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Unilever’s strategy of increasingly reaching towards higher-priced premium segments while expanding in larger developed markets is delivering positive results. Under its ongoing premiumisation strategy, ...
Kao faces challenging prospects on account of being overly reliant on its home market, Japan, which has limited growth prospects. It is necessary for the company to pursue global expansion more actively, ...
Elizabeth Arden Inc is overhauling its brand strategy to boost sales and regain its prestige status. It has tightened distribution to curb excessive retail discounts and improve profit margins. Through ...
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