Mobile Social Networking 2011-2016

• Publication date: August 2011

Analysing the Future Growth of the Global MSN Market Visiongain’s latest management report Mobile Social Networking 2011-2016 examines the rapidly growing market of social networking on mobile devices. This brand new report provides growth forecasts, market sizing and analysis of the latest developments in this sector. The report dissects all the major geographical markets, in terms of revenue generation and user groups. These are...

Analysing the Future Growth of the Global MSN Market

Visiongain’s latest management report Mobile Social Networking 2011-2016 examines the rapidly growing market of social networking on mobile devices. This brand new report provides growth forecasts, market sizing and analysis of the latest developments in this sector. The report dissects all the major geographical markets, in terms of revenue generation and user groups. These are in turn broken down by means of monetisation and demographics.
Visiongain believes that this high growth sectors is due to undergo significant changes over the forecast period with the major adjustments in the ICT industry. Readers will be able to fully anticipate these fluctuations and position their business models accordingly, be they in a new media startup, handset vendor, software vendor or mobile network service provider.
The ICT Industry’s Largest OTT Mass Market

Visiongain research has shown that the Mobile Social networking user base in 2011 numbers around 1.1 billion globally; this is set to grow at a CAGR rate of 11.8% over the next five years to over 1.9 billion users. This huge market has many dynamics of monetization, user habits, fierce competition and localized trends dictating its development. Mobile Social Networking 2011-2016 provides a detailed breakdown of all of the facets of the sector, through to 2016.

What is Unique about this Report?

Visiongain research presents independent, unbiased analysis in detail and presented in easily digestible terms. Through key industry contacts, our primary and secondary research provides you with the very latest, accurate market data available. With many evolutionary changes taking place in the ICT industry the MSN market is also dependent on many of the high tech markets that visiongain constantly monitor.
 
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Global Wireless Technology Industry

