A detailed market research report on the Singapore beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Singapore beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Beer sales grew by 5% in 2012 and continue to dominate the Singaporean alcoholic drinks sector.
What are the key drivers behind recent market changes?
The key drivers for the beer market remain unchanged, with beer sales heavily reliant on the tourism industry and an influx of foreign workers.
What makes this report unique and essential to read?
The Singapore Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Singapore Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
As premiumisation has already occurred in this market, it is expected to be ruled out as an area for explosive growth in the domestic beer market.
Microbreweries will continue to grow in popularity due to the interest of consumers who are willing to try new varieties and brands of beer.
Organized for the first time in Singapore, this provided a platform for distributors to engage with consumers and spread the word about craft beer.
Singapore's premier beer festival was held in June 2012, with more than fifty new beers on show from around the world.
Long-term, there will be a continued increase in the number of hand crafted beers, microbreweries and exotic beer restaurants. Singaporeans are now more adventurous and there has recently been an explosion in the number of foreign labels available.
The key brands in the market during 2012 were Tiger, Carlsberg Green Label and Heineken. Marketing activities of all major brands focused on the Lunar New Year and year end festivities.
Beer imports grew just over 4% in 2012 thanks to increasing demand for a wider variety of choices. Exports also grew by 4%, fuelled by growth in regional demand.
A large proportion of beer is consumed on-premise given the high disposable income of locals, rising expatriate levels and the booming tourist industry. This will continue into the future given the government's strong call to promote the food, beverage and tourism sectors.