USA Beer Market Insights 2013

  • July 2013
  • -
  • Canadean Ltd
  • -
  • 163 pages

Product Synopsis

A detailed market research report on the United States beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?
This report comprises of high level market research data on the United States beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
US beer consumption returned to growth in 2012 with volumes up by 1%. Craft beer was one of the highlights once again with sales rising by almost 15% as more small and micro breweries and brewpubs came on stream and existing craft brewers expanded sales and distribution.

What are the key drivers behind recent market changes?

.The variety of beers offered by microbrewers and new launches such as Bud Light Platinum helped to drive consumption up by bringing a sense of dynamism to the category.

What makes this report unique and essential to read?

The United States Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers..

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the United States Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Over many years the US beer market has become overly dependent upon a handful of top-selling mega brands and the micro brewery scene has provided an alternative to this and shown that consumers are interested in new, innovative beers..

Within the core beer market segments new products made a significant contribution to the turnaround in the fortunes of the beer market. For example the success of Bud Light Platinum in its first year helped to stem the decline of light beer consumption.

However most of the larger and more established beer brands experienced another year of quite significant declines as unemployment, underemployment and continuing pressures on household incomes among blue-collar workers once again curtailed discretionary spending by the nations core beer drinkers.

In spite of an explosion of new craft brands coming onto the US beer market over recent years, it still remains dominated by a relatively small number of national brands: just 10 top-selling names accounted for over 60% of all consumption in 2012. However, what is clear is that this dominance is steadily but surely being eroded

One of the most impressive features of the US beer market is the high level of import penetration with two of the top 10 brands being shipped in from overseas rather than being produced locally. Corona Extra has grown to be the largest of these with a market share of almost 4%.

Key Highlights

The huge Light segment lost share and volume as most of its major brands struggled to gain any traction in spite of significant investment in marketing and promotional support. Light Beer is now down to under 50% of consumption.

New product success was not enough to prevent A-BInBev or MillerCoors sales and share from sliding further during the year though the two companies still hold almost two thirds of all US beer sales. Each company has been steadily building its presence in the craft beer segment in order to bolster its portfolio.

As well as the overall beer market growing in 2012, per capita consumption also grew after years of decline.

Despite volume loses the leading brewers were able to increase their profitability during the year thanks to further bouts of cost-cutting and another round of above inflation price increases from October.

Imports grew their share of consumption for the fourth straight year rising to almost 15% of sales with much of the growth driven by new introductions including a rapid expansion of sales from countries and less traditional beer exporters which have hitherto not enjoyed a significant share of US sales.

Table Of Contents

Canadean United States Beer Market Insights Report 2013

Executive Summary
Section 1 Market Context

Market Context

Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

Market Parameter Tables

Table: Population Size and Growth 1984-2015F
Table: Economic Indicators 2004-2014F
Legislation and Taxation Tables
State Taxes
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Section 2

Market Background Briefing

Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Section 3

Market Update

Beer Key Facts
Market Size
Growth

Market Value

Segmentation 2012
Distribution 2012
Packaging 2012
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2008-2012
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2008-2012
Table 3.5.1 - Leading Retail Groups For Beer - Turnover (US$ Bn)/% Share, 2008-2012
Table 3.5.2 - Leading Retail Groups For Beer - Number of Outlets /% Share, 2008-2012
Table 3.6.6 - Leading Distributors and Drinks Wholesalers, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 3.11 - Beer Consumption by Region/State, 2008-2012

Beer Data Tables

Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
Commercial Beverage Consumption - per Capita - Growth, 2002-2012
Commercial Beverage Consumption - Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption - Growth, 2002-2013F
Consumption of FABs and Cider, 1999-2013F.. 35
Beer Foreign Trade By Country (Imports), 2009-2013F
Beer Foreign Trade By Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F
Beer Distribution: On vs Off Premise, 2009-2013F
Section 4 Brewer Profiles

