIONS) 63
FIGURE 12 OLED INKS SHARE OF MARKET BY REGION, 2014 AND 2020 (%) 63
TABLE 25 OLED INKS MARKET BY TYPE, THROUGH 2020 ($ MILLIONS) 65
FIGURE 13 OLED INKS SHARE OF MARKET BY TYPE, 2014 AND 2020 (%) 65
MARKET DYNAMICS 66
DRIVERS 66
Environmental Friendliness of OLED Technology 66
Mass Production of Larger Substrates 66
RESTRAINTS 66
Decline in Price Affects Profit Margin 66
CHAPTER 6 ORGANIC LIGHT-EMITTING DIODE (OLED) MARKET BY APPLICATION 68
INTRODUCTION 68
ORIGIN AND HISTORY 68
BASIC OLED DISPLAY TECHNOLOGY 70
THE MECHANICS OF LIGHT EMISSION 70
DISPLAY COMPONENTS 70
TABLE 26 TYPICAL OLED DISPLAY LAYERED STRUCTURE 71
TYPES OF OLED DISPLAYS 71
ELECTROLUMINESCENT MATERIALS 71
Small-Molecule OLEDs 71
Polymer OLEDs 72
Dendrimers 72
DRIVING ELECTRONICS 72
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Passive-Matrix OLEDs 73
Active-Matrix OLEDs 73
"Hybrid" OLEDs 73
OTHER TYPES OF OLED DISPLAYS 74
Phosphorescent Organic Light-Emitting Diodes 74
Transparent OLEDs 75
TABLE 27 PROPERTIES OF TRANSPARENT OLEDS 75
Top-Emission OLEDs 75
Flexible OLEDs (FOLEDs) 76
Stacked OLEDs 76
FABRICATING OLED DISPLAYS 76
TABLE 28 KEY METHODS OF FABRICATING OLED DISPLAYS 77
VACUUM DEPOSITION 77
ORGANIC PHASE DEPOSITION 77
INK-JET PRINTING 78
SCREEN PRINTING 78
SOLUTION COATING 79
TABLE 29 VERTICAL CROSS SECTION OF A SOLUTION-PROCESSED OLED DEVICE 79
ROLL-TO-ROLL (WEB) PROCESSING 79
COMPETING DISPLAY TECHNOLOGIES 79
TABLE 30 TFT-LCD VERSUS AN ACTIVE-MATRIX OLED DISPLAY 80
OLED DISPLAY PATENT ANALYSIS 81
TABLE 31 OLED DISPLAY PATENTS BY TECHNICAL CATEGORY, 2009-2012 81
PATENTS BY COMPANY 82
TABLE 32 OLED PATENTS BY ASSIGNEE, 2009-2012 82
SAMPLE PATENT ABSTRACTS 83
OLED Display with Aging Compensation 83
Moisture Protection for OLED Display 83
Tandem Organic Electroluminescent Device 84
Organic Light-Emitting Diode Display with Flexible Conductive Film 84
Organic Light-Emitting Diode Display and Method of Manufacture 84
Light-Emitting Interface Displays for a Gaming Machine 85
Organic Light-Emitting Diode Display 85
White Organic Light-Emitting Diode 85
Organic Iridium Compositions and Their Use in Electronic Devices 86
Driving Circuits for Displays 86
TABLE 33 GLOBAL OLED MARKET FOR DISPLAY APPLICATIONS BY REGION,
THROUGH 2020 ($ MILLIONS) 87
FIGURE 14 GLOBAL SHARE OF OLED MARKET FOR DISPLAY APPLICATIONS BY
REGION, 2014 AND 2020 (%) 87
TABLE 34 GLOBAL OLED MARKET FOR LIGHTING APPLICATIONS BY REGION,
THROUGH 2020 ($ MILLIONS) 89
FIGURE 15 GLOBAL SHARE OF OLED MARKET FOR LIGHTING APPLICATIONS BY
REGION, 2014 AND 2020 (%) 89
TABLE 35 GLOBAL OLED MARKET BY APPLICATION IN LIGHTING, THROUGH 2020 ($
MILLIONS) 90
