Decision Matrix: Selecting a CRM vendor in the pharmaceutical industry (Competitor Focus)

Decision Matrix: Selecting a CRM vendor in the pharmaceutical industry (Competitor Focus)

Introduction

This report provides a comparative analysis of the leading CRM vendors in the pharmaceutical market in order to help companies select a CRM solution based on its technology strength, reputation amongst end users and ability to influence the market.

Scope

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 2
MARKET DEVELOPMENTS 3
The competitive landscape for CRM in the life sciences is entering a new phase 3
The CRM in Pharmaceuticals Decision Matrix 5
Oracle is the top leader by striking the right balance between industry specificity and functionality 7
Cegedim Dendrite is a leading vendor with strong industry expertise and an expanded installed base 7
With a new delivery model and strong end-user sentiment Salesforce.com is building momentum 7
StayinFront offers robust multi-channel capabilities on an updated technology platform 7
Verticals onDemand's VBioPharma CRM product will change the competitive landscape 8
MARKET LEADERS 9
Market leaders: Technology Assessment 9
Market leaders: User sentiment 10
Market leaders: Market Impact 12
VENDOR ANALYSIS 14
Oracle - Siebel: CRM in Pharma Radars 14
Recommendation: Shortlist 15
Cegedim Dendrite - Teams: CRM in Pharma Radars 16
Recommendation: Shortlist 17
Cegedim Dendrite - Mobile Intelligence: CRM in Pharma Radars 18
Recommendation: Shortlist 19
Salesforce.com: CRM in Pharma Radars 20
Recommendation: Consider 21
StayinFront: CRM in Pharma Radars 22
Recommendation: Consider 23
Verticals onDemand: CRM in Pharma Radars 24
Recommendation: Explore 25
APPENDIX 26
Definitions 26
Datamonitor Ratings 26
Extended methodology 26
Technology 26
User sentiment 27
Market Impact 28
Further reading 29
Ask the analyst 29
List of Tables
Table 1: The CRM in Pharma Decision Matrix* 7
List of Figures
Figure 1: The CRM in Pharma Decision Matrix* 6
Figure 2: Market leaders analysis: Technology 10
Figure 3: Market leaders analysis: User sentiment 11
Figure 4: Market leaders analysis: Market impact 13
Figure 7: The Oracle CRM in Pharma Radar: Siebel 14
Figure 5: The Cegedim CRM in Pharma Radar: Teams 16
Figure 6: The Dendrite CRM in Pharma Radar: Mobile Intelligence 18
Figure 8: The Salesforce.com CRM in Pharma Radar 20
Figure 9: The StayinFront CRM in Pharma Radar 22
Figure 10: The Verticals onDemand CRM in Pharma Radar 24