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US demand to rise 4.8% annually through 2015
US sales of primary and secondary batteries are expected to rise 4.8 percent annually to $16.7 billion in 2015. Gains will be driven by healthy demand for replacement batteries in numerous electronic devices and a shift in the product mix toward more expensive, better-performing batteries. Furthermore, following some short-term weakness, a strong rebound in motor vehicle production and an improved outlook for fixed investment will bolster consumption of batteries in the motor vehicle and industrial markets. Growth in the rapidly expanding hybrid and electric vehicle market will also provide new sales opportunities. On the other hand, a moderation in prices after a period of strong increase will constrain value gains to some extent. Design improvements that contribute to longer life spans, thus reducing the frequency of replacement, will also limit future growth.
Alkaline batteries to remain dominant primary type
Demand for primary batteries is forecast to advance 3.1 percent per year to $5.4 billion in 2015. The growing popularity of battery-powered portable devices will spur strong replacement demand for these batteries. Furthermore, increased use of more powerful and expensive batteries will support value gains. Alkaline batteries will remain the most prevalent type of primary battery, accounting for over 70 percent of demand. However, sales of other battery chemistries, most notably primary lithium, are expected to register stronger advances through 2015. Consumer applications will continue to represent about two-thirds of all primary battery demand in 2015. The aging of the population will also benefit supplies of both consumer hearing aid batteries and primary lithium batteries for implantable medical devices, as the number of people 65 years of age and older tend to be the primary users of these products.
Secondary batteries to outpace primary types
The US market for secondary batteries is projected to climb 5.7 percent annually to $11.3 billion in 2015. Market gains will be bolstered by increasing usage of highdrain electronic products, which supports sales of more powerful, expensive batteries. However, market advances will be constrained by a number of factors, including a moderation in lead-acid battery prices after a period of healthy gains. Demand for lithium-ion (Li-Ion) batteries will be fueled by rapid growth in the production of hybrid and electric vehicles, which will utilize these batteries as a power source. Although lead-acid batteries will continue to account for more than 62 percent of secondary battery demand in 2015, sales of lithiumbased rechargeable batteries, which are widely used in both portable devices and hybrid vehicles, will record the strongest increases.
US trade deficit in batteries to widen through 2015
Shipments of batteries from US facilities are expected to advance at a 4.8 percent annual pace to $13.0 billion in 2015. Growth will be supported by the rising popularity of hybrid and electric vehicles, which will encourage domestic suppliers to dramatically boost production of Li-Ion batteries. However, gains will be limited by the strong leadership positions of foreign suppliers, which dominate the output of many advanced battery types. As a result, the US trade deficit in batteries is forecast to widen further through 2015.
Details on these and other findings are contained in a new industry study, which presents historical demand data for the years 2000, 2005 and 2010, plus forecasts for 2015 and 2020 by product and market. The study also considers market environment factors, examines industry structure, assesses company market share and profiles 35 US industry competitors.
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