FIGURE 16 GLOBAL SHARE OF OLED MARKET BY APPLICATION IN LIGHTING, 2014
AND 2020 (%) 90
TABLE 36 GLOBAL OLED MARKET BY APPLICATION IN DISPLAYS AND SUB-DISPLAYS,
THROUGH 2020 ($ MILLIONS) 92
FIGURE 17 GLOBAL SHARE OF OLED MARKET BY APPLICATION IN DISPLAYS AND
SUB-DISPLAYS, 2014 AND 2020 (%) 92
TABLE 37 GLOBAL OLED MARKET FOR MOBILE PHONE APPLICATIONS, THROUGH
2020 ($ MILLIONS) 94
TELEVISIONS 94
TABLE 38 GLOBAL OLED MARKET FOR TELEVISION BY REGION, THROUGH 2020 ($
MILLIONS) 95
FIGURE 18 GLOBAL SHARE OF OLEDS IN TELEVISION BY REGION, 2014 AND 2020
(%) 95
LAPTOPS, TABLETS AND PCS 96
TABLE 39 GLOBAL OLED MARKET FOR LAPTOPS, TABLETS AND PCS BY REGION,
THROUGH 2020 ($ MILLIONS) 96
FIGURE 19 GLOBAL SHARE OF OLEDS IN LAPTOPS, TABLETS AND PCS BY REGION,
2014 AND 2020 (%) 97
OTHERS 98
TABLE 40 GLOBAL OLED MARKET FOR OTHER APPLICATIONS BY REGION,
THROUGH 2020 ($ MILLIONS) 98
FIGURE 20 GLOBAL SHARE OF OLEDS FOR OTHER APPLICATIONS BY REGION, 2014
AND 2020 (%) 98
TABLE 41 GLOBAL MARKET FOR OLEDS IN MOBILE PHONE APPLICATIONS BY
REGION, THROUGH 2020 ($ MILLIONS) 100
FIGURE 21 GLOBAL SHARE OF OLEDS IN THE MOBILE PHONE APPLICATIONS
MARKET BY REGION, 2014 AND 2020 (%) 100
OLEDS BY APPLICATIONS IN LIGHTING 101
ORIGIN AND HISTORY 101
BASIC OLED LIGHTING TECHNOLOGY 102
HOW OLED LIGHTING WORKS 102
TYPICAL STRUCTURE 102
TABLE 42 TYPICAL STRUCTURE OF AN OLED LIGHT 102
OLED LIGHTING MATERIALS 103
TABLE 43 BASIC MATERIALS USED IN OLED LIGHTING 103
COLOR CAPABILITY 103
TYPES OF OLED LIGHTING 104
ALL-IN-ONE LIGHTING SYSTEMS 104
TABLE 44 CURRENT PERFORMANCE OF A LUMIBLADE GL350 OLED LIGHT 104
TRANSPARENT LIGHTS 105
FLEXIBLE LIGHTING 105
TABLE 45 TYPICAL STRUCTURE OF A PROPOSED OLED FLEXIBLE LIGHT 105
PHOSPHORESCENT LIGHTING DEVICES 105
QUANTUM DOT-ENHANCED LEDS 106
OTHER OLED LIGHTING PERFORMANCE ENHANCEMENTS 106
Nanotechnology Improves White OLED Performance 106
Most Power-Efficient White OLED 107
New Moisture-Barrier Film Technology for OLED Lamps 107
Additional Developments 108
FABRICATION OF OLED LIGHTING 108
TABLE 46 KEY ADVANTAGES OF OLED LIGHTING FABRICATION METHODS 108
VACUUM DEPOSITION 108
ORGANIC PHASE DEPOSITION 109
INK-JET DEPOSITION 109
SCREEN PRINTING 109
SOLUTION PROCESSING 109
ROLL-TO-ROLL (WEB) PRINTING 109
TABLE 47 ADVANTAGES OF ROLL-TO-ROLL FABRICATION 110
COMPETING LIGHTING TECHNOLOGIES 110
CONVENTIONAL LIGHTING TECHNOLOGIES 110
LED LIGHTING 111
TABLE 48 VISIBLE DIFFERENCES BETWEEN LEDS AND OLEDS 111
ADVANTAGES AND DISADVANTAGES OF OLED LIGHTING 112
TABLE 49 EFFICIENCIES OF CURRENT LIGHTING SYSTEMS (LM/W) 112
OLED LIGHTING PATENT ANALYSIS 113
RECENT PATENT ACTIVITY 114
PATENTS BY TECHNICAL SUBJECT 114
