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The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report)



The Evolving Broadcast Value Chain, 2006 - 2012 (Review Report)
$3,395
Language :
English
Publication date :
October 2007
Document Size :
72 pages
Additional info :
Summary , Table of Content
 
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Introduction

New technologies are enabling broadcasters to provide consumers with an increasing array of content services and viewing experiences. As these developments occur, there is pressure to remain competitive by reducing OpEx and boosting efficiencies. This review report outlines the key opportunities for vendors, systems integrators and professional services players in the broadcast value chain.

Scope

  • Outlines major market players in the value chain and their respective service offerings.
  • Highlights broadcasters' sentiment with regards to multi-platform distribution and the transition towards file-based workflows.
  • Addresses the necessity of business-IT alignment to enhance operational efficiency.


  • Highlights

    Traditional physical workflows, affectionately known as 'sneakernet' by some in the industry, are being rapidly transitioned to digital 'tapeless'-based workflows. This transition creates a variety of enterprise-wide benefits for broadcasters, including a reduction in OpEx, a reduction in production times and enhanced repurposing opportunities.

    Traditional broadcasters are no longer competing solely against their peers. Convergence in communications systems, dramatic growth in residential broadband penetration, user-generated content (UGC) and shifting consumer habits are requiring traditional broadcasters to re-evaluate their distribution strategies.

    Asset management systems are one of the most important applications in the modern broadcast infrastructure environment. The movement towards a MAM system essentially transforms physical handling of media content to an automation-assisted method of handling media content.

    Reasons to Purchase

  • Understand the key competitive dynamics and major players within the sector.
  • Comprehend key opportunities for traditional technology vendors in the broadcast sector.


