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Retail Tissue in Guatemala

  • March 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

Retail tissue generated value sales of GTQ2.3 billion in 2016 as 9% growth was recorded in current terms. Toilet paper is the retail tissue product with the strongest penetration in Guatemala, accounting for 77% of value sales in the category in 2016. Annual per capita consumption of retail tissue is very low in Guatemala, with 3.5 kg per capita, much lower compared with countries in more developed regions such as North America, where per capita retail tissue consumption is 13.8 kg per annum. Th...

Euromonitor International’s Retail Tissue in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Retail Tissue in Guatemala
RETAIL TISSUE IN GUATEMALA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2010-2015
Table 2 Retail Sales of Tissue by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Tissue: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Tissue: % Value 2012-2015
Table 5 Forecast Retail Sales of Tissue by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2015-2020
Kimberly-Clark Guatemala Ltda in Tissue and Hygiene (guatemala)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Guatemala Ltda: Key Facts
Competitive Positioning
Summary 2 Kimberly-Clark Guatemala Ltda: Competitive Position 2016
Executive Summary
Strong Performance Recorded in Tissue and Hygiene in 2016
Informational Marketing Campaigns Represent Efforts To Boost the Use of Products
Two International Companies Continue To Dominate the Industry
Traditional and Modern Channel Retailers Cater To Different Consumer Groups
Tissue and Hygiene Expects To Register Healthy Growth
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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