Brewer Profiles

ANHEUSER-BUSCH InBev (A-BInBev)
Anheuser-Busch Brand Volumes, 2008-2012
BOSTON BEER COMPANY
Boston Beer Co. Brand Volumes, 2008-2012
MILLERCOORS
MillerCoors Brand Volumes, 2008-2012
NORTH AMERICAN BREWERIES
North American Breweries Brand Volumes, 2008-2012
PABST BREWING COMPANY
Pabst Brand Volumes, 2008-2012
D G YUENGLING and SON
Yuengling Brewery Brand Volumes, 2008-2012
Smaller Brewers/Importers
CROWN IMPORTS LLC
CRAFT BREW ALLIANCE
DIAGEO-GUINNESS United States
HEINEKEN United States
F X MATT BREWING COMPANY
SIERRA NEVADA BREWING COMPANY
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables

Table 1: United States of America Population Size and Growth, 1991-2015F
Table 2: North America Population Size and Growth, 2002-2013F
Table 3: United States of America Economic Indicators, 2004-2014F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2013
Table 8: - Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2010-2012
Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2011-2013F
Table 14: Trade Margin Build-Up Model
Table 15: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 16: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 17: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 19: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 20: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 21: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 22: Beer Production/Trade/Consumption, 2002-2013F
Table 23: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 24: Consumption of FABs and Cider, 2002-2013F
Table 25: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 26: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 27: Beer Market Valuation (Local Currency), 2011-2013F
Table 28: Beer Consumption by Local Definition, 2009-2013F
Table 29: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 30: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 31: Beer Consumption by Type, 2009-2013F
Table 32: Beer Consumption by Geographic Scope, 2009-2013F
Table 33: Beer All Trademarks, 2008-2012
Table 34: Beer Brands by Local Definition, 2008-2012
Table 35: Beer Brands by Standard Price Segment, 2008-2012
Table 36: Beer Brands by Alcoholic Strength, 2008-2012
Table 37: Beer Brands by Type, 2008-2012
Table 38: Imported Brands by Origin, 2008-2012
Table 39: Beer Licensed Brands, 2008-2012
Table 40: Beer Private Label Brands, 2008-2012
Table 41: Beer Trademark Owners, 2008-2012
Table 42: Beer Local Operators, 2008-2012
Table 43: Beer leading Brewers/Importers, 2008-2012
Table 44: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 45: Beer Distribution: On vs Off Premise, 2009-2013F
Table 46: Breweries Capacity (Mhl)
Table 47: Full Brand List
Table 48: Anheuser-Busch Brand Volumes 2008-2012
Table 49: Breweries Capacity (MHL)
Table 50: Boston Beer Full Brand List
Table 51: Boston Beer Co. Brand Volumes 2008-2012
Table 52: Breweries Capacity (MHL)
Table 53: MillerCoors Full Brand List
Table 54: MillerCoors Brand Volumes 2008-2012
Table 55: Breweries Capacity (000s HL)
Table 56: North American Breweries Full Brand List
Table 57: North American Breweries Brand Volumes 2009-2012
Table 58: Breweries Capacity (MHL)
Table 59: Pabst Full Brand List
Table 60: Pabst Brand Volumes 2008-2012
Table 61: Breweries Capacity (Mhl)
Table 62: Yuengling Brewery Full Brand List
Table 63: Yuengling Brewery Brand Volumes 2008-2012
Table 64: Company CROWN IMPORTS LLC
Table 65: Company CRAFT BREW ALLIANCE
Table 66: Company DIAGEO-GUINNESS United States
Table 67: Company HEINEKEN United States
Table 68: Company F X MATT BREWING COMPANY
Table 69: Company SIERRA NEVADA BREWING COMPANY

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

Companies Mentioned
ANHEUSER-BUSCH InBev (A-BInBev) , BOSTON BEER COMPANY , MILLERCOORS , NORTH AMERICAN BREWERIES , PABST BREWING COMPANY , D G YUENGLING and SON

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