Project Synopsis:
Agricultural Machinery in China – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of China. This report concludes with profiles of the leading companies in the Chinese agricultural machinery market.

Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Agricultural Machinery Industry in China. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.

Scope:
* Contains data on market value, volume and/or segmentation for Agricultural Machinery in China.

* Incorporates in-depth five forces competitive environment analysis.

* analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of China.

* The leading companies are identified with supporting key financial metrics (where available)

Market Definition:
The agricultural machinery market is defined as the sale in each country of compact tractors (rated up to 50 metric horsepower), other tractors (over 50 HP), and combine harvestors. Tractors include two-wheel and four-wheel drive tractors, as well as crawlers. The market is valued at average manufacturer list prices multiplied by units sold. All currency conversions are at 2010 average annual exchange rates.

Highlights:
The Chinese agricultural machinery market had a total revenue of $2.7 billion in 2010, representing a compound annual growth rate (CAGR) of 10.6% for the period spanning 2006-2010.

Market consumption volumes increased with a CAGR of 9.7% between 2006-2010, to reach a total of 303.9 thousand units in 2010.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 8% for the five-year period 2010-2015, which is expected to drive the market to a value of $4 billion by the end of 2015.

Reasons to purchase:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
AGRICULTURAL MACHINERY IN CHINA: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2006-10 9
Market value forecast, 2010-15 10
Market Volume, 2006-10 12
Market volume forecast, 2010-15 13
Market Segmentation by Category 15
Market Segmentation by Geography 16
AGRICULTURAL MACHINERY IN CHINA: FIVE FORCES ANALYSIS 17
Summary 17
Buyer power 18
Supplier power 20
New entrants 21
Substitutes 22
Rivalry 23
CHINA: PESTLE ANALYSIS 24
Summary 24
Political analysis 25
Social analysis 36
Technological analysis 41
Legal analysis 46
Environmental analysis 50
AGRICULTURAL MACHINERY IN CHINA: LEADING COMPANIES 55
Mahindra and Mahindra Limited 55
CNH Global N.V. 60
APPENDIX 64
Methodology 64
ABOUT DATAMONITOR 66
Premium Reports 66
Summary Reports 66
Datamonitor consulting 66

LIST OF TABLES
Table 1: China agricultural machinery market value: $ million, 2006-10 9
Table 2: China agricultural machinery market value forecast: $ million, 2010-15 10
Table 3: China agricultural machinery market volume: thousand units, 2006-10 12
Table 4: China agricultural machinery market volume forecast: thousand units, 2010-15 13
Table 5: China agricultural machinery market segmentation I:% share, by volume, 2010 15
Table 6: China agricultural machinery market segmentation II: % share, by value, 2010 16
Table 7: Analysis of China’s political landscape 25
Table 8: Analysis of China’s economy 30
Table 9: Analysis of China’s social system 36
Table 10: Analysis of China’s technology landscape 41
Table 11: Analysis of China’s legal landscape 46
Table 12: Analysis of China’s environmental landscape 50
Table 13: Mahindra and Mahindra Limited: key facts 55
Table 14: Mahindra and Mahindra Limited: key financials ($) 57
Table 15: Mahindra and Mahindra Limited: key financials (Rs.) 57
Table 16: Mahindra and Mahindra Limited: key financial ratios 58
Table 17: CNH Global N.V.: key facts 60
Table 18: CNH Global N.V.: key financials ($) 61
Table 19: CNH Global N.V.: key financial ratios 62

LIST OF FIGURES
Figure 1: China agricultural machinery market value: $ million, 2006-10 9
Figure 2: China agricultural machinery market value forecast: $ million, 2010-15 11
Figure 3: China agricultural machinery market volume: thousand units, 2006-10 12
Figure 4: China agricultural machinery market volume forecast: thousand units, 2010-15 14
Figure 5: China agricultural machinery market segmentation I:% share, by volume, 2010 15
Figure 6: China agricultural machinery market segmentation II: % share, by value, 2010 16
Figure 7: Forces driving competition in the agricultural machinery market in China, 2010 17
Figure 8: Drivers of buyer power in the agricultural machinery market in China, 2010 18
Figure 9: Drivers of supplier power in the agricultural machinery market in China, 2010 20
Figure 10: Factors influencing the likelihood of new entrants in the agricultural machinery market in China, 2010 21
Figure 11: Factors influencing the threat of substitutes in the agricultural machinery market in China, 2010 22
Figure 12: Drivers of degree of rivalry in the agricultural machinery market in China, 2010 23
Figure 13: Unemployment level in China, 2004-14 33
Figure 14: Carbon dioxide emissions in China, 2003-10 54
Figure 15: Mahindra and Mahindra Limited: revenues and profitability 58
Figure 16: Mahindra and Mahindra Limited: assets and liabilities 59
Figure 17: CNH Global N.V.: revenues and profitability 62
Figure 18: CNH Global N.V.: assets and liabilities 63

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