Men%s Outerwear Market Analysis in Hungary

• Publication date: April 2012

Volume and current value sales of men’s outerwear decreased by 4% each in 2010. This industry sector represented 9% of the total Hungarian apparel industry in 2010 in volume terms and 15% in current value. The average unit price stagnated at around HuF8,233 in 2010. The Men's Outerwear in Hungary report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 20...

Volume and current value sales of men’s outerwear decreased by 4% each in 2010. This industry sector represented 9% of the total Hungarian apparel industry in 2010 in volume terms and 15% in current value. The average unit price stagnated at around HuF8,233 in 2010.

The Men's Outerwear in Hungary report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 and analysis by distribution format allowing you to identify the segments driving growth. It identifies the leading firms, leading brands, and offers strategic analysis of key factors influencing the industry . Projections to 2015 illustrate how the industry is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Men's Outerwear industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Clothing And Textile Industry in Hungary

Men's Outerwear in Hungary

August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Apparel Size Chart for Men: Otto*
Data table 2 Apparel Size Chart for Men: Heavy Tools
Data table 3 Apparel Size Chart for Men: adidas
Data table 4 Sales of Men's Outerwear: Volume from 2005 to 2010
Data table 5 Sales of Men's Outerwear: Value from 2005 to 2010
Data table 6 Sales of Men's Outerwear: % Volume Growth from 2005 to 2010
Data table 7 Sales of Men's Outerwear: % Value Growth from 2005 to 2010
Data table 8 Men's Outerwear Market Shares from 2006 to 2010
Data table 9 Men's Outerwear Brand Shares from 2007 to 2010
Data table 10 Sales of Men's Outerwear by Distribution Format: % Analysis from 2005 to 2010
Data table 11 Projection Sales of Men's Outerwear: Volume from 2010 to 2015
Data table 12 Projection Sales of Men's Outerwear: Value from 2010 to 2015
Data table 13 Projection Sales of Men's Outerwear: % Volume Growth from 2010 to 2015
Data table 14 Projection Sales of Men's Outerwear: % Value Growth from 2010 to 2015
H&m Ruházati Kiskereskedelmi Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 1 H&M Hennes & Mauritz Kft.: Key Facts
Summary 2 H&M Hennes & Mauritz Kft.: Operational Indicators
Company Background
Chart 1 H&M Hennes & Mauritz Kft. H&M in Budapest
Production
Competitive Positioning
Summary 3 H&M Hennes & Mauritz Kft.: Competitive Position 2010
Internet Strategy
Zara Magyarország Kft in Apparel (hungary)
Strategic Direction
Key Facts
Summary 4 Zara Magyarország Kft.: Key Facts
Summary 5 Zara Magyarország Kft.: Operational Indicators
Company Background
Chart 2 Zara in Budapest
Production
Competitive Positioning
Summary 6 Zara Magyarország Kft.: Competitive Position 2010
Internet Strategy
Executive Summary
Decreasing Apparel Consumption in 2010
Fashion Industry As Safe Refuge Amidst the Recession
Fewer Distributors, More Direct Presence of Apparel Brands
Increasing Importance of Couponing and End-of-season Sales
Low Online Presence of Key Apparel Brands
Key Trends and Developments
Apparel Industry Highly Sensitive To Economic Cycles
the Crisis Affects Luxury Apparel As Well
Little Segmented Apparel Goods Industry
Narrow Apparel Selection for Women Above 40
Lack of Mature Dressing Culture in Hungary
Apparel Market Benefits From High and Growing Number of Shopping Centres
Few Significant Local Apparel Brands
Market Data
Data table 15 Sales of Apparel by Segment : Volume from 2005 to 2010
Data table 16 Sales of Apparel by Segment : Value from 2005 to 2010
Data table 17 Sales of Apparel by Segment : % Volume Growth from 2005 to 2010
Data table 18 Sales of Apparel by Segment : % Value Growth from 2005 to 2010
Data table 19 Apparel Market Shares from 2006 to 2010
Data table 20 Apparel Brand Shares from 2007 to 2010
Data table 21 Sales of Apparel by Distribution Format: % Analysis from 2005 to 2010
Data table 22 Sales of Apparel by Segment and Distribution Format: % Analysis 2010
Data table 23 Projection Sales of Apparel by Segment : Volume from 2010 to 2015
Data table 24 Projection Sales of Apparel by Segment : Value from 2010 to 2015
Data table 25 Projection Sales of Apparel by Segment : % Volume Growth from 2010 to 2015
Data table 26 Projection Sales of Apparel by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 7 Research Sources