NPD in Satiety and Weight Control Food and Drinks: Next generation fat burners, blockers and appetite suppressants

NPD in Satiety and Weight Control Food and Drinks: Next generation fat burners, blockers and appetite suppressants

Next generation weight management products are different to traditional diet products. They constitute a faster-growing market, often command a greater price premium and are a better long-term revenue prospect for new product development. Although these products have thus far been brought to market by small and medium-sized companies they are on the cusp of rapid growth as they are adopted by large multinationals. ‘NPD in Satiety and Weight Control Food and Drinks: Next generation fat burners, blockers and appetite suppressants’ is a new management report published by Business Insights segmenting the next generation weight management market into categories including fat burners, fat blockers, carb blockers, appetite suppressants and products that provide satiety. It provides detailed insight into how manufacturers have incorporated the latest weight management ingredients into traditional food and drinks across North America, Europe and Japan. Quantify the size and geography of the weight control market and identify the ingredients that will lead its future growth with the help of this new report.

Table of Contents
NPD in Satiety and Weight Control Food and Drinks
Executive summary 8
Market overview 8
Innovation and NPD 9
Future trends 10
Chapter 1 Market overview 12
Summary 12
Introduction 12
Prevalence of obesity and overweight 13
Prevalence of dieting 15
Traditional diet product sales 16
Traditional diet product launches 18
Conclusions 19
Chapter 2 Innovation and NPD 22
Summary 22
Introduction 22
Next generation product launches 23
Launches by category 23
Launches by region 25
Launches by product claim 26
Launches by flavor 27
Next generation ingredients 27
Chapter 3 Future trends 30
Summary 30
Introduction 31
Fat burners 31
Capsaicin 31
Carnitine 32
Chromium 34
Citrus aurantium 34
EGCG 36
Garcinia cambogia extract 38
Pantothenic acid 40
Raspberry ketones 41
Coleus forskohlii extract 42
Other fat burners 43
Promoting lean muscle mass 44
Conclusions 45
Fat and carb blockers 46
Chitosan 46
Prickly pear cactus 46
Green coffee bean extract 47
Phaseolamin vulgaris 48
Balancing sugar levels 49
Conclusions 50
Appetite suppressants 50
Ashwagandha 50
Caralluma fimbriata 51
Hoodia gordonii 52
Oat and palm oils 55
Pinolenic acid 56
Yerba mate 57
Conclusions 57
The concept of satiety 58
Dietary fiber 58
Dietary protein 63
Determinants of satiety 64
Weight 65
Energy density 65
Macronutrient content 66
Sensory-specific satiety 67
Portion size 69
Conclusions 69
The implications of satiety 69
Beneficiaries of the satiety trend 70
Potential losers from the satiety trend 73
Conclusions 74
Chapter 4 Appendix 78
Index 81
List of Figures
Figure 1.1: Percentage share of diet (low & no) food and drinks launched by type, 2004-07 18
Figure 1.2: Percentage share of traditional diet products launched by category, 2004-07 19
Figure 2.3: Percentage share of next generation weight management food and drinks launched in
each category, 2004-07 24
Figure 2.4: Percentage share of next generation weight management food and drinks launched in
each region, 2004-07 25
Figure 3.5: New products with capsaicin: Perfect Plus, Smart Exercise, Diets BB and FAT
Burning Cycle 32
Figure 3.6: New products with carnitine: CalNAVI, Active Style, Slender, Freestyle and Moyase
33
Figure 3.7: Slim-Fast High Protein shake mix with chromium 34
Figure 3.8: Products with citrus aurantium: Lolli’s Slimming Pop, JavaFit and Silhouette Express
“O” 35
Figure 3.9: New products with citrus aurantium: Love Body and Trelis Smart Diet 36
