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Whirlpool Corp in Consumer Appliances (World)

  • February 2016
  • -
  • Euromonitor International
  • -
  • 52 pages

Whirlpool Corp is the leader in major appliances globally. It regained its first place from Haier, after acquiring Indesit and Hefei Sanyo, although it risks losing it again if Haier’s acquisition of GE goes through. This will pose a strong competitive challenge for Whirlpool, particularly in its local market, the US. Whirlpool’s acquisitions have, however, lessened its dependence on the US, and the company has been able to see the benefits of these investments in other markets.

Euromonitor International’s Whirlpool Corp in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Whirlpool Corp in Consumer Appliances (World)
Whirlpool Corp in Consumer Appliances (World)
Euromonitor International
February 2016
Scope of the report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy

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