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China Chain Catering Industry Report, 2013-2016

  • December 2013
  • -
  • Research In China
  • -
  • 112 pages

Against unfavorable factors such as slowdown in growth rates for domestic and overseas economies, in-depth implementation of a series of regulations like “Eight Requirements” and “Six Bans” issued by the Central Government, H7N9’s bird flu as well as ever-growing food safety issue, China catering industry encountered grave pressure, with the revenue in 2012 increasing by 13.6% year-on-year to RMB2.3448 trillion, touching the bottom in industrial growth rate since 1991. Likewise, the revenue of chain catering enterprises above designated size posted RMB128.3 billion, up 14.6% year-on-year.

Since 2013, Chinese catering firms have witnessed a contraction in terms of profit cut. From January to November, the revenue in the industry grew only by 9.0% year-on-year to RMB2.2913 trillion.

Under the influence of opposing extravagance and waste launched by the central government, a great many of catering enterprises saw great loss since many officials were no longer allowed to have lavish public banquets, which contributes in a large part to the drop in revenue of the high-end catering sector. Furthermore, the net income of major listed industrial players witnessed a drop in the main. A case in point was Xiangeqing, which posted a year-on-year drop of 375.4% when it comes to the net income in the first three quarters of 2013.

A series of adverse situations such as ever-growing operation cost, declining profit and massive change in demand forces industrial players to seek for breakthroughs by means of transformation. For example, they glue their eye on family feast, gathering, wedding banquet and other popular markets. Besides, they present low-priced dishes and drinks to attract consumers.

Take Xiangeqing as an example, it took over 90% stake of Shanghai Qiding Food Development Co., Ltd. in April 2012, and embarked on “students’ meal” field; in July, it purchased 100% stake of LongDeHua Restaurant Management to made inroads into group meal catering service market; in August, it merged 90% stake of Beijing WeiZhiDu Catering Management to set foot in fast food business.

In June, 2012, Xiao Nan Guo Restaurants Holdings Limited (XNG) unveiled the third mid-range oriented brand- Dining Room; in Oct.2012, QUANJUDE joined the rank to invest in a group meal enterprise “Beijing Quanjude Mayerton Restaurant Management Co., Ltd; in May 2013, Tang Palace (China) Holdings Limited opened PappaRich, the first of its kind in Shanghai.

Table Of Contents

China Chain Catering Industry Report, 2013-2016
Preface
1. Overview of China Chain Catering Industry
1.1 Definition
1.2 Classification

2. Development Environment of China Chain Catering Industry
2.1 Policy Environment
2.2 Economic Environment
2.3 Social Environment

3. China Catering Industry Development
3.1 Industry Revenue
3.2 Industry Structure
3.3 Development Features
3.4 Operation Analysis of Top 100 Enterprises

4. China Chain Catering Industry Development
4.1 Operation Data for Whole Industry
4.2 Operation Data for Industry Segments
4.2.1 Dinner
4.2.2 Fast Food
4.2.3 Beverage and Cold Drink
4.3 Enterprises' Profitability
4.4 Enterprises Analysis in Industry Segments
4.4.1 Western Fast Food
4.4.2 Chinese Fast Food
4.4.3 Hot Pot
4.4.4 Chinese Dinner

5. Key Enterprises in Chain Chinese Food Industry
5.1 Quanjude
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Number of Restaurants
5.1.6 Clients
5.1.7 Projects
5.1.8 Competitiveness
5.1.9 Strategy
5.1.10 Performance Forecast
5.2 Xiangeqing
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Number of Restaurants
5.2.6 Suppliers
5.2.7 Acquisition
5.2.8 Performance Forecast
5.2 Maoge Food
5.3 Ajisen China
5.3.1 Profile
5.3.2 Operation
5.3.3 Number of Restaurants
5.4 ZKungfu
5.5 Mr. Lee
5.5.1 Profile
5.5.2 Number of Restaurants
5.6 Xiao Nan Guo
5.6.1 Profile
5.6.2 Development Course
5.6.3 Operation
5.6.4 Number of Restaurants
5.6.5 Competiveness and Strategy
5.7 Huangjihuang
5.8 Da Niang Dumpling
5.9 Beijing Yoshinoya
5.10 Country Style Cooking (CSC)
5.10.1 Profile
5.10.2 Operation
5.10.3 Number of Restaurants
5.10.4 Strategy
5.11 Yonghe King
5.11.1 Profile
5.11.2 Number of Restaurants
5.12 Tang Palace (China)
5.12.1 Profile
5.12.2 Operation
5.12.3 Number of Restaurants
5.12.4 Performance Forecast

