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China Beer Market Report

  • July 2013
  • -
  • Beijing Zeefer Consulting Ltd
  • -
  • 51 pages

This report presents a clear picture about the overall development of beer market in China and the trend in recent years based on detailed data analysis. This report includes the analysis on the beer market size and market share in China, the study on major hot areas in this market, introduction of key data and the comparison of top 10 enterprises in terms of sales revenue and market share, the detailed description of the import and export…

This report covers following sections.

- Market Size
Based on Zeefer's China Market Size Formula, by the analysis on market size, industry sales revenue and domestic output in 2009-2012, this report presents a picture of the real development of China market and changes in the overall market size.

- Hot Areas
Based on the comparison and analysis on production volume and import in different provinces or cities, this report points out those hot areas in this market deserve most attention.

- Top 10 Enterprises
Based on the comparison and analysis on top 10 leading enterprises in terms of sales revenue, market share and number of employees, the report shows their market positions in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure
This report analyzes the market share distribution by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current beer market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export
In this section, the report includes the main source countries / regions of imported products for China and their market shares, the domestic destinations of imported products in China and shares for these destinations, major export destinations (countries or regions) for Chinese products and shares of these destinations, major origins of the exported products and their shares.

- Industry Standards
The report lists relevant national standards and/or industrial standards concerning beer products generally accepted in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Importers
The report lists 10 major importers for beer products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Key Statistics
Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, the report presents the current situation, the growth rate and profitability of this industry in China.

* Product definition
Beer products mentioned in this report is a general concept, it shall include the following products:
Classified by the United Nation's Central Product Classification (CPC)
CPC Code: 24310, 24320, 24490
Based on the United Nation's Central Product Classification (CPC Version 1.1), beer refer to beer made from malt; malt, whether or not roasted; other non-alcoholic beverages.

Table Of Contents

China Beer Market Report
Chapter 1 Product Definition 1
Chapter 2 Market Size 3
2.1 Analysis On The Beer Market Size 3
2.2 Analysis On The Changes In Beer Production Volume In Recent Years 5
2.3 An Overview On Chinese Economy 6
Chapter 3 Hot Spots For Beer Products Across China 10
Chapter 4 Industry Overview 12
4.1 A Summary On The Industry 12
4.2 An Analysis On The Profitability Of The Industry 13
Chapter 5 Analysis On Import and Export 16
5.1 An Overview On The Import and Export 16
5.2 A Detailed Analysis On Import and Export Of Beer Products 17
5.2.1 Analysis On Major Countries Of Origin For The Imported Beer Products 17
5.2.2 Analysis On The Major Flow Destinations Inside China 19
5.2.3 Analysis On Major Export Destinations 20
5.2.4 Analysis On Major Origins In China 21
Chapter 6 The Market Share 23
6.1 Analysis On The Concentration Of Corporate Sales Revenue 23
6.1.1 Analysis On The Concentration Of Sales Revenue From Leading Enterprises 23
6.1.2 Comparative Analysis On Sales Revenue From Top 10 Enterprises With Industry Average 25
6.2 Analysis On The Concentration By Area In Terms Of The Market Share 27
6.2.1 Analysis On Concentration Of Regional Sales Revenue 27
6.2.2 Analysis On The Concentration Of Regional Production Volume 28
6.3 Market Position Of Foreign Enterprises And The Trend In Recent Years 30
6.3.1 Changes In The Shares Of Foreign Enterprises In Terms Of The Numbers And The Comparison Of Foreign Enterprises And Enterprises Of Other Ownership 30
6.3.2 Changes In The Shares Of Sales Revenue From Foreign Enterprises And Comparison With That From Enterprises Of Other Ownership 32
6.3.3 Profitability Of Foreign Enterprises And Comparison With Enterprises Of Other Ownership 34
6.4 Analysis On The Market Share Of Imported Products And Relevant Variations In Recent Years 36
Chapter 7 Top 10 Enterprises 38
7.1 Qingdao Beer Co., Ltd. 38
7.2 Beijing Yanjing Beer Manufacturing Base 38
7.3 Budweiser (Wuhan) International Brewing Co., Ltd. 39
7.4 Sichuan Blue Sword Investment Management Co., Ltd. 40
7.5 Inbev-Sedrin Beer Co., Ltd. 40
7.6 Guangzhou Zhujiang Beer Co. Ltd. 41
7.7 Yanjing Beer (Guilin Liquan) Co., Ltd. 42
7.8 Qingdao Beer Xi'an Hansbeer Group Co., Ltd. 42
7.9 Chongqing Beer Co., Ltd. 43
7.10 China Resources Snow Beer (Liaoning) Co., Ltd. 43
Chapter 8 Product Standard Systems 45
Chapter 9 List Of Major Importers 46

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