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Video Games in Australia

  • September 2016
  • 26 pages
  • Euromonitor International
Report ID: 593431

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Following the launch of the PlayStation 4 and Xbox One in 2013, next generation consoles continued in full swing in 2015. Both Sony and Microsoft continued to campaign hard during the year in an attempt to gain market share in Australia. Aggressive marketing campaigns, exclusive content and price discounting remained key differentiators as the market reached saturation during the year. This resulted in a knock-on effect for continuing growth for video games, as new console purchases as well as d...

Euromonitor International’s Video Games in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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