Global Mobile Food Services Industry

  • August 2011
  • -
  • Global Industry Analysts

This report analyzes the worldwide markets for Mobile Food Services in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 57 companies including many key and niche players such as Baby’s Badass Burgers, Bian Dang, Burgerville, Chef Shack, DessertTruck Works, Don Chow Tacos, Flying Pig Truck, Green Truck, Home Slice LLC, The Johnny Rockets Group, Inc., Kogi BBQ, Mister Softee, Inc., Nom Nom Truck, Skillet, Sprinkles Cupcakes, and ZooHoo’s Eatery. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table Of Contents





1. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation and Reporting Level 3
Quantitative Techniques and Analytics 3
Product Definitions and Scope of Study 3

2. INDUSTRY OVERVIEW 4
Recession and the Foodservice Industry 4
Asian Markets Drive Growth in Foodservice Industry 4
Table 1: Leading Foodservice Markets by Country (2009):
Percentage Share Breakdown of Revenues for the US, Japan,
China, UK, France, and Others (includes corresponding
Graph/Chart) 4
Changing Food Consumption Patterns Affect Market Structure 5
Fast Casual - The Latest Trend 5
Mobile Food Services - A Small Yet Rapidly Growing Foodservice
Sector 5
Current and Future Analysis 6
Factors Influencing Success of Mobile Food Services 6
High-End Trucks: The Trendier Versions of Traditional Food Trucks 7
Gourmet Food Trucks Catch Consumers’ Attention 7
Mobile Eateries - No Longer Unhealthy 7
Advertising: Critical for Visibility 7
Role of Technology in Mobile Food Trucks 8
Tracking Trucks through Social Networking Tools 8

3. PRODUCT OVERVIEW 9
Mobile Food Services - An Introduction 9
Historical Background 9
Cost of Mobile Food Business 10
Essential Requirements of Mobile Food Trucks 10
An Attractive Concept 10
Truck and Permits 10
Commissary 10
An Ideal Location 11
Developing Brand Identity 11
Licensing Requirements 11
Classification of Mobile Food Units 12
Contamination Hazards in Street Foods 13
Challenges Facing Mobile Food Businesses 13
Mobile Vending and Health Foods 14
Role of Health Departments 14
Regulations for Mobile Food Vending 14
Gaining Permits and Licenses 15
Adherence to Location and Time 15
Regulations Governing Street Food Operations 15

4. STRATEGIC CORPORATE DEVELOPMENTS 16
Austin Grill Enters into Food Truck Business 16
SAUCA Rolls Out Fourth Mobile Food Truck 16
TK Burger Rolls Out New Themed Food Truck 16
Aaron’s Catering to Unveil Gourmet Mobile Eatery 16
Worldwide Food Services to Acquire Rainbow Food Services 17
Atlanta City to Introduce Food Truck Concept in Public Land of
Sweet Auburn 17
ZooHoo’s Eatery Introduces Mobile Food Service Franchise for
Burgers 17
Van Leeuwen Ice Cream Rolls Out Food Truck 17
Taim Falafel Launches Mobile Eatery 18
Deliciously Dangerous Pies Launches First Pie Truck 18
Cafe At Pharr and Yumbii Collaborate to Introduce New Mobile
Eatery 18
CPK Introduces New Catering Food Truck 18
GotChef Opens Gourmet Mobile Restaurant 18
Happy Bodega to Launch Food Truck 18
Sauca Introduces Second Mobile Food Truck 19
Burgerville Introduces Mobile Food Truck 19
Johnny Rockets to Launch Mobile Food Truck 19

5. FOCUS ON SELECT MOBILE FOOD SERVICE PROVIDERS 20
Baby’s Badass Burgers (US) 20
Bian Dang (US) 20
Burgerville (US) 20
Chef Shack (US) 20
DessertTruck Works (US) 21
Don Chow Tacos (US) 21
Flying Pig Truck (US) 21
Green Truck (US) 21
Home Slice LLC (US) 22
The Johnny Rockets Group, Inc. (US) 22
Kogi BBQ (US) 22
Mister Softee, Inc. (US) 22
Nom Nom Truck (US) 23
Skillet (US) 23
Sprinkles Cupcakes (US) 23
ZooHoo’s Eatery (US) 23

6. GLOBAL MARKET PERSPECTIVE 24
Table 2: World Recent Past, Current and Future Analysis for
Mobile Food Services by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 24

Table 3: World Historic Review for Mobile Food Services by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) 25

Table 4: World 15-Year Perspective for Mobile Food Services by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets
for Years 2003, 2010, and 2017 (includes corresponding
Graph/Chart) 26

7. THE UNITED STATES 27
A.Market Analysis 27
Outlook 27
Recession and the Restaurant Industry 27
Mobile Food Trucks: Flavor of the Season 27
Changing Consumer Preferences Drive Food Trucks to Reinvent
Menus 28
Low Overheads Favor Food Trucks Market 28
Gourmet Food Trucks: Fighting the Recession 28
Restaurants Look to Replicate Mobile Food’s Success 29
Mainstream Restaurants Foray into Mobile World 29
Growing Popularity of Seafood on Wheels 29
Indian Dishes: Finding Favor Among Americans 30
Advertising Strategies 30
Trend Towards Social Network-based Advertising 30
Regulatory Hurdles for Food Trucks 31
Washington 31
Los Angeles 31
Regulations in Select States 31
Alabama 31
Colorado 32
Florida 32
Georgia 32
Indiana 33
Louisiana 33
Massachusetts 33
Montana 34
North Carolina 34
Oklahoma 34
Seattle 35
Tennessee 35
Utah 36
Vermont 36
Hot Dog Street Vending: An Overview of Regulations 36
California Retail Food Code 37
Regulations for Mobile Ice Cream Trucks 37
B.Market Analytics 38
Table 5: US Recent Past, Current and Future Analysis for
Mobile Food Services Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 38

