The UK Online Advertising Industry Growth and Forecast to 2016

  • September 2011
  • -
  • Ken Research Private

Summary

Table of Contents

EXECUTIVE SUMMARY
In 2010, the advertising industry accounted for around 34.40% of the total service sector revenues and this sector is characterized as being fragmented in nature, with various sub-sectors, including online/ digital advertising. Increasing broadband penetration, education, income, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.
In the UK, more than 30% of all advertising budgets are spent online, making the UK internet industry, the one with the highest share of national ad expenditure, when compared to any other European market. In 2010 the UK internet advertising market grew 8.80%; the reason behind the growth was the retail sector. Finance, consumer goods and entertainment & media sectors contributed the highest percentage in the overall online advertisement revenues. In the UK, the reason behind the investment in online advertising is faster broadband services and expanding user base. By end of December 2010 the UK’s active online user base increased to 40.30 million.
The report on “The UK Advertising Industry Growth and Forecast to 2016” includes a detailed study of the global advertising as well as the UK online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

KEY QUESTIONS ANSWERED
• What is the size of the Online advertising industry in the UK and factors accounting for change in its segments (Search, Digital, and Mobile)?
• What are the industries contributing in online advertising demand in the country?
• Who are the leading international and domestic players, business and recent developments?
• What is the future prediction of the European and UK online advertising industry?
• How change in the European macro economy environment and online ad spending may lead to change in the UK online advertising industry?

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

Get This Report

24/7 Customer Support

Talk to Louis

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers

Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics

Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics

  • $ 3 695
  • Industry report
  • June 2014
  • by AccuStream Research

ACCUSTREAM RESEARCH: 2014 VIRTUAL VIDEO VALUE CHAIN EXPANSION AT 30.3% TO $16.5 BILLION; DOUBLE-DIGIT ECOSYSTEM GROWTH PROJECTED THROUGH 2017 The virtual video value chain (an ecosystem connecting CDN, ...

The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations

The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations

  • $ 2 995
  • Industry report
  • October 2013
  • by AccuStream iMedia Research

The report, The Economics of Mobile Ad Spend 2013 - 2016: Global Inventory, Media Billings and Business Operations, presents a detailed accounting of global sales by territory, including the U.S., Europe, ...

2013 Real Estate Outlook- Advertising (Finally) Rebounds

2013 Real Estate Outlook- Advertising (Finally) Rebounds

  • $ 995
  • Industry report
  • September 2013
  • by Borrell Associates Inc.

This 36-page report takes a close look at how the real estate marketing landscape has changed, and forecasts one big near-future change: The days of double-digit growth for online media are rapidly coming ...


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.