TABLE 50 OLED LIGHTING PATENTS BY TECHNICAL CATEGORY, 2009-2012 114
PATENTS BY ASSIGNEE 115
TABLE 51 OLED LIGHTING PATENTS BY ASSIGNEE, 2009-2012 115
OLED LIGHTING PATENT ABSTRACTS 115
OLED with Color Conversion 116
Light-Emitting Device 116
Transparent Light-Emitting Component 116
Charge Transporting Layer for Organic Electroluminescent Device 117
Computerized Modeling for a Design and Evaluation of Organic
Light-Emitting Diodes 117
OLED with Improved Stability, Luminance and Efficiency 117
Organic Light-Emitting Diode with Relief Patterns 117
OLED LIGHTING APPLICATIONS 118
TABLE 52 GLOBAL OLED MARKET FOR LIGHTING APPLICATIONS, THROUGH 2020 ($
MILLIONS) 119
FIGURE 22 GLOBAL SHARE OF OLED MARKET FOR LIGHTING APPLICATIONS BY
TYPE, 2014 AND 2020 (%) 119
TABLE 53 GLOBAL OLED MARKET FOR LIGHTING APPLICATIONS BY REGION,
THROUGH 2020 ($ MILLIONS) 120
FIGURE 23 GLOBAL SHARE OF OLED MARKET FOR LIGHTING APPLICATIONS BY
REGION, 2014 AND 2020 (%) 120
TABLE 54 GLOBAL MARKET FOR OLEDS USED IN RESIDENTIAL LIGHTING BY
REGION, THROUGH 2020 ($ MILLIONS) 122
FIGURE 24 GLOBAL SHARE OF OLEDS FOR RESIDENTIAL LIGHTING BY REGION,
2014 AND 2020 (%) 122
TABLE 55 GLOBAL MARKET FOR OLEDS USED IN COMMERCIAL AND OFFICE
LIGHTING BY REGION, THROUGH 2020 ($ MILLIONS) 123
FIGURE 25 GLOBAL SHARE OF OLEDS FOR COMMERCIAL AND OFFICE LIGHTING
APPLICATIONS BY REGION, 2014 AND 2020 (%) 123
TABLE 56 GLOBAL MARKET FOR OLEDS USED IN OUTDOOR LIGHTING BY REGION,
THROUGH 2020 ($ MILLIONS) 125
FIGURE 26 GLOBAL SHARE OF OLEDS FOR OUTDOOR LIGHTING APPLICATIONS BY
REGION, 2014 AND 2020 (%) 125
TABLE 57 GLOBAL MARKET FOR OLEDS USED IN AUTOMOTIVE LIGHTING BY
REGION, THROUGH 2020 ($ MILLIONS) 126
FIGURE 27 GLOBAL SHARE OF OLEDS FOR AUTOMOTIVE LIGHTING APPLICATIONS
BY REGION, 2014 AND 2020 (%) 126
MARKET DYNAMICS 128
DRIVERS 128
Increasing Applications Boost Market Growth 128
Power Conservation and Efficiency 128
RESTRAINTS 128
Short Life-Span of OLEDs 128
OPPORTUNITIES 129
Increasing Application in Automotive Segment 129
CHAPTER 7 ORGANIC LIGHT-EMITTING DIODE (OLED) MARKET BY TECHNOLOGY 131
INTRODUCTION 131
TABLE 58 GLOBAL OLED MARKET BY TECHNOLOGY, THROUGH 2020 ($ MILLIONS) 131
FIGURE 28 GLOBAL SHARE OF OLED MARKET BY TECHNOLOGY, 2014 AND 2020 (%) 131
TABLE 59 GLOBAL SHARE OF AMOLED MARKET BY REGION, THROUGH 2020 ($
MILLIONS) 132
FIGURE 29 GLOBAL SHARE OF AMOLED MARKET BY REGION, 2014 AND 2020 (%) 132
TABLE 60 GLOBAL SHARE OF PMOLED MARKET BY REGION, THROUGH 2020 ($
MILLIONS) 134
FIGURE 30 GLOBAL SHARE OF PMOLED MARKET BY REGION, 2014 AND 2020 (%) 134
MARKET DYNAMICS 135
DRIVERS 135
Declining Prices Increase Demand 135