6. Key Enterprises in Chain Hot Pot Industry
6.1 Little Lamb
6.1.1 Profile
6.1.2 Number of Restaurants
6.1.3 Development Plan
6.2 Hai Di Lao Hot Pot
6.2.1 Profile
6.2.2 Development Course
6.2.3 Operation
6.3 Liuyishou Hot Pot
6.4 Dezhuang Industrial
6.4.1 Profile
6.4.2 Number of Restaurants
6.5 Grassland Pastoral Catering
6.6 Donglaishun
6.7 Qinma
6.8 Xiabu Xiabu
6.9 Chongqing Joy Cygnet Dining

7. Key Enterprises in Chain Western Food Industry
7.1 YUM! Restaurants (China)
7.1.1 Profile
7.1.2 Development Course
7.1.3 Operation
7.1.4 Number of Restaurants
7.1.5 Brands Operation
7.1.6 Development Plan
7.2 Mcdonald's
7.2.1 Profile
7.2.2 Operation
7.2.3 Number of Restaurants
7.3 Dicos
7.3.1 Profile
7.3.2 Number of Restaurants
7.3.3 Development Goal
7.4 C. Straits Cafe
7.5 Dio Coffee
7.6 JOYCALLER

8. Market Review and Forecast of China Chain Catering Industry
8.1 Market Review
8.2 Development Forecast
8.2.1 Favorable Factors
8.2.2 Development Trends
8.2.3 Revenue Forecast of Catering Industry
8.2.4 Forecast of Revenue and Number of Restaurants of Chain Catering Industry


