U.S. Market for Mattresses

U.S. Market for Mattresses

The U.S. market for mattresses is primarily a replacement business, with consumers replacing old mattresses with newer ones. A number of forces and messages are converging on the consumer to reduce the time of the replacement cycle and to increase the price of the replacement. Innerspring mattresses have been the standard, but the industry is turning toward new materials and technologies such as foam, gel, and air chambers. These new mattress technologies are important, but what’s also new is how companies have begun marketing - promoting the benefits of sleep rather than the mattress components. Noting that people spend one-third of their lives in bed, mattress company messages are using research on sleep, sleep deprivation, and consumer attitudes to incorporate mattresses into the refuge and sanctuary that consumers’ bedrooms have become.

Although dominated by a few major companies, the U.S. mattress industry faces many dynamic issues, including regulation, competition from smaller companies and foreign manufacturers, environmental concerns, and the changing demographics of their consumers. Relatively recession-proof, shipment growth has been steady at an 11% annual rate over the past five years and is expected to continue double-digit growth over the next five, reaching $11 billion in the U.S. by 2011. U.S. Market for Mattresses contains comprehensive data on the U.S. market for mattresses, including historical (2002-2006) and forecast (2007-2011) market size data for value of product shipments, imports, and exports. The report identifies key trends affecting the marketplace and driving growth, and also profiles major marketers and consumer demographics.

Chapter 1 Executive Summary
* Scope of the Report
* Methodology
* Product Definitions and Classifications
* Mattress Sizes
* Mattress Construction and Materials
* Mattress Foundations
* Mattress Price Levels
* Market Size
o Global Wholesale Sales
o U.S. Wholesale and Retail Sales
o U.S. Market Size
o U.S. Mattress Shipments
o U.S. Mattress Imports and Exports
* Market Forecast
o Table 1-4 Forecast of U.S. Shipments, Imports and Exports of Mattresses, 2007-2011 (in million $)
* Trends and Dynamics
o New Focus on High-End and Specialty Bedding
o Specialty Mattresses
o Figure 1-2 Market Share of Specialty Bedding Wholesale Sales, 2006 (%)
o Health Benefits
o Regulations
o Fire Safety Regulations
o Labeling Rules for Used Bedding
o Medical Reimbursement Guidelines
o Environmental Factors
o The Economy
o The Replacement Market
o Price and Availability of Raw Materials
o Competitive Forces
o Demographics
* Mattress Manufacturers
* Promotion and Distribution
o Marketing and Promotion
o It’s All About the Customer’s Well-Being
o It’s All About the Competition
o It’s All About the Marketing
o Marketing Outside the (Idiot) Box: Alternatives to TV and Print Advertising
o Promotions
o Mattresses on Vacation
o Celebrity Endorsements
o Warranties and Guarantees
o Distinction Among Retailers
o Distribution
o Channel Growth
o Seasonality
* The End User
o Consumer Purchasers
o Consumer Attitudes
o Simmons Market Research Bureau (SMRB) Survey Findings
o Mattress Purchases

Chapter 2 The Market
* Scope of the Report
* Methodology
* Product Definitions and Classifications
o Mattress Sizes
o Mattress Construction and Materials
o Innerspring
o Foam, Latex, Gel
o Air
o Water
o Futons
o Adjustable
o Mattress Foundations
o Mattress Price Levels
* Market Size
o Global Wholesale Sales
o U.S. Wholesale and Retail Sales
o U.S. Market Size
o U.S. Mattress Shipments
o U.S. Mattress Imports and Exports
o Total Imports and Exports by Country
o Mattress Imports by Type
o Pneumatic Mattresses
o Waterbeds
o Mattress Supports
o Cellular Rubber or Plastic Mattresses
o Cotton Mattresses
o Uncovered Innerspring Mattresses
o Mattresses of Other Material
* Mattress Exports by Type
o Pneumatic Mattresses
o Mattress Supports
o Cellular Rubber or Plastic Mattresses
o Mattresses Other Than Cellular Rubber or Plastic
o Cotton Mattresses Supports
* Market Forecast
o Factors Contributing to Growth
o Near-term Outlook
o Five-Year Outlook

Chapter 3 Trends and Dynamics
* New Focus on High-End and Specialty Bedding
* Premium Mattresses
* Luxury Mattresses
* Super Duper Premium
* Specialty Mattresses
* Figure 3-1 Market Share of Specialty Bedding Wholesale Sales, 2006 (%)
* Health Benefits
* Regulations
o Fire Safety Regulations
o Labeling Rules for Used Bedding
o Medical Reimbursement Guidelines
o Environmental Factors
o Natural and Organic Materials
o Mattress Disposal and Recycling
o Sustainable Furniture Council
o The Economy
o The Housing Market
o Population Growth
o Mortgage and Interest Rates
o Consumer Confidence
o Disposable Income
o Unemployment Levels
o Gross Domestic Product
o Durable Goods Orders
o Energy Prices
o The Replacement Market
o Price and Availability of Raw Materials
o Foam
o Steel
o Competitive Forces
o China Threat
o The Effect of the Internet
o Demographics
o Outlook for 2007

Chapter 4 Competitive Profiles
* Market Share
* Other Important Competitors
* Comfort Solutions (formerly King Koil Licensing Company, Inc.)
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o New Licensee
o Operations in India
* Englander Sleep Products, LLC
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o New Logo
o New President
o New Licensee
* International Bedding Corp.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o New Licenses
* Kingsdown, Inc.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o New Logo
o Reprioritizing Sales Channels
* Restonic Mattress Corp.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o Management Changes
* Sealy
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o New Product Lines
* Select Comfort Corp.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o Personnel Changes
o Advertising and Promotion
* Serta International
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o Acquisitions and Partnerships
o Expanded Product Line
* Simmons Co.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o Personnel News
o Licensing Activities
o Divestitures
o Overseas Activities
* Consolidated Bedding, Inc. (Spring Air)
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o Management Changes
o Awards
o Updated Website
o Hospitality Market
* Tempur-Pedic
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
o Channels of Distribution
o Antitrust/Price Fixing Allegations
o New Medical Product
* Therapedic Sleep Products
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News

Chapter 5 Promotion and Distribution
* Marketing and Promotion
* It’s All About the Customer’s Well-Being
* It’s All About the Competition
* It’s All About the Marketing
* Marketing Outside the (Idiot) Box: Alternatives to TV and Print Advertising
* Promotions
* Loyalty Programs
* Mattresses on Vacation
* Celebrity Endorsements
* Warranties and Guarantees
* Distinction Among Retailers
* Trade Shows
* Distribution
o Channels of Distribution
o Channel Growth
o The Largest Mattress Retailing Companies
o Seasonality

Chapter 6 The End User
* Consumer Purchasers
* Consumer Attitudes
* Commercial Purchasers
* Simmons Market Research Bureau (SMRB) Survey Findings
* Mattress Purchases
* The Age Factor
* Sex and Mattresses
* Mattress Purchases by Race
* Regional Differences
* Educational Attainment
* Mattress Purchases by Employment Status
* Household Income
* Marital Status
* Number of Children in the Household