End User and Consumer Analysis: Health Insurance Market Overview in South Korea 2011

• Publication date: August 2011

About This Report This slide deck focuses on the important questions concerning consumers’ behavior regarding health insurance. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows Want Consumers Want from a health insurance product in their country of interest. What's Included in This Report? ...

About This Report

This slide deck focuses on the important questions concerning consumers’ behavior regarding health insurance. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows Want Consumers Want from a health insurance product in their country of interest.

What's Included in This Report?


* Build a customer-centric strategy by learning what consumers want and need from a health insurance policy.

* Identify new opportunities in the health insurance industry through a better understanding of what consumers demand from this product.

* Gain a deeper insight into the health insurance industry through country-level data across income and age groups.

Key Market Facts

Product penetration
Essential product and provider features
Reasons for not purchasing a health insurance policy

Why Should You Buy This Report?


* What features do consumers demand from a health insurance policy and a health insurer?

* What channels do consumers use for researching and purchasing health insurance?

* How likely are consumers to switch health insurer when their policy is due for renewal?

* Why do consumers decide not to have a health insurance policy?

Health Insurance Industry in South Korea