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Women’s Outerwear in Poland

  • April 2013
  • -
  • Euromonitor International
  • -
  • 37 pages

In 2012 the purchasing behaviour of many Polish women was affected by the difficult economic situation in Poland. Real personal incomes deteriorated as a result of rising inflation, combined with stagnant salaries and rising unemployment. As a consequence, many Poles were forced to economise when purchasing apparel, as their basic expenses related to first need products and maintenance. Thus, many women turned to shopping in discounters, which offer products at low, affordable prices. The...

Euromonitor International's Women's Outerwear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Women’s Outerwear in Poland
WOMEN'S OUTERWEAR IN POLAND
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2007-2012
Table 2 Sales of Women's Outerwear: Value 2007-2012
Table 3 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 4 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 5 Women's Outerwear Company Shares 2008-2012
Table 6 Women's Outerwear Brand Shares 2009-2012
Table 7 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 8 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 9 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 10 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Poland Sp Zoo in Apparel (poland)
Strategic Direction
Key Facts
Summary 1 adidas Poland Sp zoo: Key Facts
Summary 2 adidas Poland Sp zoo: Operational Indicators
Company Background
Chart 1 adidas Poland Sp zoo: adidas in Bialystok
Competitive Positioning
Summary 3 adidas Poland Sp zoo: Competitive Position 2012
Internet Strategy
Gino Rossi SA in Apparel (poland)
Strategic Direction
Key Facts
Summary 4 Gino Rossi SA: Key Facts
Summary 5 Gino Rossi SA: Operational Indicators
Company Background
Chart 2 Gino Rossi SA: Gino Rossi in Bialystok
Production
Summary 6 Gino Rossi SA: Production Statistics 2012
Competitive Positioning
Summary 7 Gino Rossi SA: Competitive Position 2012
Internet Strategy
Lpp SA in Apparel (poland)
Strategic Direction
Key Facts
Summary 8 LPP SA: Key Facts
Summary 9 LPP SA: Operational Indicators
Company Background
Chart 3 LPP SA: Reserved in Warsaw
Chart 4 LPP SA: House in Bialystok
Chart 5 LPP SA: Cropp Town in Bialystok
Chart 6 LPP SA: Mohito in Warsaw
Competitive Positioning
Summary 10 LPP SA: Competitive Position 2012
Internet Strategy
Nike Poland Sp Zoo in Apparel (poland)
Strategic Direction
Key Facts
Summary 11 Nike Poland Sp zoo: Key Facts
Summary 12 Nike Poland Sp zoo: Operational Indicators
Company Background
Chart 7 Nike Poland Sp zoo: Nike in Bialystok
Competitive Positioning
Summary 13 Nike Poland Sp zoo: Competitive Position 2012
Internet Strategy
Executive Summary
Sluggish Growth for Apparel in 2012
Consumers' Penchant for Low Prices
Fierce Competition Between Domestic and International Brand Owners
Apparel Specialist Retailers Is Followed by Discounters, Outlet Shops and Internet Retailing
Forecast Stagnation in the Apparel Market
Key Trends and Developments
Poles Search for Products at Lower Prices
Stagnant Prices of Consumer Products
Rising Importance of Online Sales
Outlet Shops Are Dynamically Developing in Polish Retailing
Active and Healthy Lifestyles Drive Sales of Sports Apparel
Market Data
Table 11 Sales of Apparel by Category: Volume 2007-2012
Table 12 Sales of Apparel by Category: Value 2007-2012
Table 13 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 14 Sales of Apparel by Category: % Value Growth 2007-2012
Table 15 Apparel Company Shares 2008-2012
Table 16 Apparel Brand Shares 2009-2012
Table 17 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 18 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 19 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 20 Forecast Sales of Apparel by Category: Value 2012-2017
Table 21 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 22 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 14 Research Sources












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