Keywords : plumbing fixture, toilet fixture, shower fixture, plumb fixture, shower, single-family housing
US demand to rise 7.1% annually through 2015 US demand for plumbing fixtures and fittings is forecast to rise 7.1 percent per year to $10.9 billion in 2015, representing a dramatic turnaround from the 2005- 2010 period. Advances will be driven by an expected recovery in building construction expenditures from their depressed 2010 base. Additionally, many builders installed fewer and smaller bathrooms in homes erected during the 200...
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US demand to rise 7.1% annually through 2015
US demand for plumbing fixtures and fittings is forecast to rise 7.1 percent per year to $10.9 billion in 2015, representing a dramatic turnaround from the 2005- 2010 period. Advances will be driven by an expected recovery in building construction expenditures from their depressed 2010 base. Additionally, many builders installed fewer and smaller bathrooms in homes erected during the 2007-2009 recession, and used less costly fixtures and fittings, which negatively affected demand. Going forward, builders will construct homes with more and larger bathrooms using more costly fixtures and fittings, spurring demand advances in unit and value terms. Fittings demand will be also supported by increasing consumer interest in products that reduce water use and utility bills.
Plumbing fixture demand to outpace fittings demand
Plumbing fixture demand is forecast to rise 8.7 percent annually to $5.9 billion in 2015. Rapid growth in unit demand will spur advances. Further growth will be supported by consumer interest in highend products. Homeowners will install hot tubs and spas, whirlpool bathtubs, cast polymer lavatories, and large restaurant-style sinks in their homes to enhance convenience and improve their aesthetic properties. These fixtures are often sold at higher price points than standard models. Demand for plumbing fittings is projected to increase 5.3 percent per year to $5 billion in 2015. Gains will be driven by rebounding building construction expenditures, as well as increasing interest in low-flow fittings that reduce water use and lower utility bills. These fittings are more costly than standard products, but can offer long-term savings. Plumbing fittings demand will lag fixtures demand, however, as imports will continue to take market share from US producers. The vast majority of these imports are from low-cost Asian suppliers.
New homes to be fastest growing market
The new residential market will see the fastest growth in plumbing fixtures and fittings demand, driven by the rise in housing completions. However, residential improvement and repair applications will remain the market leader in 2015. Rebounding improvement and repair spending will boost advances. Homeowners will renovate their kitchens and add to and increase the number of bathrooms in their homes. These projects support fixtures and fittings demand. Moreover, many homeowners will install high-end products to improve the aesthetics and increase the value of their homes. In the nonresidential market, plumbing products demand will be driven by rebounding construction spending. Such structures as office buildings, retail sites, schools, lodgings and health care facilities feature intensive use of fixtures and fittings, so rising office and commercial and institutional construction spending will boost advances. Growth will also be spurred by the efforts of building owners and designers to reduce water consumption by replacing older fixtures and fittings with more environmentally friendly models. In other markets, rebounding shipments of recreational boats and vehicles and other transportation equipment will drive gains.
Study coverage
This new industry study presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 for fixture and fitting materials (e.g., vitreous china, plastics, metal), type (e.g., bathtub and shower, sink, toilet, lavatory), market (e.g., residential buildings, nonresidential buildings) and US region. The study also considers market environment factors, details industry structure, evaluates company market share and profiles US industry competitors.
