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Traditional Toys and Games in Brazil

  • August 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Despite the quite negative macroeconomic situation in Brazil, traditional toys and games performed above expectations in 2015, posting current value growth of 10%. Consumers needed to be careful with their budgets during the year and were looking for more-affordable indulgence products, with the decline in value-added products being offset by cheaper toys, especially those manufactured domestically.

Euromonitor International’s Traditional Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Traditional Toys and Games in Brazil
TRADITIONAL TOYS AND GAMES IN BRAZIL
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Hasbro Do Brasil Ltda in Toys and Games (brazil)
Strategic Direction
Key Facts
Summary 1 Hasbro do Brasil Ltda: Key Facts
Summary 2 Hasbro do Brasil Ltda: Operational Indicators
Competitive Positioning
Summary 3 Hasbro do Brasil Ltda: Competitive Position 2015
Executive Summary
Toys and Games Performs Well, Driven by Sales of Traditional Toys
Parents Are Spending More on Fewer Occasions
National Companies Perform Better in 2015
Traditional Toys and Games Stores Continues To Be the Leading Channel, But Internet Retailing Is Growing
Toys and Games To Grow More Slowly Over the Forecast Period Despite Growth in 2015
Key Trends and Developments
National Industry Is Developing at A Faster Pace Due To An Unfavourable Exchange Rate
Store-based Retailing Still Highly Relevant
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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