  •  

    Overview 1
    Catalyst 1
    Summary 1
    Methodology 1
    Executive Summary 2
    Introduction 2
    The evolving broadcast value chain, 2006 - 2012 (Market Focus) 2
    Striving for efficiency in file-based workflows (Strategy Focus) 2
    Technological enablers for managing broadcasting content (Technology Focus) 3
    The North American broadcast value chain, 2006 - 2012 (Databook) 3
    The Western European broadcast value chain, 2006 - 2012 (Databook) 3
    Table of Contents 4
    Table of figures 5
    Table of tables 6
    The evolving broadcast value chain, 2006 - 2012 (Market Focus) 7
    Summary 7
    Bridging the gap between IT and broadcasting-outlining the value chain 7
    From ingest to playout-the broadcast value chain 7
    Assessing the competitive environment-Sony and Thomson remain the largest players in the space 8
    Broadcast infrastructure sub-segments set for strong growth until 2012 9
    Total broadcast infrastructure market set for significant growth 10
    Automation innovates to handle multi-channel and multi-platform distribution 10
    Thomson Grass Valley and Omneon continue to dominate the video server market 11
    MAM is expected to become increasingly important 13
    Sony and Thomson continue to dominate in the professional services market 14
    Archive management and MAM will illustrate the highest growth from 2006 - 2012 15
    Emerging markets are not yet the biggest focus for broadcast technology vendors 16
    Western Europe and North America expected to remain the most attractive markets 16
    BRIC economies are set to require strong infrastructure upgrades as media markets boom 16
    Eastern Europe seen as a strong investment opportunity as market liberalization occurs 16
    M&A activity and industry developments are solidifying the market 17
    M&A and growth activity looks set to add competitiveness to the broadcast infrastructure market 17
    Strong opportunities across the board in the evolving broadcast sector 18
    Traditional IT technology vendor advantages from the transition to file-based workflows 18
    Opportunities for the professional service industry due to an increase in market risk 19
    Striving for efficiency in file-based workflows (Strategy Focus) 20
    Summary 20
    From sneakernet to digital workflows: boosting efficiencies and lowering costs 20
    Outlining digital workflows: no two broadcasters' demands are the same 20
    Multi-platform and multi-channel distribution help drive the transition towards file-based workflows 21
    Strong opportunity to continue to work towards a tapeless environment 22
    Systems standardization is a key strategy to reduce the complexity of broadcast systems 22
    Broadcasters continue to move towards multi-channel and multi-platform distribution 23
    Broadcasters are continuing to move towards alternative platforms 24
    The multi-channel and multi-platform content challenge: codecs and formats 25
    Evolving the automation function for multi channel distribution 25
    Challenges remain for the transition to HD and managing digital archives 25
    Growth of HD content rampant in the US 25
    HD and SD workflow integration is expected to prove a challenge for broadcasters 26
    Managing multiple archives will be increasingly important 27
    Systems integrators will play a strong role in helping broadcasters meet their strategic needs 28
    Analyzing current workflows is the most crucial factor for creating integrated infrastructures 28
    Technological enablers for managing broadcasting content (Technology Focus) 29
    Summary 29
    Major advantages exist for non-linear workflows in broadcast production architectures 29
    Traditional production architectures limit the effectiveness of content transportation 29
    Primarily server-based systems can create production silos and unnecessary asset duplication 30
    Reducing inefficiencies through centralized architecture solutions 30
    Challenges with the transition towards HD content: bit rates and encoders 32
    Integrating HD and SD into the same workflows 32
    Effective MAM is essential for handling content within production workflows 33
    Ingesting video for HD and multi-channel distribution: the trouble with formats 33
    MAM is a key toolkit to enhance operational efficiencies 33
    Establishing an effective MAM system through careful analysis and planning 34
    Open standards, particularly MXF, represent a significant opportunity to boost productivity 34
    Aligning business IT and broadcast engineering for competitive advantage 34
    Building a core integrated infrastructure for IT and business alignment 35
    Utilizing SOA to bridge the gap between business and IT goals 36
    Proof points for the entire organization will aid customer acquisition strategies 37
    Understanding new languages: highlighting IT, broadcasting and business demands will prove crucial 37
    The North American broadcast value chain, 2006 - 2012 (Databook) 38
    Introduction 38
    Definitions 38
    Sub-segments revenue for the North American broadcast value chain, 2006 - 2012 39
    Total revenue for the North American broadcast value chain, 2006 - 2012 40
    Archive management revenue in North America, 2006 - 2012 41
    Automation revenue in North America, 2006 - 2012 42
    Encoders and multiplexers revenue in North America, 2006 - 2012 43
    Infrastructure revenue in North America, 2006 - 2012 44
    Live production switchers revenue in North America, 2006 - 2012 45
    Media asset management hardware revenue in North America, 2006 - 2012 46
    Media asset management software revenue in North America, 2006 - 2012 47
    Other revenue in North America, 2006 - 2012 48
    Professional services revenue in North America, 2006 - 2012 49
    Video editing revenue in North America, 2006 - 2012 50
    Video server revenue in North America, 2006 - 2012 51
    The Western European broadcast value chain, 2006 - 2012 (Databook) 52
    Introduction 52
    Definitions 52
    Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012 53
    Total revenue for the Western European broadcast value chain, 2006 - 2012 54
    Archive management revenue in Western Europe, 2006 - 2012 55
    Automation revenue in Western Europe, 2006 - 2012 56
