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Eye Care in Pakistan

  • July 2013
  • -
  • Euromonitor International
  • -
  • 18 pages

Current value sales of eye care grew by 20% in 2012. Increased usage of screen-based devices including television, laptops, mobiles and tablets has elevated the amount of stress on an average consumer’s eyes. University students and working individuals are most exposed to laptop screens, ending up with tired eyes more often. As a result demand for standard eye care has increased, and eye-freshening drops are used frequently. Consumers prone to eyes itching from dust and those with sensitive...

Euromonitor International's Eye Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage:
Allergy Eye Care, Standard Eye Care.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Eye Care in Pakistan
EYE CARE IN PAKISTAN



LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2007-2012
Table 2 Sales of Eye Care by Category: % Value Growth 2007-2012
Table 3 Standard Eye Care by Format: % Value Breakdown 2008-2012
Table 4 Standard Eye Care by Positioning 2008-2012
Table 5 Eye Care Company Shares 2008-2012
Table 6 Eye Care Brand Shares 2009-2012
Table 7 Forecast Sales of Eye Care by Category: Value 2012-2017
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2012-2017
Executive Summary
Self-medication Drives Consumer Healthcare in 2012
Vitamins and Dietary Supplements Lead Growth in Consumer Healthcare
Change Seen in Consumption of Herbal Medications
International Manufacturers Face Increasing Costs of Raw Materials
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Regulatory Bureaucracy Dampens Manufacturer Spirit To Launch New Products
Non-medicated Products Overtake Sales of OTC Products
Increased Initiative for Awareness-based Campaigns
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Market Data
Table 10 Sales of Consumer Health by Category: Value 2007-2012
Table 11 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 12 Consumer Health Company Shares 2008-2012
Table 13 Consumer Health Brand Shares 2009-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Definitions
Sources
Summary 1 Research Sources












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