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China Toy Market Report

  • October 2013
  • -
  • Beijing Zeefer Consulting Ltd
  • -
  • 50 pages

This report presents a clear picture about the overall development of toy market in China and the trend in recent years based on detailed data analysis. This report includes the analysis on the toy market size and market share in China, the study on major hot areas in this market, introduction of key data and the comparison of top 10 enterprises in terms of sales revenue and market share, the detailed description of the import and export…

This report covers following sections.

- Market Size
Based on Zeefer's China Market Size Formula, by the analysis on market size, industry sales revenue in 2009-2012, this report presents a picture of the real development of China market and changes in the overall market size.

- Hot Areas
Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in this market deserve most attention.

- Top 10 Enterprises
Based on the comparison and analysis on top 10 leading enterprises in terms of sales revenue, market share and number of employees, the report shows their market positions in China. Additionally, this report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure
This report analyzes the market share distribution by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current toy market in China by means of Bain's Market Structure Classification and Index of CR4.

- Import and Export
In this section, the report includes the main source countries / regions of imported products for China and their market shares, the domestic destinations of imported products in China and shares for these destinations, major export destinations (countries or regions) for Chinese products and shares of these destinations, major origins of the exported products and their shares.

- Industry Standards
The report lists relevant national standards and/or industrial standards concerning toy products generally accepted in China, including standard names both in Chinese and English as well as their unified code numbers.

- Major Importers
The report lists 10 major importers for toy products in China and provides their contact information such as company name, address, website, telephone number and fax number.

- Key Statistics
Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, the report presents the current situation, the growth rate and profitability of this industry in China.

* Product definition
Toy products mentioned in this report is a general concept, it shall include the following products:
Classified by the United Nation's Central Product Classification (CPC)
CPC Code: 35440, 38510, 38520, 38530, 38540, 38550, 38560
Based on the United Nation's Central Product Classification (CPC Version 1.1), toy refer to modelling pastes; "dental wax" or "dental impression compounds"; other preparations for use in dentistry with a basis of plaster; preparations and charges for fire-extinguishers; charged fire-extinguishing grenades; prepared culture media for development of micro-organisms; composite diagnostic or laboratory reagents n.e.c.; dolls' carriages; wheeled toys designed to be ridden by children; dolls representing human beings; toys representing animals or non-human creatures; parts and accessories of dolls representing human beings; toy electric trains, and tracks, signals and other accessories therefor; reduced-size ("scale") model assembly kits and other construction sets and constructional toys; puzzles; other toys (including toy musical instruments).

Table Of Contents

China Toy Market Report
Chapter 1 Product Definition 1
Chapter 2 Market Size 3
2.1 Analysis On The Toy Market Size 3
2.2 An Overview On Chinese Economy 5
Chapter 3 Hot Spots For Toy Products Across China 9
Chapter 4 Industry Overview 11
4.1 A Summary On The Industry 11
4.2 An Analysis On The Profitability Of The Industry 12
Chapter 5 Analysis On Import and Export 15
5.1 An Overview On The Import and Export 15
5.2 A Detailed Analysis On Import and Export Of Toy Products 16
5.2.1 Analysis On Major Countries Of Origin For The Imported Toy Products 16
5.2.2 Analysis On The Major Flow Destinations Inside China 18
5.2.3 Analysis On Major Export Destinations 19
5.2.4 Analysis On Major Origins In China 20
Chapter 6 The Market Share 22
6.1 Analysis On The Concentration Of Corporate Sales Revenue 22
6.1.1 Analysis On The Concentration Of Sales Revenue From Leading Enterprises 22
6.1.2 Comparative Analysis On Sales Revenue From Top 10 Enterprises With Industry Average 24
6.2 Analysis On The Concentration By Area In Terms Of The Market Share 26
6.3 Market Position Of Foreign Enterprises And The Trend In Recent Years 28
6.3.1 Changes In The Shares Of Foreign Enterprises In Terms Of The Numbers And The Comparison Of Foreign Enterprises And Enterprises Of Other Ownership 28
6.3.2 Changes In The Shares Of Sales Revenue From Foreign Enterprises And Comparison With That From Enterprises Of Other Ownership 30
6.3.3 Profitability Of Foreign Enterprises And Comparison With Enterprises Of Other Ownership 32
6.4 Analysis On The Market Share Of Imported Products And Relevant Variations In Recent Years 34
Chapter 7 Top 10 Enterprises 36
Chapter 8 Product Standard Systems 43
Chapter 9 List Of Major Importers 45

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