Significant competitive pressures, along with an increasing need for affordable medicines, have caused manufacturers, distributors, industry ers and retailers to rethink their strategies regarding generic drugs. Instead of a threat, they are slowly becoming an ally in a strategy to boost sales.

Euromonitor International’s global briefing examines the size, growth trends and potential opportunities in the Consumer Health industry .  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the industry and leading firms .  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage
: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage
: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report


* Gain in-depth understanding of the Consumer Health industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table Of Contents

Generic Drugs in Consumer Health Global Overview 2011

July 2011
Introduction
Understanding the Role of Generic Drugs In Consumer Health
The Economic Effect of Generic Drugs
Corporate Presentation s - Generic Drugs
The Generic Strategy in a Competitive World
Prospects of Generic Drugs in Consumer Health
Report Definitions

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