Personal Hygiene in Europe

Personal Hygiene in Europe

Datamonitor's Personal Hygiene in Europe industry profile is an essential resource for top-level data and analysis covering the personal hygiene industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19


CHAPTER 8 Leading Companies 20
8.1 Unilever 20
8.2 Colgate-Palmolive Company 23
8.3 Beiersdorf AG 26
CHAPTER 9 Distribution 28
CHAPTER 10 Market Forecasts 29
10.1 Market Value Forecast 29
10.2 Market Volume Forecast 30
CHAPTER 11 Macroeconomic Indicators 31
CHAPTER 12 Appendix 32
12.1 Methodology 32
12.2 Industry Associations 33
12.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Europe Personal Hygiene Market Value: $ billion, 2002-2006 9
Table 2: Europe Personal Hygiene Market Volume: Units billion, 2002-2006 10
Table 3: Europe Personal Hygiene Market Segmentation I: % Share, by Value, 2006 11
Table 4: Europe Personal Hygiene Market Segmentation II: % Share, by Value, 2006 12
Table 5: Europe Personal Hygiene Market Share: % Share, by Value, 2006 13
Table 6: Key Facts: Unilever 20
Table 7: Key Financials: Unilever 22
Table 8: Key Facts: Colgate-Palmolive Company 23
Table 9: Key Financials: Colgate-Palmolive Company 25
Table 10: Key Facts: Beiersdorf AG 26
Table 11: Key Financials: Beiersdorf AG 27
Table 12: Europe Personal Hygiene Distribution: % Share, by Value, 2006 28
Table 13: Europe Personal Hygiene Market Value Forecast: $ billion, 2006-2011 29
Table 14: Europe Personal Hygiene Market Volume Forecast: Units billion, 2006-2011 30
Table 15: Europe Exchange Rate, 2002 31