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Global Hearing Aid Market Report: 2015 Edition

  • November 2015
  • -
  • Koncept Analytics
  • -
  • 64 pages

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Hearing aid is a small electronic device that is placed around or inside the ear for amplification and modification of sound in order to enhance the hearing and speech comprehension of people. It is considered one of the most popular treatments of hearing loss. Hearing aid styles are classified into four types: Behind-the-Ear (BTE), In-the-Ear (ITE), In-the-Canal (ITC) and Completely-in-the-Canal (CIC), and Invisible-in-Canal (IIC).

As per the global hearing aid market report, the hearing healthcare market in the world is mainly divided into three segments: Hearing Aids, Hearing Implants and Hearing Diagnostics. The global wholesale hearing aid market volume reported faster growth when compared to historical growth trend, primarily driven by favorable reimbursement changes in Germany with the effect from November, 2013. The US is the largest hearing aid market, still having plenty of scope for volume growth like other countries, Germany, the UK, Japan, and Australia among others. The hearing implants are segmented into three categories: cochlear implants, direct acoustical cochlear stimulation implants and bone-anchored hearing implants.

The key factors which are anticipated to drive market growth include promising demographic development, increasing global GDP, increasing global healthcare expenditure among others. Some of the noteworthy industry trends include RIC/RITE showing remarkable growth, distribution strategies as a means of competition and leading players entering into related business segments. However, the industry remains threatened by certain challenges which include potential threat from new entrants, pricing pressure and changed market dynamics in the US among others.

The report provides a comprehensive study of global hearing aid market and its segments in addition with major regional markets. The competition in the global hearing aid market is highly intense among very few large players like Sonova Holding AG, GN ReSound and William Demant. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

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