The Future of Mobile Display

  • August 2011
  • -
  • ROA Holdings, Inc

The Future of Mobile Display report by ROA Holdings examines the latest development of mobile display; as well as provides comprehensive insights on the future development direction, new technologies and their values. This report provides quantitative prediction and qualitative analysis on the possibilities and values of technologies, including AMOLED, EPD, Quantum Dot and MEMS in a way to verify their effectiveness.

The report includes 95 pages, 31 Figures and 6 Tables. 

Executive Summary

Smartphones have been shaking the global mobile market by innovating mobile handset usage patterns. Users are making full use of various mobile data services such as SNS, mobile web browsing, and applications particularly thanks to larger displays. As a result, data traffic is increasing exponentially.

In line with the changing mobile usage patterns, “Mobile Display” is emerging as one of the key hardware among mobile handset manufacturers. Apple and Samsung are at the frontline of the efforts to improve related technologies with considerable investments. The entire industry is paying a keen attention on which size and what technology will become the standard for the mobile market. In this report, ROA Holdings defines mobile display as a 10-inch or smaller display customized to the mobile environment.

In 2010, mobile display surpassed laptop display market with achieving a total shipment of 3 billion and sales of USD 24 billion. The market is expected to maintain an annual growth rate of 5% in the future. Moreover, the barrier between mobile handset displays and other IT devices is being lowered thanks to the popularity of tablet PCs.

Mobile display panels have been developed with technological characteristics different from IT devices and TVs. Also, its development speed has been faster than other applications. Over the past 10 years, this market went through drastic changes. In its infancy, Japanese companies dominated this segment with competitive technologies. Soon, Taiwanese companies, armed with cheap price and large supply, rushed into the market one after another. Now, mobile device companies like Apple are leading technology development with large investment.

Until 2008, mobile displays gained importance and role in the market, but their price went down as technological differentiation became trivial. Recently, however, it is being considered as a way for mobile device manufacturers to be differentiated from competitors.

As larger and better resolution display panels are becoming common, technologies for low power consumption and superior readability in sunlight are being developed. In line with that, new display solutions including 3D and flexible displays are being aggressively pursued.

Among others, AMOLED is expected to replace LCD as the mainstream display technology thanks to its superior performance and capacity of realizing flexible display. Also, EPD, Quantum Dot and MEMS are emerging, together with new applications to utilize them.

Each application is expected to develop following different market direction to be fitted to each market’s characteristics.

1. Mobile Handset
- Increases in full touch phones are leading to the decline of sub display market.
- More smartphones are being equipped with a 3.5-inch display or larger panel at 250ppi.
- Smartphone display panels can be provided only by companies with technological competitiveness. 

2. Digital Imaging
- Its standards improved from conventional DSC standards to mobile handset standards.
- DSC displays have become larger and better resolution screens compete withsmartphones.
- Prices of DPF and photo printer are falling faster compared to previous years.

3. Portable Media Player
- iPod is changing conventional PMP market into a high-end one.
- Prediction of PMP market is in line with that for iPod market.

4. Automotive
After Market -?> Before Market -> After Market
- In the original factory navigation market, conventional companies have been strengthening their influence.
- PND market is being saturated and its price is declining.

5. Amusement
- This is a closed market dominated by two manufacturers and two display suppliers.
- The market is active in adopting new technologies.

There is a growing demand for a new technology solution as LCD is approaching its limit rapidly. The efforts will be led by mobile device companies rather than display suppliers. The change in the business structure will enable the mobile device companies to adopt technologies they want more progressively to narrow the gap between display technologies and end consumers’ demand.