Table of Contents

Executive Summary
E.1 Social Networking Permeates the Mobile Category
E.2 The Growth of the Global Mobile Social Network Market
E.3 The ICT Industry’s Largest OTT Mass Market
E.4 Enabling Monetisation Opportunities for Developers and Content Providers
E.5 Overcoming Barriers for Established Mobile Players
1. Introduction
1.1 The Unprecedented Success of Mobile Social Networking
1.2 The Aim of this Report
1.3 The Scope of this Report
1.4 Key Partners
1.5 Key Questions Answered by this Report
1.6 The History of Mobile Social Networking
2. The Importance of Mobility in Social Networking
2.1 Key Drivers for Mobility in Social Networking
2.2 Key Barriers for Mobility in Social Networking
2.3 Smartphones: The Ultimate Social Networking Platform
2.4 The Effect of Fixed/Mobile Convergence on Social Media
2.5 Mobile Social Networking Penetration
2.5.1 Mobile Social Networking by Age
2.6 Key Players in Mobile Social Networking
2.6.1 Twitter
2.6.1.1 Twitter’s Advertising Revenue Growth
2.6.1.2 Forecast of Twitters Continued Advertising Revenue Growth
2.6.2 Facebook
2.6.2.1 Facebook Statistics
2.6.2.2 Defining the Average Facebook User
2.6.3 Foursquare
2.6.4 eBuddy
2.6.5 Digg
2.6.6 LinkedIn
2.6.8 MXit
2.6.8.1 MXit’s Success in South Africa
2.6.9 Orkut
2.6.10 iTunes Ping
2.6.11 Instagram
2.6.12 MySpace
2.6.12.1 MySpace Music
2.6.12.2 Possible Acquisition of MySpace
2.6.12.3 MySpace Mobile
2.6.13 Brightkite
2.6.13.1 Brightkite as a Tool for Business
2.6.14 Gowalla
2.6.15 Bebo
2.6.16 Itsmy
2.6.17 Meffy’s Solutions for the Low Cost Handset Market
2.6.18 Google +
2.6.19 Shopkick
2.7 Comparison of Analysis for Key Mobile Social Networking Players
2.8 Successful Mobile Social Networking in the Enterprise
2.8.1 Security Risks of Social Networks for Enterprises
2.9 Local Search Booms in 2011
3. Monetising Mobile Social Netowrking
3.1 Opportunities for Mobile Device Vendors
3.2 Opportunities for Mobile Service Providers
3.2.1 Mobile Social Networking Strategies could be an Answer
3.2.2 How are MNOs using Mobile Social Networking to Their Advantage?
3.3 Opportunities for Mobile Application Developers
3.4 Freemium Mobile App Models in Mobile Social Networking
3.5 Monetising Social Media through Direct Response Marketing
3.6 Game Play in Mobile Social Networking
3.6.1 Scoreloop & CSL
3.6.2 Mobage & Android
3.7 Trends in 2011- Monetisation Techniques
3.7.1 Using Social Networks for Business Promotion
3.7.2 Monetising Social Gaming
3.7.3 Tapjoy
3.7.4 The True Size of Mobile Social Gaming
3.8 Paid Apps on the Rise
3.9 Social Media and Mobile Business
3.10 The Popularisation of Web 2.0 in Mobile Social Networking
3.11 Advertising Revenues in Mobile Social Networking
3.12 Facebook, Google+ and the App-Based Mobile Social Networking Solution
3.12.1 The Importance of Developers to App-Based Mobile Social Networking
4. World Markets by Geographic Region
4.1 Global Overview of the Mobile Social Networking Market
4.2 US and Canada Mobile Social Networking Market
4.2.1 Half of US Smartphone Users Access Social Networks Daily
4.3 Asia Pacific Mobile Social Networking Market 
4.3.1 Japan
4.3.2 South Korea’s Cyworld
4.4 European Mobile Social Networking Market
4.4.1 Operators Must Leverage Mobile Social Networks in Europe
4.4.2 Mobile Social Networking Usage Up 80% in the UK in 2011
4.5 Latin America Mobile Social Networking Market
4.5.1 Telefonica’s Partnership with the Myriad Group
4.5.2 Mobile Operators in Latin America Concerned by Mobile Social Networking
4.6 Middle East and Africa Mobile Social Networking Market
4.7 BRIC Countries
4.7.1 Brazil
4.7.1.1 Demographic Profile of Brazilian Visitors to Facebook, Orkut and Twitter
4.7.2 Russia
4.7.2.1 Live Journal’s Pioneering Community
4.7.3 India
4.7.3.1 hi5
4.7.3.2 RockeTalk is the Top Mobile Social Network in India
4.7.4 China
4.7.4.1 Facebook Mobile Internet Alliance with Baidu in China
4.7.4.2 China’s Top 4 Mobile Social Networks
5. Market Forecasts for Social Mobile Networking
5.1 Global Market Forecast
5.1.1 Global Market User Base Forecast
5.1.2 Global Market Revenue Forecast
5.2 Mobile Device Vendors Market Potential 
5.3 Mobile Service Providers Market Potential 
5.4 Mobile Application Developers Market Potential 
5.5 Mobile Social Networking Penetration
5.5.1 Mobile Social Networking Penetration by Age 2011-2016
5.6 Mobile Social Networking’s Popularity Compared to other Mobile Categories
5.7 Harnessing the Power of the Cloud for Mobile Social Networking Apps
6. Conclusion
6.1 SWOT Analysis
6.2 Mobile Social Networking: A Profitable & Growing Market
6.3 Attracting Revenue & Increasing the User Base
6.4 Recommendations
6.4.1 For Vendors & OEMS
6.4.2 For OTT Providers
6.4.3 For Mobile Network Operators
6.4.4 For Advertisers
6.5 Key Findings of the Report
Appendix A
About visiongain
Appendix B
Visiongain Report Evaluation Form

