Yildiz Holding A.S. - Strategic SWOT Analysis Review

  • November 2012
  • -
  • Global Data
  • -
  • 17 pages


Yildiz Holding A.S. (Yildiz Holding) is a food company which conducts manufacturing and marketing of food items such as, chocolate bars, candies, biscuits, cookies, and chewing gums. The company's business activities can be categorized into two division, namely, food division and non food division. The company's food division undertakes manufacturing and marketing of food products. Its product portfolio comprises chocolate tablets, sandwich and plain biscuits, crackers, cream and baby biscuits, cakes, stars, and wafers. The key brands of the company include Ulker and Benecol. The company's non food division oversees operations in packaging, industrial products, finance, telecommunications, information technologies and services, real estates and trade and logistics sectors. It operates through 55 manufacturing factories, out of which nine are situated overseas.The company supplies its products to more than 110 countries throughout Americas, Europe, the Balkans, Commonwealth Independent States and Africa. Yildiz Holding is headquartered in Istanbul, Turkey.

GlobalData’s Yildiz Holding A.S. - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.

Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Table Of Contents

Table of Contents
Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
Yildiz Holding A.S. - Key Facts 4
Yildiz Holding A.S. - Key Employees 5
Yildiz Holding A.S. - Key Employee Biographies 6
Yildiz Holding A.S. - Major Products and Services 7
Yildiz Holding A.S. - History 8
Yildiz Holding A.S. - Company Statement 9
Yildiz Holding A.S. - Locations And Subsidiaries 10
Head Office 10
Other Locations and Subsidiaries 10
Section 2 - Company Analysis 12
Yildiz Holding A.S. - Business Description 12
Yildiz Holding A.S. - SWOT Analysis 13
SWOT Analysis - Overview 13
Yildiz Holding A.S. - Strengths 13
Strength - Wide Product Portfolio 13
Strength - Diverse Group Structure 13
Strength - Market Position 13
Yildiz Holding A.S. - Weaknesses 14
Weakness - Legal Proceedings 14
Yildiz Holding A.S. - Opportunities 14
Opportunity - Strategic Agreements 14
Opportunity - Favorable demographics in Turkey 14
Opportunity - Rising Confectionery Market 14
Yildiz Holding A.S. - Threats 14
Threat - Evolving Consumer Preferences 14
Threat - Intense Competition 15
Threat - Global Economic Scenario 15
Yildiz Holding A.S. - Key Competitors 16
Section 3 - Appendix 17
Methodology 17
About GlobalData 17
Contact Us 17
Disclaimer 17

List of Tables

Yildiz Holding A.S., Key Facts 4
Yildiz Holding A.S., Key Employees 5
Yildiz Holding A.S., Key Employee Biographies 6
Yildiz Holding A.S., Major Products and Services 7
Yildiz Holding A.S., History 8
Yildiz Holding A.S., Subsidiaries 10
Yildiz Holding A.S., Key Competitors 16

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