Worldwide smartphone shipment forecast by region to 2015

Document at a glance:
Type – Market forecast report, covering 2010 to 2015
Geography covered – Worldwide by region
Printed page length – 12
Number of figures – 9

Smartphone shipments totalled 302m units in 2010. Whilst this is considerable, we project that smartphone shipments worldwide will rise more than threefold by the end of 2015, to reach 948m – an increase of +26% CAGR. We project that whilst smartphone shipments to North America will increase by +17% CAGR from 2010 to 2015, shipments to Western Europe will increase by +23%, and shipments to Asia Pacific (incl. Japan) by +33% CAGR.

In terms of operating systems, we estimate that Android smartphones will continue to have the greatest market share in 2015, shipping 415m units, with Windows Phone 7/Windows Mobile taking a 20% share.

This report provides year by year smartphone shipment projections for each region, to 2015, and a comparison between operating system shares in 2011 and 2015.
Methods
This report draws from primary and secondary research. Sources are identified where secondary data has been employed. Forecasts have been developed using a variety of statistical methods and models and where possible have been compared with forecasts from other organizations.

Variables include:
• Previous year(s) shipments and penetration
• Renewal rates
• Demographics and demographic changes
• Consumer demand
• Economic changes
• Expected costs
• 3G+ connections and other infrastructures

Global Phones And Pda Industry

Contents
Worldwide smartphone shipment forecast to 2015
Smartphone vendors, market share, 2009 vs 2010 5
Smartphone operating systems, market share, 2011 vs 2015
Smartphone shipment forecasts for Western Europe to 2015
Smartphone shipment forecasts for Eastern Europe to 2015
Smartphone shipment forecasts for North America to 2015
Smartphone shipment forecasts for Latin America to 2015
Smartphone shipment forecasts for Asia Pacific (incl. Japan) to 2015
Smartphone shipment forecasts for Middle East and Africa to 2015
About Coda Research Consultancy

Figures
Figure 1. Worldwide smartphone shipments, 2010-2015
Figure 2. Top Five Smartphone Vendors, Shipments, and Market Share, 2010 vs 2009
Figure 3. Smartphone Operating Systems, Shipments and Market Share 2011 vs 2015
Figure 4. Smartphone shipments, Western Europe, 2010-2015
Figure 5. Smartphone shipments, Eastern Europe, 2010-2015
Figure 6. Smartphone shipments, North America, 2010-2015
Figure 7. Smartphone shipments, Latin America, 2010-2015
Figure 8. Smartphone shipments, Asia Pacific (incl. Japan), 2010-2015
Figure 9. Smartphone shipments, Middle East and Africa, 2010-2015