Mobile Social Networking 2011-2016

  • August 2011
  • -
  • Visiongain

Analysing the Future Growth of the Global MSN Market

Visiongain’s latest management report Mobile Social Networking 2011-2016 examines the rapidly growing market of social networking on mobile devices. This brand new report provides growth forecasts, market sizing and analysis of the latest developments in this sector. The report dissects all the major geographical markets, in terms of revenue generation and user groups. These are in turn broken down by means of monetisation and demographics.
Visiongain believes that this high growth sectors is due to undergo significant changes over the forecast period with the major adjustments in the ICT industry. Readers will be able to fully anticipate these fluctuations and position their business models accordingly, be they in a new media startup, handset vendor, software vendor or mobile network service provider.
The ICT Industry’s Largest OTT Mass Market

Visiongain research has shown that the Mobile Social networking user base in 2011 numbers around 1.1 billion globally; this is set to grow at a CAGR rate of 11.8% over the next five years to over 1.9 billion users. This huge market has many dynamics of monetization, user habits, fierce competition and localized trends dictating its development. Mobile Social Networking 2011-2016 provides a detailed breakdown of all of the facets of the sector, through to 2016.

What is Unique about this Report?

Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. With many evolutionary changes taking place in the ICT industry the MSN market is also dependent on many of the high tech markets that visiongain constantly monitor.
 
Visiongain is a trading partner with the US Federal Government
CCR Ref number: KD4R6
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Table Of Contents

Table of Contents

Executive Summary
E.1 Social Networking Permeates the Mobile Category
E.2 The Growth of the Global Mobile Social Network Market
E.3 The ICT Industry’s Largest OTT Mass Market
E.4 Enabling Monetisation Opportunities for Developers and Content Providers
E.5 Overcoming Barriers for Established Mobile Players
1. Introduction
1.1 The Unprecedented Success of Mobile Social Networking
1.2 The Aim of this Report
1.3 The Scope of this Report
1.4 Key Partners
1.5 Key Questions Answered by this Report
1.6 The History of Mobile Social Networking
2. The Importance of Mobility in Social Networking
2.1 Key Drivers for Mobility in Social Networking
2.2 Key Barriers for Mobility in Social Networking
2.3 Smartphones: The Ultimate Social Networking Platform
2.4 The Effect of Fixed/Mobile Convergence on Social Media
2.5 Mobile Social Networking Penetration
2.5.1 Mobile Social Networking by Age
2.6 Key Players in Mobile Social Networking
2.6.1 Twitter
2.6.1.1 Twitter’s Advertising Revenue Growth
2.6.1.2 Forecast of Twitters Continued Advertising Revenue Growth
2.6.2 Facebook
2.6.2.1 Facebook Statistics
2.6.2.2 Defining the Average Facebook User
2.6.3 Foursquare
2.6.4 eBuddy
2.6.5 Digg
2.6.6 LinkedIn
2.6.8 MXit
2.6.8.1 MXit’s Success in South Africa
2.6.9 Orkut
2.6.10 iTunes Ping
2.6.11 Instagram
2.6.12 MySpace
2.6.12.1 MySpace Music
2.6.12.2 Possible Acquisition of MySpace
2.6.12.3 MySpace Mobile
2.6.13 Brightkite
2.6.13.1 Brightkite as a Tool for Business
2.6.14 Gowalla
2.6.15 Bebo
2.6.16 Itsmy
2.6.17 Meffy’s Solutions for the Low Cost Handset Market
2.6.18 Google +
2.6.19 Shopkick
2.7 Comparison of Analysis for Key Mobile Social Networking Players
2.8 Successful Mobile Social Networking in the Enterprise
2.8.1 Security Risks of Social Networks for Enterprises
2.9 Local Search Booms in 2011
3. Monetising Mobile Social Netowrking
3.1 Opportunities for Mobile Device Vendors
3.2 Opportunities for Mobile Service Providers
3.2.1 Mobile Social Networking Strategies could be an Answer
3.2.2 How are MNOs using Mobile Social Networking to Their Advantage?
3.3 Opportunities for Mobile Application Developers
3.4 Freemium Mobile App Models in Mobile Social Networking
3.5 Monetising Social Media through Direct Response Marketing
3.6 Game Play in Mobile Social Networking
3.6.1 Scoreloop and CSL
3.6.2 Mobage and Android
3.7 Trends in 2011- Monetisation Techniques
3.7.1 Using Social Networks for Business Promotion
3.7.2 Monetising Social Gaming
3.7.3 Tapjoy
3.7.4 The True Size of Mobile Social Gaming
3.8 Paid Apps on the Rise
3.9 Social Media and Mobile Business
3.10 The Popularisation of Web 2.0 in Mobile Social Networking
3.11 Advertising Revenues in Mobile Social Networking
3.12 Facebook, Google+ and the App-Based Mobile Social Networking Solution
3.12.1 The Importance of Developers to App-Based Mobile Social Networking
4. World Markets by Geographic Region
4.1 Global Overview of the Mobile Social Networking Market
4.2 US and Canada Mobile Social Networking Market
4.2.1 Half of US Smartphone Users Access Social Networks Daily
4.3 Asia Pacific Mobile Social Networking Market 
4.3.1 Japan
4.3.2 South Korea’s Cyworld
4.4 European Mobile Social Networking Market
4.4.1 Operators Must Leverage Mobile Social Networks in Europe
4.4.2 Mobile Social Networking Usage Up 80% in the UK in 2011
4.5 Latin America Mobile Social Networking Market
4.5.1 Telefonica’s Partnership with the Myriad Group
4.5.2 Mobile Operators in Latin America Concerned by Mobile Social Networking
4.6 Middle East and Africa Mobile Social Networking Market
4.7 BRIC Countries
4.7.1 Brazil
4.7.1.1 Demographic Profile of Brazilian Visitors to Facebook, Orkut and Twitter
4.7.2 Russia
4.7.2.1 Live Journal’

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