Home Building And Improvement Industry in the United States
TABLE OF CONTENTS
INTRODUCTION xii
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Overview 5
Consumer Trends 9
Personal Income & Expenditures 9
Consumer Financing 11
Demographic Outlook 15
Building Construction 19
Residential Buildings 22
New Housing Units 25
Housing Stock 30
Bathroom Trends 34
Improvements & Repairs 37
Nonresidential Buildings 38
New 38
Improvements & Repairs 41
Other Transportation Equipment 42
Pricing 45
Historical Market Overview 49
Environmental & Regulatory Considerations 52
Plumbing Codes 52
Water Conservation Regulations & Standards 54
Toilet Fixtures 56
Shower Fittings 58
Lavatory Fittings 59
Drinking Water Quality 59
Americans with Disabilities Act 60
III. OVERVIEW 62
General 62
Supply & Demand 63
Foreign Trade 66
Imports 68
Exports 71
World Plumbing Fixtures & Fittings Market 74
IV. FIXTURES BY MATERIAL 76
General 76
Supply & Demand 77
Vitreous China 83
Product Characteristics 85
Suppliers 86
Plastics 87
Fiberglass 91
Cast Polymer 94
Acrylic 97
Other Plastics 100
Metal 102
Cast Iron 106
Steel & Other Metals 109
Other Materials 113
V. FIXTURES BY TYPE 117
General 117
Supply & Demand 118
Plumbing Fixtures Overview 122
Bathtub & Shower Fixtures 127
Bathtubs 130
Whirlpool Bathtubs 133
Shower Stalls & Receptors 136
Bathtub & Shower Surrounds 139
Sink Fixtures 141
Lavatories 145
Kitchen Sinks 148
Other Sinks 151
Toilet Fixtures 153
Water Closet Bowls 157
Flush Tanks 160
Urinals 163
Other Plumbing Fixtures 165
Hot Tubs & Spas 167
Drinking Fountains 169
Bidets 169
All Other Plumbing Fixtures 170
Plumbing Fixtures Market Share 170
VI. FITTINGS 176
General 176
Lavatory Fittings 179
Two-Lever Controls 182
Single-Lever Controls 183
Other Lavatory Fittings 183
Bathtub & Shower Fittings 184
Antiscald Valves 187
Single-Lever Controls 189
Showerheads & Fittings 190
Bathtub & Shower Combinations 191
Personal Showers 191
Other Bathtub & Shower Fittings 192
Kitchen & Other Sink Fittings 193
Single-Lever Controls 196
Deck Faucets 197
All Other Sink Fittings 198
Other Plumbing Fittings 199
Lawn & Hose Fittings 201
Flush Valves & Controls 201
Drains & Overflows 202
Sediment, Sill & Other Faucets 203
P & S Traps 203
ADA Accessibility Products 204
All Other Plumbing Fittings 204
Plumbing Fittings Market Share 205
VII. MARKETS 209
General 209
Residential Buildings 213
Demand by Product 215
Demand by Application 217
New 218
Improvements & Repairs 220
Demand by Housing Type 223
Single-Family 225
Multifamily 227
Manufactured Housing 230
Nonresidential Buildings 232
Demand by Product 233
Demand by Application 235
New 235
Improvements & Repairs 237
Demand by Building Type 239
Institutional 240
Office & Commercial 243
Industrial 245
Other 247
Other Markets 249
VIII. REGIONS 253
General 253
Regional Demographic & Economic Activity 254
Population Patterns 255
Economic Outlook 257
Construction Activity 260
Housing Trends 262
Regional Demand for Plumbing Products 265
Northeast 267
New England 270
Middle Atlantic 270
Midwest 271
East North Central 275
West North Central 276
South 277
South Atlantic 281
East South Central 282
West South Central 284
West 285
Mountain 288
Pacific 290
IX. INDUSTRY STRUCTURE 292
General 292
Industry Composition 293
Market Share 295
Product Development & Manufacturing 300
Competitive Strategies 302
Marketing 304
Distribution 307
Mergers & Acquisitions 309
Company Profiles 311
Acorn Engineering Company 312
Alsons, see Masco
Alumax Bath Enclosures, see Orkla
