Volume sales of men’s underwear, nightwear and swimwear decreased in 2010 by 6%, and value sales declined by 3%. This category represented 6% of the total Hungarian apparel industry in 2010 in volume, and 2% in value. Unit price increased by 3% in 2010.

The Men's Underwear, Nightwear and Swimwear in Hungary report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2006 to 2010 and analysis by distribution format allowing you to identify the segments driving growth. It identifies the leading firms, leading brands, and offers strategic analysis of key factors influencing the industry . Projections to 2015 illustrate how the industry is set to change.

Product coverage: Baby and Toddler Wear, Belts, Boys' Clothing, Girls' Clothing, Gloves, Hats/Caps, Men's Jeans, Men's Nightwear, Men's Outerwear (Excl Jeans), Men's Swimwear, Men's Underwear, Other Clothing Accessories, Other Hosiery, Scarves, Socks, Ties, Tights, Women's Jeans, Women's Nightwear, Women's Outerwear (Excl Jeans), Women's Swimwear, Women's Underwear.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Men's Underwear, Nightwear and Swimwear industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

Men's Underwear, Nightwear and Swimwear in Hungary

August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Men's Underwear, Nightwear and Swimwear by Segment : Volume from 2005 to 2010
Data table 2 Sales of Men's Underwear, Nightwear and Swimwear by Segment : Value from 2005 to 2010
Data table 3 Sales of Men's Underwear, Nightwear and Swimwear by Segment : % Volume Growth from 2005 to 2010
Data table 4 Sales of Men's Underwear, Nightwear and Swimwear by Segment : % Value Growth from 2005 to 2010
Data table 5 Men's Underwear, Nightwear and Swimwear Market Shares from 2006 to 2010
Data table 6 Men's Underwear, Nightwear and Swimwear Brand Shares from 2007 to 2010
Data table 7 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis from 2005 to 2010
Data table 8 Projection Sales of Men's Underwear, Nightwear and Swimwear by Segment : Volume from 2010 to 2015
Data table 9 Projection Sales of Men's Underwear, Nightwear and Swimwear by Segment : Value from 2010 to 2015
Data table 10 Projection Sales of Men's Underwear, Nightwear and Swimwear by Segment : % Volume Growth from 2010 to 2015
Data table 11 Projection Sales of Men's Underwear, Nightwear and Swimwear by Segment : % Value Growth from 2010 to 2015
Executive Summary
Decreasing Apparel Consumption in 2010
Fashion Industry As Safe Refuge Amidst the Recession
Fewer Distributors, More Direct Presence of Apparel Brands
Increasing Importance of Couponing and End-of-season Sales
Low Online Presence of Key Apparel Brands
Key Trends and Developments
Apparel Industry Highly Sensitive To Economic Cycles
the Crisis Affects Luxury Apparel As Well
Little Segmented Apparel Goods Industry
Narrow Apparel Selection for Women Above 40
Lack of Mature Dressing Culture in Hungary
Apparel Market Benefits From High and Growing Number of Shopping Centres
Few Significant Local Apparel Brands
Market Data
Data table 12 Sales of Apparel by Segment : Volume from 2005 to 2010
Data table 13 Sales of Apparel by Segment : Value from 2005 to 2010
Data table 14 Sales of Apparel by Segment : % Volume Growth from 2005 to 2010
Data table 15 Sales of Apparel by Segment : % Value Growth from 2005 to 2010
Data table 16 Apparel Market Shares from 2006 to 2010
Data table 17 Apparel Brand Shares from 2007 to 2010
Data table 18 Sales of Apparel by Distribution Format: % Analysis from 2005 to 2010
Data table 19 Sales of Apparel by Segment and Distribution Format: % Analysis 2010
Data table 20 Projection Sales of Apparel by Segment : Volume from 2010 to 2015
Data table 21 Projection Sales of Apparel by Segment : Value from 2010 to 2015
Data table 22 Projection Sales of Apparel by Segment : % Volume Growth from 2010 to 2015
Data table 23 Projection Sales of Apparel by Segment : % Value Growth from 2010 to 2015
Definitions
Summary 1 Research Sources

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