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Wine in Morocco

  • August 2016
  • -
  • Euromonitor International
  • -
  • 37 pages

Wine registered a positive performance in Morocco in 2015 and this improved performance was the result of the political and economic stability which prevails in the country. The Moroccan economy witnessed healthy growth in 2015 and it is set to continue recording positive growth over the forecast period, with real GDP growth set to remain steady at 5% year-on-year. The Moroccan government has worked very hard to enhance and improve the business climate in the country in order to attract internat...

Euromonitor International’s Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Morocco
WINE IN MOROCCO
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Bourchanin and Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Bourchanin and Cie SA: Key Facts
Competitive Positioning
Summary 2 Bourchanin and Cie SA: Competitive Position 2015
Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Groupe des Brasseries du Maroc: Key Facts
Operational Indicators
Summary 4 Groupe des Brasseries du Maroc: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Groupe des Brasseries du Maroc: Competitive Position 2015
Les Celliers De Meknes in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 6 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 7 Les Celliers de Meknes: Competitive Position 2015
Executive Summary
Alcoholic Drinks Records A Weaker Performance in 2015
Increasing Health Awareness Among Moroccans
Groupe Des Brasseries Du Maroc SA Continues To Dominate the Market
Independent Small Grocers Continue To Lead Sales of Alcoholic Drinks in 2015
Poor Performance Will Continue Over the Forecast Period
Key Trends and Developments
Government Rejection of Proposal To Increase Taxation on Alcoholic Drinks
Key New Product Launches
Summary 8 Key New Product Developments 2015
Market Background
Legislation
Taxation and Duty Levies
Table 37 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 38 Typical Wholesaler and Retailer Mark-ups by Sector 2015
Table 39 Selling Margin of a Typical Beer Brand 2015 (incl Wholesaler)
Table 40 Selling Margin of a Typical Beer Brand 2015 (excl Wholesaler)
Table 41 Selling Margin of a Typical Wine Brand 2015 (incl Wholesaler)
Table 42 Selling Margin of a Typical Wine Brand 2015 (excl Wholesaler)
Table 43 Selling Margin of a Typical Spirits Brand 2015 (incl Wholesaler)
Table 44 Selling Margin of a Typical Spirits Brand 2015 (excl Wholesaler)
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 47 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 54 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 55 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 56 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Sources
Summary 9 Research Sources












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