List of Tables, Charts and Figures in this Report

Chart 1.1 – The Growth of Mobile Social Networking User Numbers 2005-2011
Table 1.2 – The Growth of Mobile Social Networking Compared to Other MobileSegments Q1-Q2 2011
Chart 1.3 – The Growth of Mobile Social Networking Compared to Other MobileSegments Q1-Q2 2011
Chart 1.4 – The Continued Growth of Mobile Social Networking User Numbers 2011-2016
Table 1.5 – The History of Mobile Social Networking
Table 2.1 – Key Drivers for Mobility in Social Networking
Table 2.2 – Key Barriers for Mobility in Social Networking
Table 2.3 – Smartphone Penetration Forecast in the US 2011-2016 (% of Population)
Chart 2.4 – Smartphone Penetration Forecast Worldwide 2011-2016 (% of Population)
Chart 2.5 – Mobile Social Networking by Age 2011
Chart 2.6 – Top Ten Methods of Sharing on the Mobile Web in Q2 2011
Table 2.7 – Visiongain Summary Analysis of Twitter’s Mobile Social Networking Offering
Chart 2.8 – Visiongain Summary Analysis of Twitter’s Mobile Social Networking Offering
Chart 2.9 – Twitter’s Advertising Revenue Growth Forecast 2011-2016
Table 2.10 – Visiongain Summary Analysis of Facebook’s Mobile Social Networking Offering
Chart 2.11 – Visiongain Summary Analysis of Facebook’s Mobile Social Networking Offering
Chart 2.12 – Facebook Users by Gender Q2 2011
Chart 2.13 – Facebook Users by Age Q2 2011
Chart 2.14 – Male Facebook Users by Age Q2 2011
Chart 2.15 – Female Facebook Users by Age Q2 2011
Fig 2.16 – Global Facebook User Distribution 2011
Chart 2.17 – Foursquare User Growth Mar 2009 – Jul 2011
Table 2.18 – Visiongain Summary Analysis of Foursquare’s Mobile Social Networking Offering
Chart 2.19 – Visiongain Summary Analysis of Foursquare’s Mobile Social Networking Offering
Table 2.20 – Visiongain Summary Analysis of eBuddy’s Mobile Social Networking Offering
Chart 2.21 – Visiongain Summary Analysis of eBuddy’s Mobile Social Networking Offering
Table 2.22 – Visiongain Summary Analysis of Digg’s Mobile Social Networking Offering
Chart 2.23 – Visiongain Summary Analysis of Digg’s Mobile Social Networking Offering
Table 2.24 – Visiongain Summary Analysis of LinkedIn’s Mobile Social Networking Offering
Chart 2.25 – Visiongain Summary Analysis of LinkedIn’s Mobile Social Networking Offering
Table 2.26 – Visiongain Summary Analysis of MXit’s Mobile Social Networking Offering
Chart 2.27 – Visiongain Summary Analysis of MXit’s Mobile Social Networking Offering
Table 2.28 – Visiongain Summary Analysis of Orkut’s Mobile Social Networking Offering
Chart 2.29 – Visiongain Summary Analysis of Orkut’s Mobile Social Networking Offering
Table 2.30 – Visiongain Summary Analysis of Twitter’s Instagram Offering
Chart 2.31 – Visiongain Summary Analysis of Twitter’s Mobile Social Networking Offering
Table 2.32 – Visiongain Summary Analysis of MySpace’s Mobile Social Networking Offering
Chart 2.33 – Visiongain Summary Analysis of MySpace’s Mobile Social Networking
Fig 2.34 – Brightkite Check In Screen
Table 2.35 – Visiongain Summary Analysis of Brightkite’s Mobile Social Networking Offering
Chart 2.36 – Visiongain Summary Analysis of Brightkite’s Mobile Social Networking Offering
Table 2.37 – Visiongain Summary Analysis of Bebo’s Mobile Social Networking Offering
Chart 2.38 – Visiongain Summary Analysis of Bebo’s Mobile Social Networking Offering
Table 2.39 – Visiongain Summary Analysis of itsmy’s Mobile Social Networking Offering
Chart 2.40 – Visiongain Summary Analysis of itsmy’s Mobile Social Networking Offering
Table 2.41 – Google+ Features 2011
Table 2.42 – Visiongain Summary Analysis of Google+’s Mobile Social Networking Offering
Chart 2.43 – Visiongain Summary Analysis of Google’s Mobile Social Networking Offering
Fig 2.44 – Shopkick’s In-Store Hardware Set-up
Table 2.45 – Visiongain Analysis Comparison of Top 12 Mobile Social Networking Key Players 2011
Table 2.46 – Recommendations for a Successful Enterprise Social Networking Solution
Table 2.47 – How Users Access Local Content Search in 2011
Chart 3.1 – Premium vs Freemium Games Apps Revenues Q1 2011 – Q3 2011
Fig 3.2 eShare Automotive Direct Response Engine
Fig 3.3 Top Apps and Developers on Facebook – August 2011
Chart 3.4 – Paid vs. Free Apps for the Top Eight App Stores
Chart 3.5– Advertising Revenue vs. In-App Purchases Revenue Sep 2009 – Mar 2011
Chart 3.6 – Advertising Revenue vs. In-App Purchases Revenue 2011 – 2016
Fig 3.7 – TagWhat Screens
Table 4.1 – Global Mobile Social Networking Market Breakdown by Geographical Region 2011
Chart 4.2 – Global Mobile Social Networking Market Breakdown by Geographical Region 2011
Table 4.3 – Smartphone Penetration Forecast in the US 2011-2016 (% of Population)
Chart 4.4 – US Smartphone Users Accessing Social Networks via Smartphones Q3 2011
Chart 4.5 – US Smartphone User Numbers Forecast 2010-2016
Chart 4.6 – US Users Accessing Social Networks via Smartphone Forecast 2010-2016
Chart 4.7 – Leading Japanese Mobile Social Networking Sites for Q2 2011
Chart 4.8 – UK Mobile social networking Growth 2010 – 2011
Chart 4.9 – UK Mobile Social Networking Growth Forecast 2011-2016
Table 4.10 – Top Mobile Social Networking Sites in Brazil by Unique Visitors Q2 2011
Chart 4.11 – Top Mobile Social Networking Sites in Brazil by Unique Visitors Q2 2011
Table 4.12 – Demographic Profile of Brazilian mobile social networking Visitors of Orkut, Facebook
Fig 4.13 – hi5’s Main Geographical Areas of Usage 2011
Chart 4.14 – Social Networking Apps Reach in India Jan 2010 – Jun 2011
Chart 4.15 – China’s Top Four Mobile Social Networking Sites 2011
Table 5.1 – Global Mobile Social Networking Market User Base Forecast
Table 5.2 – Global Mobile Social Networking Market Revenue Forecast
Chart 5.3 – Advertising Spend on In-app Adverts 2010-2016
Table 5.4 – Mobile Social Networking Penetration by Age Group Forecast 2011-2016 (Worldwide, % of demographic)
Chart 5.5 – Top Mobile Activities in the US, EU5 and Japan by % Share of Total (3 month average ending Dec-2010)
Table 6.1 – SWOT Analysis of the Mobile Social Networking Ecosystem

