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Traditional Toys and Games in Australia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Licensing was a major driver of sales in 2015, heavily influencing growth in dolls, dress-up and role play, and action figures and accessories. Some of the major licensed properties of the year were heavily influenced by major movie releases, including Star Wars, Teenage Mutant Ninja Turtles, Jurassic Park and Disney Princesses. Furthermore, television shows, such as My Little Pony, remained popular and helped to sustain sales of traditional toys for their respective brands. Traditional toys and...

Euromonitor International’s Traditional Toys and Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 Months), Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School (3-4 Year Old), Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Traditional Toys and Games in Australia
TRADITIONAL TOYS AND GAMES IN AUSTRALIA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Licencing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2010-2015
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2010-2015
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2010-2015
Table 4 Sales of Traditional Toys and Games by Licenced vs Non-Licenced: % Value 2010-2015
Table 5 Sales of Traditional Toys and Games by Price: % Value 2010-2015
Table 6 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2010-2015
Table 7 NBO Company Shares of Traditional Toys and Games: % Value 2011-2015
Table 8 LBN Brand Shares of Traditional Toys and Games: % Value 2012-2015
Table 9 Distribution of Traditional Toys and Games by Format: % Value 2010-2015
Table 10 Forecast Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 11 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 12 Forecast Sales of Traditional Toys and Games by Licenced vs Non-Licenced 2015-2020
Toys "r" US (australia) Pty Ltd in Toys and Games (australia)
Strategic Direction
Key Facts
Summary 1 Toys "R" Us (Australia) Pty Ltd: Key Facts
Summary 2 Toys "R" Us (Australia) Pty Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Toys "R" Us (Australia) Pty Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Toys "R" Us (Australia) Pty Ltd: Competitive Position 2015
Executive Summary
Video Gaming and Licensing Drive Performance
Licensed Toys Boost Value Sales of Traditional Toys and Games
Sony Australia Leads Toys and Games in Australia
Purchasing Online Is Increasingly Preferred
Positive Outlook for Toys and Games
Key Trends and Developments
Gambling in Online Video Gaming
Is Virtual Reality the Key To Enhancing Shoppers' Retail Experience?
Market Data
Table 13 Sales of Toys and Games by Category: Value 2010-2015
Table 14 Sales of Toys and Games by Category: % Value Growth 2010-2015
Table 15 NBO Company Shares of Toys and Games: % Value 2011-2015
Table 16 LBN Brand Shares of Toys and Games: % Value 2012-2015
Table 17 Distribution of Toys and Games by Format: % Value 2010-2015
Table 18 Forecast Sales of Toys and Games by Category: Value 2015-2020
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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