Performance Drivers of OLEDs 135
RESTRAINTS 135
Low Price of Competing Technologies 135
Complex Value Chain 136
OPPORTUNITY 136
AMOLED is Replacing PMOLED Across Different Applications 136
Flexible OLEDs and Transparent OLEDs as New Technologies 136
CHAPTER 8 ORGANIC LIGHT-EMITTING DIODE (OLED) MARKET BY REGION 138
INTRODUCTION 138
TABLE 61 GLOBAL OLED MARKET BY REGION, THROUGH 2020 ($ MILLIONS) 138
FIGURE 31 GLOBAL SHARE OF OLED MARKET BY REGION, 2014 AND 2020 (%) 138
TABLE 62 GLOBAL OLED MARKET BY RAW MATERIAL, THROUGH 2020 ($ MILLIONS) 140
FIGURE 32 GLOBAL SHARE OF OLED MARKET BY RAW MATERIAL, 2014 AND 2020
(%) 140
TABLE 63 GLOBAL OLED MARKET BY ELECTRODE MATERIAL, THROUGH 2020 ($
MILLIONS) 141
FIGURE 33 GLOBAL SHARE OF OLED MARKET BY ELECTRODE MATERIAL, 2014 AND
2020 (%) 141
TABLE 64 GLOBAL OLED MARKET BY SUBSTRATE, THROUGH 2020 ($ MILLIONS) 142
FIGURE 34 GLOBAL SHARE OF OLED MARKET BY SUBSTRATE, 2014 AND 2020 (%) 142
TABLE 65 GLOBAL OLED MARKET BY OLED INK, THROUGH 2020 ($ MILLIONS) 144
FIGURE 35 GLOBAL SHARE OF OLED MARKET BY OLED INK, 2014 AND 2020 (%) 144
NORTH AMERICA 145
TABLE 66 NORTH AMERICA OLED MARKET BY RAW MATERIAL, THROUGH 2020 ($
MILLIONS) 145
FIGURE 36 NORTH AMERICA SHARE OF OLED MARKET BY RAW MATERIAL, 2014
AND 2020 (%) 145
TABLE 67 NORTH AMERICA OLED MARKET BY ELECTRODE MATERIAL, THROUGH
2020 ($ MILLIONS) 147
FIGURE 37 NORTH AMERICA SHARE OF OLED MARKET BY ELECTRODE MATERIAL,
2014 AND 2020 (%) 147
TABLE 68 NORTH AMERICA OLED MARKET BY SUBSTRATE, THROUGH 2020 ($
MILLIONS) 148
FIGURE 38 NORTH AMERICA SHARE OF OLED MARKET BY SUBSTRATE, 2014 AND
2020 (%) 148
TABLE 69 NORTH AMERICA OLED MARKET BY OLED INK, THROUGH 2020 ($
MILLIONS) 149
FIGURE 39 NORTH AMERICA SHARE OF OLED MARKET BY OLED INK, 2014 AND
2020 (%) 149
TABLE 70 NORTH AMERICA OLED MARKET BY APPLICATION, THROUGH 2020 ($
MILLIONS) 151
FIGURE 40 NORTH AMERICA SHARE OF OLED MARKET BY APPLICATION, 2014 AND
2020 (%) 151
TABLE 71 NORTH AMERICA OLED MARKET BY APPLICATION IN DISPLAYS AND
SUB-DISPLAYS, THROUGH 2020 ($ MILLIONS) 152
FIGURE 41 NORTH AMERICA SHARE OF OLED MARKET BY APPLICATION IN
DISPLAYS AND SUB-DISPLAYS, 2014 AND 2020 (%) 152
TABLE 72 NORTH AMERICA OLED MARKET FOR APPLICATIONS IN MOBILE PHONES,
THROUGH 2020 ($ MILLIONS) 153
TABLE 73 NORTH AMERICA OLED MARKET BY LIGHTING APPLICATION, THROUGH
2020 ($ MILLIONS) 153
FIGURE 42 NORTH AMERICA SHARE OF OLED MARKET BY APPLICATION IN
LIGHTING, 2014 AND 2020 (%) 154
TABLE 74 NORTH AMERICA OLED MARKET BY COUNTRY, THROUGH 2020 ($
MILLIONS) 155
FIGURE 43 NORTH AMERICA SHARE OF OLED MARKET BY COUNTRY, 2014 AND
2020 (%) 155
EUROPE 156
TABLE 75 EUROPE OLED MARKET BY RAW MATERIAL, THROUGH 2020 ($ MILLIONS) 156
