Childrenswear Market Analysis in Hong Kong, China

  • May 2014
  • -
  • Euromonitor International
  • -
  • 31 pages

Demand continued to stimulate the introduction of new products, and a shift towards better quality products and consumers leading an affluent lifestyle was noticeable. Parents were less price-conscious and were willing to spend on their children for high-quality and durable goods. In terms of consumption, demand turned from basics to mid-priced and premium childrenswear, which stimulated continual growth in value...

The report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 and analysis by distribution format allowing you to identify the segments driving growth. It identifies the leading firms, leading brands, and offers strategic analysis of key factors influencing the industry . Projections to 2015 illustrate how the industry is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Childrenswear industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Childrenswear in Hong Kong, China

August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Childrenswear by Segment : Volume from 2005 to 2010
Data table 2 Sales of Childrenswear by Segment : Value from 2005 to 2010
Data table 3 Sales of Childrenswear by Segment : % Volume Growth from 2005 to 2010
Data table 4 Sales of Childrenswear by Segment : % Value Growth from 2005 to 2010
Data table 5 Childrenswear Market Shares from 2006 to 2010
Data table 6 Childrenswear Brand Shares from 2007 to 2010
Data table 7 Sales of Childrenswear by Distribution Format: % Analysis from 2005 to 2010
Data table 8 Projection Sales of Childrenswear by Segment : Volume from 2010 to 2015
Data table 9 Projection Sales of Childrenswear by Segment : Value from 2010 to 2015
Data table 10 Projection Sales of Childrenswear by Segment : % Volume Growth from 2010 to 2015
Data table 11 Projection Sales of Childrenswear by Segment : % Value Growth from 2010 to 2015
Nike Hong Kong Ltd in Apparel (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Nike Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Nike Hong Kong Ltd: Competitive Position 2010
Internet Strategy
Executive Summary
Modest Rebound in Consumer Confidence Stimulates A Desire for Innovative Apparel and Footwear
Increased Manufacturers' and Retailers' Interest in Men's Outerwear Development
Rapid Economic Expansion Pushes Up Unit Prices
Consumers Shift Towards Mid-priced and Premium Brands
Green Eco-friendly Apparel Emerges
Key Trends and Developments
Sportswear Grows Strongly As Sports Culture Prospers
Consumers' Hunger for Innovative Apparel
Men Have Greater Fashion Awareness and A Preference for Higher Quality
New Era of Industry ing Strategies by Apparel Retailers
Consumers Have An Increasing Preference for Multinational Brands, Leading To Tough Competition for Domestic Brands
Market Data
Data table 12 Sales of Apparel by Segment : Volume from 2005 to 2010
Data table 13 Sales of Apparel by Segment : Value from 2005 to 2010
Data table 14 Sales of Apparel by Segment : % Volume Growth from 2005 to 2010
Data table 15 Sales of Apparel by Segment : % Value Growth from 2005 to 2010
Data table 16 Apparel Market Shares from 2006 to 2010
Data table 17 Apparel Brand Shares from 2007 to 2010
Data table 18 Sales of Apparel by Distribution Format: % Analysis from 2005 to 2010
Data table 19 Sales of Apparel by Segment and Distribution Format: % Analysis 2010
Data table 20 Projection Sales of Apparel by Segment : Volume from 2010 to 2015
Data table 21 Projection Sales of Apparel by Segment : Value from 2010 to 2015
Data table 22 Projection Sales of Apparel by Segment : % Volume Growth from 2010 to 2015
Data table 23 Projection Sales of Apparel by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 3 Research Sources

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