Table 6: US Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 38

8. CANADA 39
A.Market Analysis 39
Outlook 39
Food Consumption Trends in Canada 39
Canadian Cities Warm Up to Mobile Trucks Phenomenon 39
Trend Towards Upscale Food Trucks 40
B.Market Analytics 41
Table 7: Canadian Recent Past, Current and Future Analysis
for Mobile Food Services Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 41

Table 8: Canadian Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 41

9. JAPAN 42
A.Market Analysis 42
Outlook 42
Growing Popularity of Restaurant-on-Wheels 42
B.Market Analytics 43
Table 9: Japanese Recent Past, Current and Future Analysis
for Mobile Food Services Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 43

Table 10: Japanese Historic Review for Mobile Food Services
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) 43

10. EUROPE 44
A.Market Analysis 44
Outlook 44
Table 11: Number of Street Stalls or Kiosks in Select
European Countries (2009) (includes corresponding
Graph/Chart) 44
B.Market Analytics 45
Table 12: European Recent Past, Current and Future Analysis
for Mobile Food Services by Geographic Region - France,
Germany, Italy, UK, Spain, and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 45

Table 13: European Historic Review for Mobile Food Services
by Geographic Region - France, Germany, Italy, UK, Spain,
and Rest of Europe Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) 46

Table 14: European 15-Year Perspective for Mobile Food
Services by Geographic Region - Percentage Breakdown of
Revenues for France, Germany, Italy, UK, Spain, and Rest of
Europe Markets for Years 2003, 2010, and 2017 (includes
corresponding Graph/Chart) 47

10a. FRANCE 48
Market Analysis 48
Table 15: French Recent Past, Current and Future Analysis
for Mobile Food Services Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 48

Table 16: French Historic Review for Mobile Food Services
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 49

10b. GERMANY 50
A.Market Analysis 50
Outlook 50
Street Stalls and Kiosks Sector in Germany: An Overview 50
B.Market Analytics 51
Table 17: German Recent Past, Current and Future Analysis
for Mobile Food Services Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 51

Table 18: German Historic Review for Mobile Food Services
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 51

10c. ITALY 52
Market Analysis 52
Table 19: Italian Recent Past, Current and Future Analysis
for Mobile Food Services Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 52

Table 20: Italian Historic Review for Mobile Food Services
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 53

10d. THE UNITED KINGDOM 54
A.Market Analysis 54
Outlook 54
Foodservice Industry: An Insight 54
Independent Players Dominate Street Stalls and Kiosks Sector 54
B.Market Analytics 55
Table 21: UK Recent Past, Current and Future Analysis for
Mobile Food Services Analyzed with Annual Revenue Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 55

Table 22: UK Historic Review for Mobile Food Services
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 56

10e. SPAIN 57
Market Analysis 57
Table 23: Spanish Recent Past, Current and Future Analysis
for Mobile Food Services Analyzed with Annual Revenue
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) 57

Table 24: Spanish Historic Review for Mobile Food Services
Analyzed with Annual Revenue Figures in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart) 58

10f. REST OF EUROPE 59
A.Market Analysis 59
Outlook 59
Russia: An Insight into Street Foods Market 59
B.Market Analytics 60
Table 25: Rest of Europe Recent Past, Current and Future
Analysis for Mobile Food Services Analyzed with Annual
Revenue Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) 60

Table 26: Rest of Europe Historic Review for Mobile Food
Services Analyzed with Annual Revenue Figures in US$ Million
for Years 2003 through 2008 (includes corresponding
Graph/Chart) 60

11. ASIA-PACIFIC 61
A.Market Analysis 61
Outlook 61
Australia 61
Mobile Food Stalls: A Popular Foodservice Sector 61
China 61
Urbanization Trend and Rising Income Levels Favor Foodservice
Industry’s Growth 61
Morning Meals: A Critical Factor for Foodservice Industry 62
Shanghai Adopts New Food Safety Regulations for Mobile
Street Vendors 62
India 62
Street Foods Market: An Introduction 62
Table 27: Foodservice Industry in India (2009): Percentage
Share Breakdown of Value Sales for Home Delivery and
Takeaway, Fast Food Outlets, Full-Service Restaurants,
Self-Service Cafeterias, and Street Stalls/Kiosks
(includes corresponding Graph/Chart) 63

Table 28: Foodservice Industry in India (2009): Percentage
Share Breakdown of Number of Outlets for Home Delivery and
Takeaway, Street Stalls/Kiosks, Fast Food Outlets,
Full-Service Restaurants, and Others (includes
corresponding Graph/Chart) 63
Classification of Street Vendors 64
Issues Facing Vendor Community 64
B.Market Analytics 64
Table 29: Asia-Pacific Recent Past, Current and Future
Analysis for Mobile Food Services Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 64

Table 30: Asia-Pacific Historic Review for Mobile Food
Services Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 65

12. REST OF WORLD 66
A.Market Analysis 66
Outlook 66
Argentina 66
Chile 66
Israel 66
Saudi Arabia 67
B.Market Analytics 67
Table 31: Rest of World Recent Past, Current and Future
Analysis for Mobile Food Services Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) 67

Table 32: Rest of World Historic Review for Mobile Food
Services Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) 68


COMPETITIVE LANDSCAPE

Total Companies Profiled: 57 (including Divisions/Subsidiaries - 58)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 43
Europe 10
Germany 3
The United Kingdom 5
Rest of Europe 2
Asia-Pacific (Excluding Japan) 4
Middle-East 1
------------------------------------------

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