FIGURE 44 EUROPE SHARE OF OLED MARKET BY RAW MATERIAL, 2014 AND 2020
(%) 156
TABLE 76 EUROPE OLED MARKET BY ELECTRODE MATERIAL, THROUGH 2020 ($
MILLIONS) 158
FIGURE 45 EUROPE SHARE OF OLED MARKET BY ELECTRODE MATERIAL, 2014 AND
2020 (%) 158
TABLE 77 EUROPE OLED MARKET BY SUBSTRATE, THROUGH 2020 ($ MILLIONS) 159
FIGURE 46 EUROPE SHARE OF OLED MARKET BY SUBSTRATE, 2014 AND 2020 (%) 159
TABLE 78 EUROPE OLED MARKET BY OLED INK, THROUGH 2020 ($ MILLIONS) 160
FIGURE 47 EUROPE SHARE OF OLED MARKET BY OLED INK, 2014 AND 2020 (%) 160
TABLE 79 EUROPE OLED MARKET BY APPLICATION, THROUGH 2020 ($ MILLIONS) 162
FIGURE 48 EUROPE SHARE OF OLED MARKET BY APPLICATION, 2014 AND 2020 (%) 162
TABLE 80 EUROPE OLED MARKET BY APPLICATION IN DISPLAYS AND SUB-DISPLAYS,
THROUGH 2020 ($ MILLIONS) 163
FIGURE 49 EUROPE SHARE OF OLED MARKET BY APPLICATION IN DISPLAYS AND
SUB-DISPLAYS, 2014 AND 2020 (%) 163
TABLE 81 EUROPE OLED MARKET FOR APPLICATIONS IN MOBILE PHONES,
THROUGH 2020 ($ MILLIONS) 164
TABLE 82 EUROPE OLED MARKET FOR LIGHTING APPLICATIONS, THROUGH 2020 ($
MILLIONS) 164
FIGURE 50 EUROPE OLED MARKET BY APPLICATION IN LIGHTING, 2014 AND 2020
(%) 165
TABLE 83 EUROPE OLED MARKET BY COUNTRY, THROUGH 2020 ($ MILLIONS) 166
FIGURE 51 EUROPE SHARE OF OLED MARKET BY COUNTRY, 2014 AND 2020 (%) 166
ASIA-PACIFIC 167
TABLE 84 ASIA-PACIFIC OLED MARKET BY RAW MATERIAL, THROUGH 2020 ($
MILLIONS) 167
FIGURE 52 ASIA-PACIFIC SHARE OF OLED MARKET BY RAW MATERIAL, 2014 AND
2020 (%) 168
TABLE 85 ASIA-PACIFIC OLED MARKET BY ELECTRODE MATERIAL, THROUGH 2020
($ MILLIONS) 169
FIGURE 53 ASIA-PACIFIC SHARE OF OLED MARKET BY ELECTRODE MATERIAL, 2014
AND 2020 (%) 169
TABLE 86 ASIA-PACIFIC OLED MARKET BY SUBSTRATE, THROUGH 2020 ($
MILLIONS) 170
FIGURE 54 ASIA-PACIFIC SHARE OF OLED MARKET BY SUBSTRATE, 2014 AND 2020
(%) 170
TABLE 87 ASIA-PACIFIC OLED MARKET BY OLED INK, THROUGH 2020 ($ MILLIONS) 172
FIGURE 55 ASIA-PACIFIC SHARE OF OLED MARKET BY OLED INK, 2014 AND 2020
(%) 172
TABLE 88 ASIA-PACIFIC OLED MARKET BY APPLICATION, THROUGH 2020 ($
MILLIONS) 173
FIGURE 56 ASIA-PACIFIC SHARE OF OLED MARKET BY APPLICATION, 2014 AND
2020 (%) 173
TABLE 89 ASIA-PACIFIC OLED MARKET BY APPLICATION IN DISPLAYS AND
SUB-DISPLAYS, THROUGH 2020 ($ MILLIONS) 174
FIGURE 57 ASIA-PACIFIC SHARE OF OLED MARKET BY APPLICATION IN DISPLAYS
AND SUB-DISPLAYS, 2014 AND 2020 (%) 174
TABLE 90 ASIA-PACIFIC OLED MARKET FOR APPLICATIONS IN MOBILE PHONES,
THROUGH 2020 ($ MILLIONS) 176
TABLE 91 ASIA-PACIFIC OLED MARKET FOR LIGHTING APPLICATIONS, THROUGH
2020 ($ MILLIONS) 176
FIGURE 58 ASIA-PACIFIC SHARE OF OLED MARKET BY APPLICATION IN LIGHTING,
