Consumer Water Purification & Air Cleaning Systems
This study analyzes the US consumer market for water purification and air cleaning systems. Historical data are provided for 1995, 2000 and 2005, with forecasts to 2010 and 2015. Data are presented for air purification equipment by technology (particle filtration, electrostatic treatment and others) and by type (whole-house and portable), and water purification equipment by technology (particle filtration, reverse osmosis, distillation and others) and by type (point-of-entry, and under-sink, counter-top, faucet-mount and flow-through point-of-use systems). Air treatment systems that are classified simply as odor elimination products and water softening systems are excluded from the scope of the study. Additionally, automotive cabin air cleaners and refrigerator water filters are excluded from the scope of the study because the systems are originally sold to equipment manufacturers and only the replacement units are sold to consumers. The total market for water purification and air cleaning systems is also presented by region. Data covering demand for replacement filters and membranes are also included. Demand is presented in both dollar and unit terms. The entire study is framed within the overall industry’s economic and market environment. In addition, major industry participants are identified and profiled, and the key competitive variables are discussed.
INTRODUCTION ix
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Trends 4
Consumer Spending Trends 7
Demographic Trends 9
Residential Building Construction 11
Housing Units 14
Housing Stock 17
Improvements & Repairs 19
Pollution Control Outlook 20
Pricing Trends 22
Environmental & Regulatory Considerations 24
Water 25
Air 28
World Outlook 30
North America 31
Western Europe 32
Asia/Pacific 32
Other Regions 34
III. PURIFICATION TECHNOLOGIES 35
General 35
Water 37
Conventional Filtration 42
Adsorptive 44
Mechanical 47
Reverse Osmosis 48
Technology 51
Configurations 52
Distillation 53
Technology 55
Configurations 56
Other Technologies 57
Ultraviolet Disinfection 59
Ozone Treatment 61
All Other 63
Air 64
Conventional Filtration 69
Electrostatic 71
Ionization 74
Other Technologies 76
Ultraviolet Treatment 77
Ozone Treatment 78
IV. CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS 80
General 80
Water Purification Systems 82
Point-of-Entry 86
Systems 89
Suppliers 90
Point-of-Use 91
Under-the-Sink Units 97
Counter-Top Units 100
Faucet-Mounted Units 103
Flow-Through Units 107
Others 110
Market Share 113
By Volume 114
By Value 116
Air Cleaning Systems 118
Whole-House Systems 122
Systems 124
Suppliers 125
Portable Systems 127
Systems 129
Suppliers 131
Market Share 132
Aftermarket Filters & Membranes 135
Replacement Water Filters 138
Replacement Air Filters 141
Replacement Membranes 144
V. REGIONAL MARKETS 147
General 147
Regional Demographic & Economic Trends 147
Population Patterns 148
Economic Outlook 151
Construction Activity 152
Housing Trends 154
Regional Demand for Purification Systems 157
Northeast 161
New England 164
Middle Atlantic 165
Midwest 167
East North Central 170
West North Central 171
South 172
South Atlantic 175
East South Central 177
West South Central 178
West 180
Mountain 183
Pacific 185
VI. INDUSTRY STRUCTURE 187
General 187
Industry Concentration 188
Market Share 191
Systems 192
Replacement Parts 195
Competitive Strategies 198
Research & Development 200
Marketing 201
Distribution 205
Acquisitions & Divestitures 206
Cooperative Agreements 209
Company Profiles 211
American Standard Companies Incorporated 212
Austin Air Systems Limited 214
Axel Johnson Incorporated 215
Blueair AB 217
Brita Products Company, see Clorox Company
Carrier Corporation, see United Technologies Corporation
Clairion Home Care Products Incorporated 218
CLARCOR Incorporated 219
CLC Air, see CLARCOR Incorporated
Clorox Company 221
Culligan International Company 223
CUNO Incorporated, see 3M Company
De’Longhi SpA 225
EcoWater Systems LLC, see Marmon Group Incorporated
Essick Air Products Incorporated 226
Everpure LLC, see Pentair Incorporated
Fedders Corporation 227
Flanders Corporation 228
Friedrich Air Conditioning Company 230
General Electric Company 231
Hamilton Beach/Proctor-Silex Incorporated, see NACCO Industries Incorporated
Holmes Group Incorporated, see Jarden Corporation
Honeywell International Incorporated 233
Hunter Fan Company 235
Hydrotech, see Veolia Environnement
Incen AG 236
IQAir North America Incorporated, see Incen AG
ITT Corporation 237
Jarden Corporation 239
Kaz Incorporated 241
