India Beer Market Insights 2012

  • September 2012
  • -
  • Canadean Ltd
  • -
  • 74 pages

Product Synopsis

A detailed market research report on the India beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the India beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

After high growth in 2010, the beer market slumped in early 2011, with some revival in the second half of the year

What are the key drivers behind recent market changes?
Steep tax increases across all Indian states in early summer 2011 decreased demand in the hot summer months and, as the overall level of alcohol has not significantly declined, it can be surmised that beer drinkers are moving back to spirits

What makes this report unique and essential to read?

The India Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the India Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers

This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

Conservatism in food habits and tastes has resulted in multi-national brewers having to launch strong beer brands in order to build business

Beer is seen as exotic to Indian consumers as compared with spirits, which has a local history. Moreover, beer needs chilling and this is not easy in rural parts. So beer emerges as an alternative to spirits and the alcohol content takes precedence over taste. This has led to the domination of strong beers in India

Beer collapsed in the first half of 2011 on account of steep tax increases, but improved later in the year

The 65cl glass bottle still dominates the market but the 33cl glass bottle is becoming increasingly popular and shows the highest growth rate

Major brewers have been experimenting with PET packaging from some years and 2011 saw the launch of 1 litre and 1.5 litre packs

Key Highlights

Steep tax increases in early Summer decreased demand in the hot summer months

65cl glass remains the dominant pack size

Market continues to be driven by strong beer

Multi-national brewers are having to launch strong beer brand variants in order to retain and improve market share

Table Of Contents

Table of Contents
Canadean India Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - Economic Indicators, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation/Duty/Excise Rates for Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2011
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 2003-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
MOHAN MEAKIN LTD
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table -  Mohan Meakin Full Brand List, ABV%, Pack Type
Table - Mohan Meakin Brand Volumes, 2007-2011
SABMILLER INDIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table -  SABMiller Full Brand List, ABV%, Pack Type
Table - SABMiller Brand Volumes, 2007-2011
UB GROUP
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table -  UB Group Full Brand List, ABV%, Pack Type
Table - United Breweries Ltd, India Brand Volumes, 2007-2011
SMALLER BREWERS
Carlsberg India
Lilasons
Mount Shivalik
Som Distilleries and Breweries
Yuksom Breweries
Cobra Beer
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map


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