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Mobile Phones in Colombia

  • September 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

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During 2016 smartphones grew by 6% in volume terms, owing to consumers’ migration from feature phones. Nevertheless, this expansion was significantly lower than the growth rates observed earlier in the review period. Between 2012 and 2016, smartphones increased by an average of 17% per year in volume terms, fuelled by consumers’ adoption of these products as sophisticated and practical solutions (due to their portability). The strong penetration of wireless internet in Colombia as well as the po...

Euromonitor International’s Mobile Phones in Colombia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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