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Elizabeth Arden Inc is overhauling its brand strategy to boost sales and regain its prestige status. It has tightened distribution to curb excessive retail discounts and improve profit margins. Through ...
Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, ...
Estée Lauder made multiple purchases across a range of categories to benefit from diverse trends: exclusive fragrances, oil-based formats and the increasing use of face masks. Since October 2014, Estée ...
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