    Encoders and multiplexers revenue in Western Europe, 2006 - 2012 57
    Infrastructure revenue in Western Europe, 2006 - 2012 58
    Live production switchers revenue in Western Europe, 2006 - 2012 59
    Media asset management hardware revenue in Western Europe, 2006 - 2012 60
    Media asset management software revenue in Western Europe, 2006 - 2012 61
    Other revenue in Western Europe, 2006 - 2012 62
    Professional services revenue in Western Europe, 2006 - 2012 63
    Video editing revenue in Western Europe, 2006 - 2012 64
    Video server revenue in Western Europe, 2006 - 2012 65
    APPENDIX 66
    Definitions 66
    Methodology 68
    Methodology 68
    Further reading 68
    Ask the analyst 68
    Datamonitor consulting 68
    Disclaimer 68
    List of Tables
    Table 1: The broadcast value chain definitions 38
    Table 2: Sub-segments revenue for the North American broadcast value chain, 2006 - 2012 39
    Table 3: Total revenue for the North American broadcast value chain, 2006 - 2012 40
    Table 4: Archive management revenue in North America, 2006 - 2012 41
    Table 5: Automation revenue in North America, 2006 - 2012 42
    Table 6: Encoders and multiplexers revenue in North America, 2006 - 2012 43
    Table 7: Infrastructure revenue in North America, 2006 - 2012 44
    Table 8: Live production switchers revenue in North America, 2006 - 2012 45
    Table 9: Media asset management hardware revenue in North America, 2006 - 2012 46
    Table 10: Media asset management software revenue in North America, 2006 - 2012 47
    Table 11: Other revenue in North America, 2006 - 2012 48
    Table 12: Professional services revenue in North America, 2006 - 2012 49
    Table 13: Video editing revenue in North America, 2006 - 2012 50
    Table 14: Video server revenue in North America, 2006 - 2012 51
    Table 15: The broadcast value chain definitions 52
    Table 16: Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012 53
    Table 17: Total revenue for the Western European broadcast value chain, 2006 - 2012 54
    Table 18: Archive management revenue in Western Europe, 2006 - 2012 55
    Table 19: Automation revenue in Western Europe, 2006 - 2012 56
    Table 20: Encoders and multiplexers revenue in Western Europe, 2006 - 2012 57
    Table 21: Infrastructure revenue in Western Europe, 2006 - 2012 58
    Table 22: Live production switchers revenue in Western Europe, 2006 - 2012 59
    Table 23: Media asset management hardware revenue in Western Europe, 2006 - 2012 60
    Table 24: Media asset management software revenue in Western Europe, 2006 - 2012 61
    Table 25: Other revenue in Western Europe, 2006 - 2012 62
    Table 26: Professional services revenue in Western Europe, 2006 - 2012 63
    Table 27: Video editing revenue in Western Europe, 2006 - 2012 64
    Table 28: Video server revenue in Western Europe, 2006 - 2012 65
    List of Figures
    Figure 1: The broadcast value chain, 2007 8
    Figure 2: Major players in the broadcast value chain market, 2007 9
    Figure 3: Western European and North American broadcast value chain market, 2006 - 2012 10
    Figure 4: Western European and North American automation market, 2006 - 2012 11
    Figure 5: Western European and North American video server market, 2006 - 2012 12
    Figure 6: Western European and North American MAM software market, 2006 - 2012 13
    Figure 7: Western European and North American professional services market, 2006 - 2012 14
    Figure 8: Broadcast value chain components market size change, 2006 -2012 15
    Figure 9: Percentage of workflow operating in a 'tapeless' environment, 2007 22
    Figure 10: Strategic goals for broadcasters in Western Europe and North America, 2007 23
    Figure 11: Percentage of IT budget invested into new alternative distribution channels, 2007 24
    Figure 12: Percentage of content produced in HD, reported by broadcasters, 2007 26
    Figure 13: Broadcasters plans to digitize back catalogue video assets, 2007 27
    Figure 14: Basic overview of centralized storage-based production and workflows 31
    Figure 15: HD video input standards 32
    Figure 16: The alignment gap between business goals and IT infrastructure 35
    Figure 17: Sub-segments revenue for the North American broadcast value chain, 2006 - 2012 39
    Figure 18: Total revenue for the North American broadcast value chain, 2006 - 2012 40
    Figure 19: Archive management revenue in North America, 2006 - 2012 41
    Figure 20: Automation revenue in North America, 2006 - 2012 42
    Figure 21: Encoders and multiplexers revenue in North America, 2006 - 2012 43
    Figure 22: Infrastructure revenue in North America, 2006 - 2012 44
    Figure 23: Live production switchers revenue in North America, 2006 - 2012 45
    Figure 24: Media asset management hardware revenue in North America, 2006 - 2012 46
    Figure 25: Media asset management software revenue in North America, 2006 - 2012 47
    Figure 26: Other revenue in North America, 2006 - 2012 48
    Figure 27: Professional services revenue in North America, 2006 - 2012 49
    Figure 28: Video editing revenue in North America, 2006 - 2012 50
    Figure 29: Video server revenue in North America, 2006 - 2012 51
    Figure 30: Sub-segments revenue for the Western European broadcast value chain, 2006 - 2012 53
    Figure 31: Total revenue for the Western European broadcast value chain, 2006 - 2012 54
    Figure 32: Archive management revenue in Western Europe, 2006 - 2012 55
    Figure 33: Automation revenue in Western Europe, 2006 - 2012 56
    Figure 34: Encoders and multiplexers revenue in Western Europe, 2006 - 2012 57
    Figure 35: Infrastructure revenue in Western Europe, 2006 - 2012 58
    Figure 36: Live production switchers revenue in Western Europe, 2006 - 2012 59
    Figure 37: Media asset management hardware revenue in Western Europe, 2006 - 2012 60
    Figure 38: Media asset management software revenue in Western Europe, 2006 - 2012 61
    Figure 39: Other revenue in Western Europe, 2006 - 2012 62
    Figure 40: Professional services revenue in Western Europe, 2006 - 2012 63
    Figure 41: Video editing revenue in Western Europe, 2006 - 2012 64
    Figure 42: Video server revenue in Western Europe, 2006 - 2012 65






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