Keywords : Beer, brewing, craft beer, brewery, specialty beer, imported beer
Product Synopsis A detailed market research report on the USA beer industry. Researched and published by Canadean. Introduction and Landscape Why was the report written? This report comprises high level market research data on the USA beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packag...
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Product Synopsis
A detailed market research report on the USA beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the USA beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Beer consumption fell again in 2011, continuing the trend seen in previous years. Craft beer however, is becoming more popular as people turn towards a higher quality product. The management and timing of price increases was a core issue throughout the year as raw material and other input costs impacted on production prices.
What are the key drivers behind recent market changes?
While the indicators point to a slightly increased momentum for the economy compared to 2010, the employment situation still remains quite fragile. Consumer spending remained tepid at best, growing by just 0.1%, while disposable income was flat, and capital spending by businesses fell further. The all-item consumer price index rose by 3% in 2011, with a fall in the energy price index in the final quarter helping to bring the rate down. Food prices were up by 4.7% during the year and commodity costs are expected to remain high and volatile well into 2012.
What makes this report unique and essential to read?
The USA Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the USA Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
The management and timing of price increases was a core issue throughout the year as raw material and other input costs impacted on production prices.
Competitive strategies meant that those that did not increase retail prices benefitted from consumer switching, as prices remained a key issue for economically- challenged consumers.
Several craft brewers were forced to seek outside help with bottling or production during the high season.
The number of new product introductions is proving to be a headache for beer retailers as the variety of craft and specialty beers and the number of new pack variants continues to proliferate.
Beer consumption fell by 1.6% in 2011 as blue collar workers who represent the core of US beer drinkers continued to experience high levels of unemployment and pressure on their disposable incomes.
Key Highlights
Some higher priced segments of the beer market, such as craft beers, imports and ciders (the latter is not included in this report's data), continue to show substantial growth.
Despite the growth in these higher priced segments, as in the lower priced segments, there is an observable trend of people preferring at home consumption over on-premise.
At the same time there is evidence to suggest that premium beer buyers are less loyal to individual brands and are more experimental, more readily switching between craft, import and super-premium brands, with craft beers in particular gaining share from drinkers of other beer types.
Beer consumption is expected to fall by a further 1.2% and is unlikely to recover its former momentum until the economy does.
Some of the trends expected are the increase in seasonal and limited time products, craft beers being produced in cans, breweries moving to larger can and bottle sizes, and the possibility of imported beers switching to US production, under license.
Beer Industry in the United States
Executive Summary
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Table: Population Size and Growth 1983-2014F
Table: Economic Indicators 2003-2013F
Legislation and Taxation Tables
State Taxes
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2011
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011
Table 3.5.1 - Leading Retail Groups For Beer - Turnover (US$ Bn)/% Share, 2007-2011
Table 3.5.2 - Leading Retail Groups For Beer - Number of Outlets /% Share, 2007-2011
Table 3.6.6 - Leading Distributors and Drinks Wholesalers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Table 3.11 - Beer Consumption by Region/State, 2007-2011
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F.. 35
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Brewer Profiles
ANHEUSER-BUSCH InBev (A-BInBev)
Anheuser-Busch Brand Volumes, 2007-2011
BOSTON BEER COMPANY
Boston Beer Co. Brand Volumes, 2007-2011
MILLERCOORS
MillerCoors Brand Volumes, 2007-2011
NORTH AMERICAN BREWERIES
North American Breweries Brand Volumes, 2007-2011
PABST BREWING COMPANY
Pabst Brand Volumes, 2007-2011
D G YUENGLING and SON
Yuengling Brewery Brand Volumes, 2007-2011
Smaller Brewers/Importers
CROWN IMPORTS LLC
CRAFT BREW ALLIANCE
DIAGEO-GUINNESS USA
HEINEKEN USA
F X MATT BREWING COMPANY
SIERRA NEVADA BREWING COMPANY
Companies mentioned
SIERRA NEVADA BREWING COMPANY, F X MATT BREWING COMPANY, HEINEKEN USA, DIAGEO-GUINNESS USA, CRAFT BREW ALLIANCE, CROWN IMPORTS LLC, D G YUENGLING and SON, PABST BREWING COMPANY, NORTH AMERICAN BREWERIES, MILLERCOORS, BOSTON BEER COMPANY, ANHEUSER-BUSCH InBev (A-BInBev)
