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Mobile Payment is gaining momentum for a mass scale adoption
Mobile Payment market is entering into a rapid growth stage. Across the world, customers are embracing the technology as operators move from trials and testing phase towards commercial deployments. There has been a steady increase in the number of transactions for payment of digital and physical goods via mobiles. Our research suggests that global m-payment volumes are expected to reach $556 billion by 2016. This report quantifies mobile payments market, analyses the operator business models, key market players and their strategies.
A Range of Factors is Fuelling the Growth of the Mobile-Payments Market
Visiongain believes that the number of mobile payment customers will rise from 140 million in 2011 to 750 million by 2016. This new visiongain report examines the mobile payment landscape and establishes the best business model that operators should embrace in order to successfully monetise this technology. We present a succinct view of the mobile payment ecosystem and offer recommendations to financial institutions, banks, merchants and credit card companies to maximise their gains in this promising market.
What is Unique about this Report?
Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. Visiongain analyses the global m- payments market growth and provides a detailed analysis and forecasts through to 2016.
Who needs to read this report?
• Handset Manufacturers
As the penetration of smart phones increases, new opportunities exist for handset manufactures to monetise in the mobile payments market. Apple and Google are ensuring that they gain the early movers advantage with innovative mobile payment strategies. NFC enabled phones are also on the rise, further fuelling the market.
• Mobile Network Operators (MNOs)
Mobile operators are the main stakeholders in the m- payment ecosystem. How their collaboration with banks can result in a mass scale adoption of m- payments is discussed in this report. Also discussed are various operator strategies, revenues, case studies and forecasts.
• Mobile Service Providers / Merchants
We show the impact of m- payments on merchant revenues and implementation costs.
Financial Institutions / Banks / Credit Card Companies
As customers adopt mobile payments, future of debit and credit card payments will change. Banks and financial institutions are keen on leveraging the trust of consumers and entering the mobile payments market. This report shows how banks can benefit from m- payments through case studies and business model analysis.
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