2014 AND 2020 (%) 176
TABLE 92 ASIA-PACIFIC OLED MARKET BY COUNTRY, THROUGH 2020 ($ MILLIONS) 178
FIGURE 59 ASIA-PACIFIC SHARE OF OLED MARKET BY COUNTRY, 2014 AND 2020
(%) 178
ROW 180
TABLE 93 ROW OLED MARKET BY RAW MATERIAL, THROUGH 2020 ($ MILLIONS) 180
FIGURE 60 ROW SHARE OF OLED MARKET BY RAW MATERIAL, 2014 AND 2020 (%) 180
TABLE 94 ROW OLED MARKET BY ELECTRODE MATERIAL, THROUGH 2020 ($
MILLIONS) 182
FIGURE 61 ROW SHARE OF OLED MARKET BY ELECTRODE MATERIAL, 2014 AND
2020 (%) 182
TABLE 95 ROW OLED MARKET BY SUBSTRATE, THROUGH 2020 ($ MILLIONS) 183
FIGURE 62 ROW SHARE OF OLED MARKET BY SUBSTRATE, 2014 AND 2020 (%) 183
TABLE 96 ROW OLED MARKET BY OLED INK, THROUGH 2020 ($ MILLIONS) 185
FIGURE 63 ROW SHARE OF OLED MARKET BY OLED INK, 2014 AND 2020 (%) 185
TABLE 97 ROW OLED MARKET BY APPLICATION, THROUGH 2020 ($ MILLIONS) 186
FIGURE 64 ROW SHARE OF OLED MARKET BY APPLICATION, 2014 AND 2020 (%) 186
TABLE 98 ROW OLED MARKET BY APPLICATION IN DISPLAYS AND SUB-DISPLAYS,
THROUGH 2020 ($ MILLIONS) 188
FIGURE 65 ROW SHARE OF OLED MARKET BY APPLICATION IN DISPLAYS AND
SUB-DISPLAYS, 2014 AND 2020 (%) 188
TABLE 99 ROW OLED MARKET FOR APPLICATIONS IN MOBILE PHONES, THROUGH
2020 189
TABLE 100 ROW OLED MARKET FOR LIGHTING APPLICATIONS, THROUGH 2020 ($
MILLIONS) 189
FIGURE 66 ROW SHARE OF OLED MARKET BY APPLICATION IN LIGHTING, 2014 AND
2020 (%) 189
TABLE 101 ROW OLED MARKET BY COUNTRY/SUBREGION, THROUGH 2020 ($
MILLIONS) 191
FIGURE 67 ROW SHARE OF OLED MARKET BY COUNTRY/SUBREGION, 2014 AND
2020 (%) 191
MARKET DYNAMICS 192
DRIVERS 192
Economic Growth is Expected to Resume, Supporting Demand 192
RESTRAINTS 192
Manufacturing Units Concentrated in South East Asia 192
OPPORTUNITY 193
North America is the Potential Market for OLEDs 193
CHAPTER 9 INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS 195
INDUSTRY STRUCTURE 195
FIGURE 68 INDUSTRY REVENUE MODEL 195
INFLUENTIAL FACTORS 195
FORECAST COMPONENTS 196
MARKET SHARE ANALYSIS 196
TABLE 102 MARKET SHARE ANALYSIS OF OLEDS IN THE DISPLAY SEGMENT BY
COMPANY, 2013 (%/$ MILLIONS) 196
TABLE 103 MARKET SHARE ANALYSIS OF OLEDS IN THE LIGHTING SEGMENT BY
COMPANY, 2013 (%/$ MILLIONS) 197
PORTER FIVE FORCES 197
FIGURE 69 PORTER FIVE FORCES FOR OLEDS 197
LOW THREAT FROM NEW ENTRANTS 198
THREAT FROM PRODUCT SUBSTITUTES 198
SUPPLIERS' BARGAINING POWER 198
CUSTOMERS' BARGAINING POWER 199
COMPETITION FROM OTHER FIRMS 199
IMPORTANT PATENTS 199
TABLE 104 IMPORTANT OLED PATENTS 199
KEY PATENTS FOR OLED LIGHTING AND DISPLAY 208
PRE-STRESSED FLEXIBLE OLED 208
MACRO-IMAGE OLED LIGHTING SYSTEM 208
OLED DISPLAY 209
OLED DISPLAY 209

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