Table Of Contents

Executive Summary
 
1. Mobile Display Overview

    1.1 Flat Panel Display Overview
          1.1.1 Flat Panel Display Types
          1.1.2 Flat Panel Display Businesses
          1.1.3 Flat Panel Display Technologies
          1) Backplane Technology
          2) Display Device Technology
          3) Module Technology and Additional Function
 
    1.2 Definition and Characteristics of Mobile Display
          1.2.1 Mobile Environment
          1.2.2 Technological Characteristics
          1.2.3 Business Characteristics
 
    1.3 Development of Mobile Display
          1.3.1 Birth of Mobile Display (by 2000)
          1.3.2 Advancement of Japanese Companies (by 2003)
          1.3.3 Rapid Growth of LTPS (by 2006)
          1.3.4 Advancement of Taiwanese Companies and Market Change (by 2009)
          1.3.5 Direct Investment of Apple (by 2011)
 
    1.4 Current Status of Mobile Display Business
          1.4.1 Status of Industry
          1.4.2 Application Types
 
2. Mobile Display Technology Trends
 
    2.1 Role and Value of Mobile Display
 
    2.2 Evolution Direction of Mobile Display
          2.2.1 Demand for Higher Resolution
          2.2.2 Demand for Larger Display
          2.2.3 New Functions and Values
          1) 3D
          2) Flexible Display
          3) Memory Display
          4) Touch Sensor Panel (TSP)
 
   2.3 Display Development Trends
          2.3.1 Technologies for High Resolution Display
          1) Better Light Efficiency
          2) Wider Viewing Angle
          3) Module Technology for Better Image
          2.3.2 Technologies to Support Increasing Panel Size
          2.3.3 Technology for Lower Production Cost
 
    2.4 Emerging Technologies
          2.4.1 AMOLED
          2.4.2 Electric Paper Display (EPD)
          2.4.3 MEMS (Micro-Electro-Mechanical System)
          2.4.4 Quantum Dot
          2.4.5 Oxide TFT
 
3. Trend of Each Application

    3.1 Mobile Handset
    3.2 Digital Imaging Display Market
    3.3 Portable Media Player Market
    3.4 Automotive Display
    3.5 Amusement Display
 
4. Conclusion - The Future of Mobile Display
 
List of Figures

[Figure 1] Market Shares by Technologies in 2010
[Figure 2] Business Results of Each FPD Application in 2010
[Figure 3] Operation Module Comparison
[Figure 4] Shipment Forecast of Each Business (2010-2015)
[Figure 5] Sales Forecast of Each Business (2010-2015)
[Figure 6] Shipment and Sales of Mobile Display Companies in 2010
[Figure 7] Mobile Display Market by Segments in 2010
[Figure 8] Comparison of Display’s Function and Cost (1999-2010)
[Figure 9] Flexible Display Roadmap (2012-2015)
[Figure 10] Forecast on AMLCD Light Efficiency (2010-2013)
[Figure 11] Production of IPS and VA/TN (2010-2013)
[Figure 12] Smartphone AMLCD Module Thickness (2010-2013)
[Figure 13] Backplane Process Costs Per Square Meters
[Figure 14] Structure Comparison
[Figure 15] Operation Principle of AMOLED
[Figure 16] LTPS Crystal Structure and Compensating Circuit
[Figure 17] Shadow Mask Scheme
[Figure 18] LITI Scheme
[Figure 19] E-INK Conceptual Diagram
[Figure 20] Pixtronix DMS Conceptual Diagram
[Figure 21] Qualcomm Mirasol Conceptual Diagram
[Figure 22] Quantum Dot Particle
[Figure 23] Main and Sub Display Shipments for Mobile Handsets (in units, 2008-2011)
[Figure 24] Shipments of Mobile Handset Displays by Size (in units, 2008-2011)
[Figure 25] Shipments of Mobile Handset Displays by Resolution (in units, 2008-2011)
[Figure 26] Smartphone Value Chain in 2010
[Figure 27] Shipments of DSC by Size (in units, 2008-2011)
[Figure 28] Shipments of DSC by Resolution (in units, 2008-2011)
[Figure 29] Shipments of PMP Makers (in units, 2008-2011)
[Figure 30] PND Display Suppliers in 2010
[Figure 31] Shipments of Original Factory CNS and PNDs (in units, 2008-2011)

List of Tables

[Table 1] FPD Technology Categories
[Table 2] Usage Conditions of Each Application
[Table 3] Technological Differences among Applications
[Table 4] Resolution and Pixel Density (ppi)
[Table 5] Display Resolution of 3 Mobile Handset Vendors
[Table 6]Comparison of Performance

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