Thailand Beer Market Insights 2013

  • July 2013
  • -
  • Canadean Ltd
  • -
  • 61 pages

Product Synopsis

A detailed market research report on the Thailand beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?
This report comprises of high level market research data on the Thailand beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
In 2012 Thailand's economy continued to expand due to the low unemployment rate, decrease in inflation, the recovery from the flood disaster, and government spending. Beer experienced solid growth due to the favorable macroeconomic factors and the excise hike on local white and brown spirits.

What are the key drivers behind recent market changes?

The government's policy to support the recovery from the floods, as well as increasing the salary of government officers, played an important role in stimulating the economy. Thailand's economy also continued to expand mainly due to domestic spending and increases in consumer confidence, which predominantly resulted from the rise of minimum wages.

What makes this report unique and essential to read?

The Thailand Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Thailand Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues

In 2012, the government announced an excise rise on spirits, brandy, and whisky. The government did not however, make any adjustments for beer.

Men continued to remain the key consumers for beer in 2012, whilst women opted to drink other alcoholic beverages such as flavored alcoholic beverages (FABs) or wine coolers.

In Thailand, the beer market consists of three segments: mainstream, premium, and super premium. There is no Private Label presence in the market.

In the first half of 2012, the domestic economy experienced recovery from the flood disaster which resulted in improved manufacturing, consumption, and investments.

Growth will be lower in 2013, with the rise in food prices being the major factor, meaning that Thai consumers will have lower purchasing power.

Key Highlights

Beer consumption in the on-premise channels saw solid growth, mainly resulting from the 2012 UEFA European Football Championship during the middle of 2012.

In 2012, beer experienced solid growth due to the favorable macroeconomic factors such as the low unemployment rate and the decreased inflation rate.

The excise hike on local white and brown spirits was the important factor that drove beer during the review period, with many low-income consumers switching back to drink mainstream beer due to the narrowed price gap.

The ASEAN Free Trade Agreement (AFTA) was the major factor which drove both import and export beers in 2012 because the agreement eliminated tariffs on beer imported from ASEAN countries to Thailand as well as beer exported from Thailand to ASEAN nations.

National beers, rather than local or international options, seem to have driven the overall growth in 2012 as these are the brands which middle income consumers, who received pay increases, are more familiar with.

Table Of Contents

Canadean Thailand Beer Market Insights Report 2013

Executive Summary
Section 1 Market Context

MARKET CONTEXT

Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation

MARKET PARAMETER TABLES

Table - Population Size and Growth, 1984-2015F
Table - Economic Indicators, 2004-2014F

LEGISLATION AND TAXATION TABLES

Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING

Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update

MARKET UPDATE

Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012

MARKET COMMENTARY

Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends

DISTRIBUTION AND PRICING TABLES

Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2008-2012
Table 3.5.2 - Leading Retail Groups for Beer - Turnover/% Share, 2008-2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2011-2013

DATA TABLES

Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 1999-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles

BREWER PROFILES

BOON RAWD BREWERY COMPANY LIMITED
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table -  Boon Rawd Full Brand List, ABV%, Pack Type
Table - Boon Rawd Brewery Brand Volumes, 2008-2012
SAN MIGUEL BEER (THAILAND) LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table -  San Miguel Full Brand List, ABV%, Pack Type
Table - San Miguel Thailand Brand Volumes, 2008-2012
THAI ASIA PACIFIC BREWERY COMPANY LTD
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table -  Thai Asia Pacific Brewery Full Brand List, ABV%, Pack Type
Table - Thai Asia Pacific Brewery Brand Volumes, 2008-2012
THAI BEVERAGES PUBLIC COMPANY (THAIBEV)
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Thai Beverages Full Brand List, ABV%, Pack Type
Table - Thai Beverages Public Company Brand Volumes, 2008-2012
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
  

List of Tables

Table 2: Thailand Population Size and Growth, 1991-2015F
Table 3: Asia Population Size and Growth, 2002-2013F
Table 4: Thailand Economic Indicators, 2004-2014F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2012
Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2010-2012
Table 15: Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2011-2013F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 20: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 21: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 22: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 23: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 24: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 26: Beer Production/Trade/Consumption, 2002-2013F
Table 27: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 28: Consumption of FABs and Cider, 2002-2013F
Table 29: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 30: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 31: Beer Market Valuation (Local Currency), 2011-2013F
Table 32: Beer Consumption by Local Definition, 2009-2013F
Table 33: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 34: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 35: Beer Consumption by Type, 2009-2013F
Table 36: Beer Consumption by Geographic Scope, 2009-2013F
Table 37: Beer All Trademarks, 2008-2012
Table 38: Beer Brands by Local Definition, 2008-2012
Table 39: Beer Brands by Standard Price Segment, 2008-2012
Table 40: Beer Brands by Alcoholic Strength, 2008-2012
Table 41: Beer Brands by Type, 2008-2012
Table 42: Imported Brands by Origin, 2008-2012
Table 43: Beer Licensed Brands, 2008-2012
Table 44: Beer Trademark Owners, 2008-2012
Table 45: Beer Local Operators, 2008-2012
Table 46: Beer leading Brewers/Importers, 2008-2012
Table 47: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 48: Beer Distribution: On vs Off Premise, 2009-2013F
Table 49: Breweries Capacity (000s HL)
Table 49: Boon Rawd Full Brand List
Table 49: Boon Rawd Brewery Brand Volumes 2008-2012
Table 49: Breweries Capacity (000s HL)
Table 49: San Miguel Full Brand List
Table 50: San Miguel Thailand Brand Volumes 2008-2012
Table 49: Breweries Capacity (000s HL)
Table 49: Thai Asia Pacific Brewery Full Brand List
Table 51: Thai Asia Pacific Brewery Brand Volumes 2008-2012
Table 49: Breweries Capacity (000s HL)
Table 49: Thai Beverages Full Brand List
Table 52: Thai Beverages Public Company Brand Volumes 2008-2012

List of Figures

Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

Companies Mentioned
BOON RAWD BREWERY COMPANY LIMITED, SAN MIGUEL BEER (THAILAND) LTD, THAI ASIA PACIFIC BREWERY COMPANY LTD, THAI BEVERAGES PUBLIC COMPANY (THAIBEV)

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