Kinetico Incorporated, see Axel Johnson Incorporated
Marmon Group Incorporated 242
Matsushita Electric Industrial Company Limited 244
Maytag Corporation, see Whirlpool Corporation
Mitsubishi Electric Corporation 245
NACCO Industries Incorporated 246
Pentair Incorporated 248
Polar Bear Water Group 1978 Limited 251
Procter & Gamble Company 252
PUR Water Purification Products Incorporated, see Procter & Gamble Company
Regal Ware Incorporated 254
Research Products Corporation 255
Sanitaire, see ITT Corporation
Sharper Image Corporation 256
SHURflo LLC, see Pentair Incorporated
3M Company 259
Trane Company, see American Standard Companies Incorporated
Trion Incorporated, see Fedders Corporation
United Technologies Corporation 261
Veolia Environnement 262
Water Pik Technologies Incorporated 264
WEDECO AG, see ITT Corporation
Whirlpool Corporation 265
ZENON Environmental Incorporated, see General Electric Company
Additional Companies 267
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 6
2 Personal Income & Expenditures 8
3 Resident Population & Households 11
4 Residential Building Construction Expenditures 14
5 Housing Completions & Floor Space 17
6 Housing Stock 18
7 Residential Improvement & Repair Expenditures 20
8 Pollution Control Expenditures 22
9 Pricing in Consumer Water Purification & Air Cleaning Systems 24
SECTION III -- PURIFICATION TECHNOLOGIES
1 Consumer Water Purification & Air Cleaning System Demand 37
2 Consumer Water Purification System Demand 40
3 Conventional Water Filtration System Demand 44
4 Reverse Osmosis Water Purification System Demand 51
5 Distillation Water Purification System Demand 55
6 Other Water Purification System Demand 59
7 Consumer Air Cleaning System Demand 67
8 Conventional Filtration Air Cleaning System Demand 71
9 Electrostatic Air Cleaning System Demand 74
10 Ionization Air Cleaning System Demand 76
11 Other Air Cleaning System Demand 77
SECTION IV -- CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS
1 Consumer Water Purification & Air Cleaning System & Replacement Part Demand 82
2 Consumer Water Purification System Demand 86
3 Point-of-Entry Water Purification System Demand 89
4 Point-of-Use Water Purification System Demand 95
5 Under-the-Sink Water Purification System Demand 98
6 Counter-Top Water Purification System Demand 102
7 Faucet-Mounted Water Purification System Demand 105
8 Flow-Through Water Purification System Demand 108
9 Other Point-of-Use Water Purification Systems Demand 112
10 Consumer Air Cleaning System Demand 122
11 Whole-House Air Cleaning System Demand 124
12 Portable Air Cleaning System Demand 129
13 Demand for Replacement Filters & Membranes for Consumer Water Purification & Air Cleaning Systems 138
14 Replacement Water Filter Demand 141
15 Replacement Air Filter Demand 144
16 Replacement Membrane Demand 146
SECTION V -- REGIONAL MARKETS
1 Resident Population & Households by Region 150
2 GDP by Region 152
3 Construction Expenditures by Region 154
4 Regional Housing Sales, New Units & Stock 157
5 Consumer Water Purification & Air Cleaning System Demand by Region & Type 160
6 Northeast Water Purification & Air Cleaning System Demand 164
7 Midwest Water Purification & Air Cleaning System Demand 170
8 South Water Purification & Air Cleaning System Demand 175
9 West Water Purification & Air Cleaning System Demand 183
SECTION VI -- INDUSTRY STRUCTURE
1 Consumer Water Purification & Air Cleaning System Sales by Company, 2005 190
2 Selected Acquisitions & Divestitures 208
3 Selected Cooperative Agreements 210
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2005 18
2 World Consumer Water Purification & Air Cleaning System Demand by Region, 2005 31
SECTION III -- PURIFICATION TECHNOLOGIES
1 Consumer Water Purification System Demand: Value Versus Volume, 2005 41
2 Air Cleaning System Demand: Value Versus Volume, 2005 68
SECTION IV -- CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS
1 Point-of-Use Water Purification System Demand: Value Versus Volume, 2005 96
2 Consumer Water Purification System Market Share by Volume, 2005 116
3 Consumer Water Purification System Market Share by Value, 2005 118
4 Consumer Air Cleaning System Market Share, 2005 133
SECTION V -- REGIONAL MARKETS
1 Consumer Water Purification & Air Cleaning System Demand by Region, 2005 161
SECTION VI -- INDUSTRY STRUCTURE
1 Consumer Water Purification & Air Cleaning Systems & Replacement Parts Market Share, 2005 192
2 Consumer Water Purification & Air Cleaning System Market Share, 2005 194
3 Consumer Water Purification & Air Cleaning Systems’ Replacement Parts Market Share, 2005 197
