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Tokyo-based Kao Corp has made the reduction of dependency on its domestic market a strategic priority, but has signally failed to achieve this, and sales in its neighbouring Chinese market have actually ...
Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: the upsurge in colour cosmetics usage, exclusive fragrances, oil-based formats and face masks. Most recently ...
Japanese beauty and personal care player Shiseido Co Ltd ranked eighth in the world in 2015. The company is undergoing a strategic overhaul to help rebuild its current businesses and grow sales internationally. ...