Figure 3.10: New soft drinks with EGCG: Enviga, Celsius and Snapple 37
Figure 3.11: Slimming aids with green tea: Lu Slim and Fisique 38
Figure 3.12: New products with HCA: My Sweet Revenge, Jana Skinny Water and Weight Down
39
Figure 3.13: New products with CitriMax and Super Citrimax: Peace Mountain Skinny Water and
Slenderize 40
Figure 3.14: Nisshin Pharma slimming drink with pantothenic acid 41
Figure 3.15: New products with raspberry ketones: Suplipet, Vita Rosso and Raspberry Diet Soup
42
Figure 3.16: Skinny Mini products with coleus forskohlii 42
Figure 3.17: Promoting lean muscle mass: Muscle Milk ‘n Oats and Muscle Milk 45
Figure 3.18: New products containing GCA and Svetol: Carb Crusher and CoffeeSLENDER 48
Figure 3.19: Good Stuff carbohydrate blocking peanut butter 49
Figure 3.20: Products which balance sugar levels: Super Skinny and Glyx 49
Figure 3.21: Coffee + Energy with ashwagandha 51
Figure 3.22: GenaSlim with caralluma fimbriata 51
Figure 3.23: Teas containing Hoodia gordonii: Bija and Asiafrique 52
Figure 3.24: New coffees with Hoodia gordonii: Bon Java and Slim Coffee 53
Figure 3.25: New soft drinks with Hoodia gordonii: Water+ and Crystal Falls 54
Figure 3.26: New US foods with Hoodia gordonii: Power Pops and Slim-1 54
Figure 3.27: New products with oat and palm oil: Optimel Control, ActifControl and Allevo 55
Figure 3.28: Hollywood Cookie Diet with pinolenic acid 56
Figure 3.29: New products with yerba mate: Royale and Herbal Mist 57
Figure 3.30: Slimming products with dietary fiber: SlimStyles and ReSet 59
Figure 3.31: New products with added dietary fiber: Renew and Rev-up! 60
Figure 3.32: New breakfast cereals with added dietary fiber: Fancl, Weight Control and Weight
Management 60
Figure 3.33: GI Trim Naturel with glukar powder 61
Figure 3.34: New products with glucomannan: Dietary Slim, Fine Shape, Spa Slim, Kagome and
Mannan Life 62
Figure 3.35: New products from Kirin with glucomannan 63
Figure 3.36: Danone Vitalinea with Saciativ 64
Figure 3.37: The Volumetrics Eating Plan 65
Figure 3.38: New fruit and vegetable product that promotes satiety: Healthy Weight 71
Figure 3.39: New starter products linked to satiety: Japan Tobacco and Weight Watchers 72
Figure 3.40: Lightfull Satiety Smoothies 73
Figure 3.41: Satiety, convenience and snacking: VitaMuffin 73
List of Tables
Table 1.1: Prevalence of obesity in the six major markets by weight level, 000s, 2005 13
Table 1.2: Prevalence of overweight in the six major markets by age, 000s, 2005 14
Table 1.3: Prevalence of obesity in the six major markets by age, 000s, 2005 15
Table 1.4: Comparisons of different diet regimes, US, 2006 16
Table 1.5: Diet food and drinks market, Europe and the US, 2006-2010 17
Table 1.6: Diet food and drinks market, by category, Europe and the US, 2006-2010 17
Table 2.7: Comparison of traditional and next generation weight management products by
category, 2007 24
Table 2.8: Breakdown of new weight management products by region, 2004-07 25
Table 2.9: Breakdown of new weight management products by product tag, 2005-07 26
Table 2.10: Breakdown of new weight management products by flavor, 2005-07 27
Table 2.11: The different types of weight management ingredients 28
Table 3.12: Health club membership, by country, (% population aged 6+), 2002-08 46
Table 3.13: Sample foods by category of energy density 66
Table 4.14: Diet dairy market, by category, Europe and the US, 2006-2010 78
Table 4.15: Diet bakery market, Europe and the US, 2006-2010 78
Table 4.16: Diet carbonates market, Europe and the US, 2006-2010 79
Table 4.17: Diet confectionery market, Europe and the US, 2006-2010 79
Table 4.18: Diet fats & spreads market, Europe and the US, 2006-2010 80