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Childrenswear in China, Euromonitor International

  • May 2014
  • -
  • Euromonitor International
  • -
  • 31 pages

Since the years of the snake and the horse are quite auspicious to the Chinese in Chinese tradition, China’s birth rate maintained its dynamic trend in 2013 according to Euromonitor International’s socioeconomic data. The populations aged 0-3 years and 4-14 years amounted to 53 million and 159 million, respectively, in 2013, which creates fierce competition. The huge potential of 4-14 year-old childrenswear attracts apparel manufacturers to enter and attempt to gain profit from such a promising...

Euromonitor International's Childrenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Childrenswear in China, Euromonitor International
CHILDRENSWEAR IN CHINA
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2008-2013
Table 2 Sales of Childrenswear by Category: Value 2008-2013
Table 3 Sales of Childrenswear by Category: % Volume Growth 2008-2013
Table 4 Sales of Childrenswear by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Childrenswear: % Value 2009-2013
Table 6 LBN Brand Shares of Childrenswear: % Value 2010-2013
Table 7 Forecast Sales of Childrenswear by Category: Volume 2013-2018
Table 8 Forecast Sales of Childrenswear by Category: Value 2013-2018
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018
Adidas Sports (china) Ltd in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 1 adidas Sports (China) Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 adidas Sports (China) Ltd: Competitive Position 2013
Retail Operations
Summary 3 adidas Sports (China) Ltd: Retail Operational Indicators
Internet Strategy
Chart 1 adidas Sports (China) Ltd: adidas in Shanghai
Production
Handm Hennes and Mauritz Ab in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 4 HandM Hennes and Mauritz AB: Key Facts
Company Background
Competitive Positioning
Summary 5 HandM Hennes and Mauritz AB: Competitive Position 2013
Retail Operations
Summary 6 HandM Hennes and Mauritz AB: Retail Operational Indicators
Internet Strategy
Chart 2 HandM Hennes and Mauritz AB: HandM in Shanghai
Production
Inditex Group China in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 7 Inditex Group China: Key Facts
Company Background
Competitive Positioning
Summary 8 Inditex Group China: Competitive Position 2013
Retail Operations
Summary 9 Inditex Group China: Retail Operational Indicators
Internet Strategy
Chart 3 Inditex Group China: Zara in Shanghai
Production
Nike (china) Inc in Apparel and Footwear (china)
Strategic Direction
Key Facts
Summary 10 Nike (China) Inc: Key Facts
Company Background
Competitive Positioning
Summary 11 Nike (China) Inc: Competitive Position 2013
Retail Operations
Summary 12 Nike (China) Inc: Retail Operational Indicators
Internet Strategy
Chart 4 Nike (China) Inc: Nike in Shanghai
Production
Executive Summary
Economic Slowdown Negatively Impacts Apparel and Footwear Sales
Sportswear Industry Posts Sluggish Retail Value Growth in 2013
International Players Contribute To Overal Growth in 2013
Store-based Retailing Still Dominates While Internet Retailing Records Strongest Growth
Healthy Growth Expected Over the Forecast Period
Key Trends and Developments
Multinational Players Continue To Expand Their Presence in China
Unit Price Continues Rising
Internet Retailing Continues To Be Most Dynamic
Sportswear Suffers From Increasing Crisis Among Domestic Players
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013
Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013
Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 13 Research Sources












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