Companies Mentioned

Classification of Catering Industry in China
Major Chain Ways of Catering
Policies and Regulations on China Chain Catering Industry, 2012-2013
YoY Change of GDP in China, 2005-2013
Per Capita Consumer Spending and Spending on Eating out in Urban Households in China, 1995-2012
Urbanization in China, 1949-2012
Catering Revenue in China, 2002-2013
Revenue and YoY Change of Catering Enterprises above Designated Size, 2011-2013
YoY Change of Catering Industry Revenue and Total Volume of Retail Sales, 2003-2013
Number Structure of Catering Enterprises in China, 2012
Number Structure of Catering Employees in China, 2012
Revenue Structure of Catering Enterprises in China, 2012
Revenue and YoY Change of Catering Enterprises above Designated Size (by Provinces/Cities) in China, 2012
Volume Structure of E-commerce Transaction of Catering Enterprises, 2012 (by Industry Segments), 2012
TOP 20 Catering Enterprises in China, 2012
Revenue and YoY Change of Chain Catering Enterprises above Designated Size in China, 2009-2013
Number of Restaurants of Chain Catering Enterprises above Designated Size in China, 2003-2013
Revenue Structure of Chain Catering Enterprises above Designated Size in China, 2012
Revenue and YoY Change of Chain Dinner Enterprises above Designated Size in China, 2003-2012
Number of Restaurants of Chain Dinner Enterprises above Designated Size in China, 2003-2013
Revenue and YoY Change of Chain Fast Food Enterprises above Designated Size in China, 2003-2012
Number of Restaurants of Chain Fast Food Enterprises above Designated Size in China, 2003-2012
Revenue and YoY Change of Chain Beverage and Cold Drink Enterprises above Designated Size in China, 2005-2012
Number of Restaurants of Chain Beverage and Cold Drink Enterprises above Designated Size in China, 2005-2012
YoY Change of Revenue and Net Income of Major Listed Companies in China Chain Catering Industry, 2013
Revenue and Net Income of Major Listed Companies in China Chain Catering Industry, 2013
Number of Restaurants of Western Fast Food Brands in China (as of Sep 2013)
Number of Restaurants of KFC and McD in China, 2001-2013
Number of Restaurants of KFC and McD in China (by Cities), 2013
Number of Restaurants of Chinese Fast Food Brands in China
Number of Restaurants of Fast Food Brands in Chongqing and Sichuan (as of Sep 2013)
Number of Restaurants of Hot Pot Enterprises in China, 2012
Dinner Enterprises' Expansion Cases in Public Catering Field in China, 2012-2013
Number of Restaurants of Dinner Enterprises in China
Revenue and Net Income of Quanjude, 2009-2013
Revenue Structure of Quanjude (by Segments), 2009-2013
Revenue Breakdown of Quanjude (by Regions), 2013H1
Gross Margin of Catering Business of Quanjude, 2009-2013
Number of Restaurants of Quanjude (by Types), 2009-2013
Quanjude's Revenue from Top 5 Clients and % of Total Revenue, 2013H1
Quanjude's Projects
Quanjude's Equity Change before and after Non-public Offering
Revenue and Net Income of Quanjude, 2013E-2016E
Four Divisions of Xiangeqing
Equity Structure of Xiangeqing
Revenue and Net Income of Xiangeqing, 2009-2013
Revenue Breakdown of Xiangeqing (by Segments), 2009-2013
Revenue Structure of Xiangeqing (by Regions), 2011-2013
Revenue and YoY Change of Xiangeqing (by Regions), 2013H1
Gross Margin of Catering Business of Xiangeqing, 2009-2013
Gross Margin of Restaurants of Xiangeqing (by Regions), 2012-2013
Xiangeqing's Procurement from Top 5 Suppliers and % of Total Procurement, 2012
Acquisition Cases of Xiangeqing, 2012-2013
Revenue and Net Income of Xiangeqing, 2013E-2016E
Restaurants Distribution of Ajisen China, 2012
Four Production Bases of Ajisen China
Revenue and Net Income of Ajisen China, 2011-2013
Revenue Breakdown of Ajisen China (by Segments), 2011-2013
Gross Margin of Ajisen China, 2011-2013
Number of Restaurants of Ajisen China, 2011-2013
Number of Restaurants of Ajisen China (by Provinces/cities), 2012-2013
Number of Restaurants of Ajisen China by Regions), 2012-2013
Number of Restaurants of ZKungfu, 2008-2013
Development Course of Mr. Lee
Number of Restaurants of Mr. Lee in China (by Regions)
Restaurants Distribution of Xiao Nan Guo in China
Contrast among Three Brands of Xiao Nan Guo
Development Course of Xiao Nan Guo
