Project Synopsis:
Savory Snacks in Norway – Industry and Country Analysis provides five forces Industry analysis, along with PESTLE country analysis of Norway. This report concludes with profiles of the leading companies in the Norwegian savory snacks market.

Project Description:
Includes market value/volume, geographical segmentation, and five forces (buyer power, supplier power, new entrants, substitutes, and rivalry) analysis of the Savory Snacks Industry in Norway. The PESTLE analysis section analyzes the current challenges, future prospects and risks across political, economic, social, technological, legal and environmental areas of the country.

Scope:
* Contains data on market value, volume and/or segmentation for Savory Snacks in Norway

* Incorporates in-depth five forces competitive environment analysis

* analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure of Norway

* The leading companies are identified with supporting key financial metrics (where available)

Market Definition:
The savory snacks market consists of the retail sale of processed snacks, potato chips, nuts & seeds, other savory snacks and popcorn. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

Highlights:
The Norwegian savory snacks market generated total revenues of $337.1 million in 2009, representing a compound annual growth rate (CAGR) of 4.9% for the period spanning 2005-2009.

Processed snacks sales proved the most lucrative for the Norwegian savory snacks market in 2009, generating total revenues of $104.5 million, equivalent to 31% of the market's overall value.

The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.3% for the five-year period 2009-2014, which is expected to lead the market to a value of $415.7 million by the end of 2014.

Reasons to purchase:

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
INTRODUCTION 3
Market definition 3
Research highlights 3
SAVORY SNACKS IN NORWAY: MARKET OVERVIEW 8
Market analysis 8
Market Value, 2005-09 9
Market value forecast, 2009-14 10
Market Volume, 2005-09 11
Market volume forecast, 2009-14 12
Market Segmentation by Category 13
Market Segmentation by Geography 14
Market Distribution 15
SAVORY SNACKS IN NORWAY: FIVE FORCES ANALYSIS 16
Summary 16
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
NORWAY: PESTLE ANALYSIS 22
Summary 22
Political analysis 23
Economic analysis 27
Social analysis 31
Technological analysis 35
Legal analysis 40
Environmental analysis 44
SAVORY SNACKS IN NORWAY: LEADING COMPANIES 47
Market Share 47
Kraft Foods, Inc. 48
Orkla ASA 53
Procter and Gamble Company, The 58
APPENDIX 63
Methodology 63
ABOUT DATAMONITOR 65
Premium Reports 65
Summary Reports 65
Datamonitor consulting 65

LIST OF TABLES
Table 1: Norway savory snacks market value: $ million, 2005-09 9
Table 2: Norway savory snacks market value forecast: $ million, 2009-14 10
Table 3: Norway savory snacks market volume: million kilograms, 2005-09 11
Table 4: Norway savory snacks market volume forecast: million kilograms, 2009-14 12
Table 5: Norway savory snacks market segmentation I:% share, by value, 2009 13
Table 6: Norway savory snacks market segmentation II: % share, by value, 2009 14
Table 7: Norway savory snacks market distribution: % share, by value, 2009 15
Table 8: Analysis of Norway’s political landscape 23
Table 9: Analysis of Norway’s economic landscape 27
Table 10: Analysis of Norway’s social landscape 31
Table 11: Analysis of Norway’s technology landscape 35
Table 12: Analysis of Norway’s legal landscape 40
Table 13: Analysis of Norway’s environmental landscape 44
Table 14: Norway savory snacks market share: % share, by value, 2009 47
Table 15: Kraft Foods, Inc.: key facts 48
Table 16: Kraft Foods, Inc.: key financials ($) 50
Table 17: Kraft Foods, Inc.: key financial ratios 51
Table 18: Orkla ASA: key facts 53
Table 19: Orkla ASA: key financials ($) 55
Table 20: Orkla ASA: key financials (NOK) 55
Table 21: Orkla ASA: key financial ratios 56
Table 22: Procter and Gamble Company, The: key facts 58
Table 23: Procter and Gamble Company, The: key financials ($) 60
Table 24: Procter and Gamble Company, The: key financial ratios 60


LIST OF FIGURES
Figure 1: Norway savory snacks market value: $ million, 2005-09 9
Figure 2: Norway savory snacks market value forecast: $ million, 2009-14 10
Figure 3: Norway savory snacks market volume: million kilograms, 2005-09 11
Figure 4: Norway savory snacks market volume forecast: million kilograms, 2009-14 12
Figure 5: Norway savory snacks market segmentation I:% share, by value, 2009 13
Figure 6: Norway savory snacks market segmentation II: % share, by value, 2009 14
Figure 7: Norway savory snacks market distribution: % share, by value, 2009 15
Figure 8: Forces driving competition in the savory snacks market in Norway, 2009 16
Figure 9: Drivers of buyer power in the savory snacks market in Norway, 2009 17
Figure 10: Drivers of supplier power in the savory snacks market in Norway, 2009 18
Figure 11: Factors influencing the likelihood of new entrants in the savory snacks market in Norway, 2009 19
Figure 12: Factors influencing the threat of substitutes in the savory snacks market in Norway, 2009 20
Figure 13: Drivers of degree of rivalry in the savory snacks market in Norway, 2009 21
Figure 14: Norway savory snacks market share: % share, by value, 2009 47
Figure 15: Kraft Foods, Inc.: revenues and profitability 51
Figure 16: Kraft Foods, Inc.: assets and liabilities 52
Figure 17: Orkla ASA: revenues and profitability 56
Figure 18: Orkla ASA: assets and liabilities 57
Figure 19: Procter and Gamble Company, The: revenues and profitability 61
Figure 20: Procter and Gamble Company, The: assets and liabilities 62

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