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Video Games in Russia

  • June 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

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Video games are benefiting strongly from a surge in internet access in Russia, particularly in the country’s regions. The percentage of Russians using the internet soared from 43% in 2010 to over 73% in 2015, with this partly due to the widening ownership of smartphones and tablets. The household penetration of smartphones rose dynamically in 2015, thanks to a growing number of low-cost products becoming available, rising to 805 from 68% share in 2014. Widening internet usage is meanwhile also b...

Euromonitor International’s Video Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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