Companies Listed
6waves Lolapps
21 Ques6waves Lolapps
21 Questions
51.com
AIS
AOL
Apple
AT&T
Axiata
Baidu
Bebo
BlackBerry
Brightkite
BuddyWise
Capcom
Check Point Software Technologies
China Unicom
Color
CrowdStar
Celcom
CSL
Cyworld
Delicious
DeNa
Digg
Digital Chocolate
eBuddy
eShare
Electronic Arts
Facebook
ForgetMeNot Africa
Formspring
Foursquare
FriskyLabs
Glu Mobile
Google
Gowalla
Gree
hi5
HTC
Instagram
Itsmy
Kaiju
Kaixin001
Kik
Kolony
KrassGames
LinkedIn
Live
LiveJournal
LongJump
Meebo
MediaFire
MegaUpload
Mensing
Microsoft
Mixi Mobile
MocoSpace
MTS Russia
Multiply
MySpace
MXit
Netflix
Ngmoco
Ning
Nintendo
Nokia
Offerpal
Orkut
Palm
Palo Alto Networks
PayPal
Pengyou
Playdom
Playfish
Playforge
Qeep
QZone
RapidShare
RenRen
RockeTalk
RootMusic
Rovio
Salesforce
Scoreloop
Sequoia
Shopkick
Sina Weibo
Six Apart
SK Communications
Social Point
Softgames
Sonico
Sony
Storm 8
SUP
SuperRewards
TagWhat
Tapjoy
Telefónica
Tencent
TinyCo
TNS Mobile Life
TrialPal
Tumblr
Twitter
Vostu
WhatsApp
Wooga
XL
Xumii
Yahoo
Yammer
YouTube
Zoosk
ZTE
Zyngations
51.com
AIS
AOL
Apple
AT&T
Axiata
Baidu
Bebo
BlackBerry
Brightkite
BuddyWise
Capcom
Check Point Software Technologies
China Unicom
Color
CrowdStar
Celcom
CSL
Cyworld
Delicious
DeNa
Digg
Digital Chocolate
eBuddy
eShare
Electronic Arts
Facebook
ForgetMeNot Africa
Formspring
Foursquare
FriskyLabs
Glu Mobile
Google
Gowalla
Gree
hi5
HTC
Instagram
Itsmy
Kaiju
Kaixin001
Kik
Kolony
KrassGames
LinkedIn
Live
LiveJournal
LongJump
Meebo
MediaFire
MegaUpload
Mensing
Microsoft
Mixi Mobile
MocoSpace
MTS Russia
Multiply
MySpace
MXit
Netflix
Ngmoco
Ning
Nintendo
Nokia
Offerpal
Orkut
Palm
Palo Alto Networks
PayPal
Pengyou
Playdom
Playfish
Playforge
Qeep
QZone
RapidShare
RenRen
RockeTalk
RootMusic
Rovio
Salesforce
Scoreloop
Sequoia
Shopkick
Sina Weibo
Six Apart
SK Communications
Social Point
Softgames
Sonico
Sony
Storm 8
SUP
SuperRewards
TagWhat
Tapjoy
Telefónica
Tencent
TinyCo
TNS Mobile Life
TrialPal
Tumblr
Twitter
Vostu
WhatsApp
Wooga
XL
Xumii
Yahoo
Yammer
YouTube
Zoosk
ZTE
Zynga

Wireless Technology in World

Bermuda Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 1990 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research

• Industries : Mobile Telephony, Wireless Technology
• Countries : World

Iran Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 2002 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), operators, BMI

• Industries : Mobile Telephony, Wireless Technology
• Countries : Iran, World

Laos Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union (ITU)), BMI research, Operators

• Industries : Mobile Telephony, Wireless Technology
• Countries : Laos, World

Peru Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: Osiptel, Operators, World Bank (International Telecommunications Union - ITU), BMI research

• Industries : Mobile Telephony, Wireless Technology
• Countries : Peru, World

Saint Vincent Number Of Cellular Mobile Phone Subscribers (`000)

• $ 250
• Industry data
• February 2013

Yearly, From 1992 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research

• Industries : Mobile Telephony, Wireless Technology
• Countries : World