Revenue and Net Income of Xiao Nan Guo, 2009-2013
Gross Margin of Xiao Nan Guo, 2009-2013
Number of Restaurants and Revenue of Xiao Nan Guo (by Brands), 2011-2013
Revenue and Net Income of Xiao Nan Guo, 2013E-2016E
Operating Indicators of Da Niang Dumpling, 1996-2012
Number of Restaurants of Da Niang Dumpling (by Regions) in China
Number of Restaurants of Beijing Yoshinoya (by Regions) in China
Chinese Fast Food Brands of CSC
Revenue and Net Profit of CSC, 2009-2013
Revenue Structure of CSC, 2009-2013 (by Restaurants Types)
Revenue Structure of CSC (by Regions), 2012-2013
Gross Margin of CSC, 2009-2013
Restaurants Distribution of CSC in China
Number of Restaurants of CSC in China, 2009-2013
Number of Restaurants of CSC (by Regions), 2009-2013
Restaurant Expansion Plan of CSC
Number of Restaurants of Yonghe King, 2008-2013
Number of Restaurants of Yonghe King (by Types), 2012-2013
Revenue and Net Income of Tang Palace (China), 2011-2013
Per Capita Consumption for Major Brands of Tang Palace (China), 2011-2013
Revenue Structure of Tang Palace (China) (by Brands), 2011-2013
Number of Restaurants of Tang Palace (China), 2013H1 (by Types)
Number of Restaurants of Tang Palace (China) (by Brands), 2011-2013
Restaurants Distribution of Tang Palace (China) (by Regions), 2013H1
Revenue and Net Income of Tang Palace (China), 2013E-2016E
Number of Restaurants of Little Lamb in China, 2006-2012
Revenue and YoY Change of Little Lamb, 2006-2010
Development Course of Hai Di Lao Hot Pot
Number of Restaurants of Hai Di Lao Hot Pot in China (by Regions)
Number of Restaurants of Liuyishou Hot Pot in China (by Regions)
Development Course of Dezhuang Industrial
Dezhuang Industrial's Subsidiaries
Number of Company-owned Restaurants of Dezhuang Industrial in China (by Regions)
Development Course of Grassland Pastoral Catering
Development Course of Qinma
Restaurants Distribution of Xiabu Xiabu
Number of Restaurants of Xiabu Xiabu in China (by Regions)
Restaurants Distribution of Chongqing Joy Cygnet Dining in China
Development Course of Chongqing Joy Cygnet Dining
Brands of YUM! Restaurants (China)
Business Distribution of YUM! Restaurants (China)
Development Course of Yum! Brands
Revenue and Net Income of Yum! Brands, 2010-2013
Revenue and Net Income of YUM! Restaurants (China), 2010-2013
Revenue Breakdown of YUM! Restaurants (China) (by Business Types), 2010-2013
Number of Restaurants of YUM! Restaurants (China) (by Brands), 2009-2013
Number of Restaurants of Yum! Brands and YUM! Restaurants (China), 2009-2013
Number of Restaurants of Yum! Brands (by Types), 2009-2013
Number of Restaurants of YUM! Restaurants (China) (by Types), 2009-2013
Restaurants Penetration of KFC, 2013
Restaurants Penetration of Pizza Hut Delivery, 2013
Number of Restaurants of Pizza Hut in China (as of June 2013)
Operation Data of KFC in China
New Restaurants Opening Plan of KFC
Operation Data of Pizza Hut in China
Brands Strategies of YUM! Restaurants (China)
New Restaurant Openings of YUM! Restaurants (China), 2013E-2014E
Operating Profit of YUM! Restaurants (China), 2007-2014E
Quick Facts of McDonald's
Revenue and Net Income of Mcdonald's, 2009-2013
Revenue Breakdown of McDonald's (by Ownership Types), 2009-2013
Revenue Structure of McDonald's (by Regions), 2009-2012
Number of Restaurants of Mcdonald's, 2010-2012
Number of Restaurants of Mcdonald's (by Ownership Types),2010-2012
Number of Restaurants of Mcdonald's in China, 2007-2013
Number of Restaurants of Dicos in China, 2000-2013
Restaurants Distribution of C. Straits Cafe in China
Major Brands of Dio Coffee
Development Course of Dio Coffee
YoY Change of Revenue of Catering Industry and Chain Catering Enterprises above Designated Size in China, 2004-2013
YoY Change of Revenue and Net Income of Major Listed Companies in China Chain Catering Industry, 2013
Dinner Enterprises' Expansion Cases in Public Catering Field in China, 2012-2013
Construction Plan for City Clusters in China
China Consuming Class in 2020
Catering Revenue in China, 2013E-2016E
Revenue for Enterprises above Designated Size in China Chain Catering Industry, 2013E-2016E
Number of Restaurants for Enterprises above Designated Size in China Chain Catering Industry, 2013E-2016E

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