American Shower & Bath, see Masco
American Standard Brands 317
Ann Sacks Tile and Stone, see Kohler
Aquatic, see Tomkins
Aqua Glass, see Masco
Astracast, see Jacuzzi Brands
Bradley Corporation 326
Brasscraft Manufacturing, see Masco
Brasstech, see Masco
Briggs Industries Incorporated 329
Cal Spas, see LMS
Chicago Faucet, see Geberit
Cleveland Faucet Group, see Fortune Brands
Crane Plumbing Holding, see American Standard Brands
Danze, see Globe Union Industrial
Delta Faucet, see Masco
Duffin Manufacturing, see Geberit
Eljer Holding, see American Standard Brands
Elkay Manufacturing Company 332
Fluidmaster Incorporated 335
Fortune Brands Incorporated 336
Franke Artemis Holding AG 342
Fusion Hardware Group, see Globe Union Industrial
Geberit AG 344
Gerber Plumbing Fixtures, see Globe Union Industrial
Globe Union Industrial Corporation 347
Grohe AG 352
Halsey Taylor, see Elkay Manufacturing
Hansgrohe, see Masco
Jay R. Smith Manufacturing, see Acorn Engineering
Jacuzzi Brands Corporation 355
Kallista, see Kohler
Kohler Company 359
Lasco Bathware, see Tomkins
LMS Incorporated 364
MAAX Bath Incorporated 367
MAAX Spas Industries Corporation 369
Mansfield Plumbing Products LLC 370
Masco Corporation 373
Mirolin Industries, see Masco
Moen, see Fortune Brands
Oatey Company 381
Orkla ASA 383
Pfister Faucets, see Stanley Black & Decker
Phylich International, see Elkay Manufacturing
Revere Sink, see Elkay Manufacturing
Rexnord LLC 385
Sloan Valve Company 387
St. Thomas Creations, see Villeroy & Boch
Stanley Black & Decker Incorporated 390
Sterling Plumbing, see Kohler
Swan Corporation 393
Symmons Industries Incorporated 395
T&S Brass and Bronze Works Incorporated 397
Tomkins Limited 399
TOTO Limited 401
Villeroy & Boch AG 405
Water Pik Incorporated 408
Watkins Manufacturing, see Masco
Zurn Industries, see Rexnord
Additional Companies Mentioned in Study 410
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Personal Consumption Expenditures 11
3 Consumer Financing Environment, 2000-2010 14
4 Population & Households 19
5 Building Construction Expenditures 22
6 Residential Building Construction Expenditures 25
7 New Housing Indicators 30
8 Housing Stock by Type 33
9 Residential Improvement & Repair Expenditures 38
10 Nonresidential Building Construction Expenditures 41
11 Nonresidential Building Improvement & Repair Expenditures 42
12 Other Transportation Equipment Indicators 45
13 Selected Plumbing Product Prices 48
14 Plumbing Product Market, 2000-2010 51
SECTION III -- OVERVIEW
1 Plumbing Product Supply & Demand 65
2 Plumbing Product Foreign Trade 68
SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material 81
2 Vitreous China Plumbing Fixtures Demand by Product 85
3 Plastic Plumbing Fixtures Demand by Material & Product 91
4 Fiberglass Plumbing Fixtures Demand 94
5 Cast Polymer Plumbing Fixtures Demand 97
6 Acrylic Plumbing Fixtures Demand 100
7 Other Plastic Plumbing Fixtures Demand 102
8 Metal Plumbing Fixtures Demand by Material & Product 106
9 Cast Iron Plumbing Fixtures Demand 109
10 Steel & Other Metal Plumbing Fixtures Demand 113
11 Other Materials Plumbing Fixtures Demand 116
SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Supply & Demand 121
2 Plumbing Fixtures Demand 125
3 Bathtub & Shower Fixtures Demand by Product 129
4 Bathtub Demand by Material 133
5 Whirlpool Bathtub Demand by Material 136
6 Shower Stall & Receptor Demand by Material 139
7 Bathtub & Shower Surround Demand by Product & Material 141
