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Sports and Energy Drinks in South Korea

  • September 2014
  • -
  • Euromonitor International
  • -
  • 31 pages

The rapid growth of energy drinks was the main feature in 2012 and this trend seemed to continue until the early part of 2013. The range of brands increased to 10 as multiple players participated in this promising niche category. However, there was continued concern about the high caffeine content as the main consumer target audience was younger students who consume energy drinks to stay awake. The creation of new consumers and high repeat purchases from existing consumers were the factors...

Euromonitor International’s Sports and Energy Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Sports and Energy Drinks in South Korea
SPORTS AND ENERGY DRINKS IN SOUTH KOREA
Euromonitor International
September 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013
Table 6 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013
Table 7 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013
Table 8 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2013-2018
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2013-2018
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2013-2018
Donga Otsuka Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 1 Donga Otsuka Co Ltd: Key Facts
Summary 2 Donga Otsuka Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Donga Otsuka Co Ltd: Competitive Position 2013
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 4 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 5 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Company Background
Production
Summary 6 Lotte Chilsung Beverage Co Ltd: Production Statistics 2013
Competitive Positioning
Summary 7 Lotte Chilsung Beverage Co Ltd: Competitive Position 2013
Executive Summary
Total Growth Slows in 2013
Reversed Trend for Energy Drinks
Kwang Dong Pharmaceutical Enters the Top Group of Players
Modern Retail Channels Enjoy Increased Influence
Positive Growth Expected at A Reduced Pace
Key Trends and Developments
New Products Geared Towards the Premium Segment
Consumer Preference for Carbonated Beverages Continues To Grow
Established Brands Outperform Despite the Economic Stagnation
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in South Korea
Market Data
Table 40 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 42 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 44 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 46 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Sources
Summary 8 Research Sources












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