8 Sink Fixtures Demand by Product 144
9 Lavatory Demand by Material 148
10 Kitchen Sink Demand by Material 151
11 Other Sinks Demand by Material 153
12 Toilet Fixtures Demand by Product 156
13 Water Closet Bowl Demand by Material 160
14 Flush Tank Demand 162
15 Urinal Demand 165
16 Other Plumbing Fixtures Demand 167
SECTION VI -- FITTINGS
1 Plumbing Fittings Supply & Demand 178
2 Lavatory Fittings Demand by Product 181
3 Bathtub & Shower Fittings Demand by Product 187
4 Kitchen & Other Sink Fittings Demand by Product 196
5 Other Plumbing Fittings Demand by Product 200
SECTION VII -- MARKETS
1 Plumbing Product Demand by Market 212
2 Residential Plumbing Product Demand by Product
& Application 215
3 New Residential Demand for Plumbing Products 220
4 Residential Improvement & Repair Demand for Plumbing
Products 223
5 Residential Building Demand for Plumbing Products
by Housing Type 225
6 Single-Family Housing Demand for Plumbing Products
by Product & Application 227
7 Multifamily Housing Demand for Plumbing Products
by Product & Application 229
8 Manufactured Housing Demand for Plumbing Products
by Product & Application 231
9 Nonresidential Building Construction Plumbing Product
Demand by Product & Application 233
10 New Nonresidential Building Construction Plumbing Product
Demand 237
11 Nonresidential Building Construction Improvement & Repair
Plumbing Product Demand 239
12 Nonresidential Building Construction Plumbing Product
Demand by Building Type 240
13 Institutional Plumbing Product Demand by Product
& Application 243
14 Office & Commercial Plumbing Product Demand
by Product & Application 245
15 Industrial Plumbing Product Demand by Product
& Application 247
16 Other Nonresidential Building Construction Plumbing
Product Demand by Product & Application 249
17 Other Markets Plumbing Product Demand by Product
& Market 252
SECTION VIII -- REGIONS
1 Population by Region 257
2 Gross Domestic Product by Region 260
3 Construction Expenditures by Region 262
4 Regional Housing Indicators 264
5 Plumbing Product Demand by Region 266
6 Northeast Plumbing Product Demand by Subregion & Market 269
7 Midwest Plumbing Product Demand by Subregion & Market 275
8 South Plumbing Product Demand by Subregion & Market 280
9 West Plumbing Product Demand by Subregion & Market 288
SECTION IX -- INDUSTRY STRUCTURE
1 Plumbing Product Sales by Company, 2010 294
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Year of Construction of Housing Stock, 2010 34
2 Number of Bathrooms in New Housing Units, 2000-2010 36
3 Plumbing Product Growth, 2000-2010 52
SECTION III -- OVERVIEW
1 Plumbing Product Supply & Demand, 2000-2020 66
2 Plumbing Product Imports by Product & Source, 2010 70
3 Plumbing Product Exports by Product & Destination, 2010 73
SECTION IV -- FIXTURES BY MATERIAL
1 Plumbing Fixtures Demand by Material Type, 2010 82
SECTION V -- FIXTURES BY TYPE
1 Plumbing Fixtures Supply & Demand, 2000-2020 122
2 Plumbing Fixtures Demand, 2010: Units & Value 126
3 Bathtub & Shower Fixtures Demand by Type, 2010 130
4 Sink Fixtures Demand by Type, 2010 145
5 Toilet Fixtures Demand by Product, 2010 157
6 Plumbing Fixtures Market Share, 2010 171
SECTION VI -- FITTINGS
1 Plumbing Fittings Supply & Demand, 2000-2020 179
2 Plumbing Fittings Market Share, 2010 206
SECTION VII -- MARKETS
1 Plumbing Product Demand by Market, 2010 212
SECTION VIII -- REGIONS
1 Plumbing Product Demand by Region 267
SECTION IX -- INDUSTRY STRUCTURE
1 Plumbing Products Market Share, 2010 296
