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Women’s Outerwear in Taiwan

  • June 2013
  • -
  • Euromonitor International
  • -
  • 32 pages

The economic slowdown in 2012 caused women’s outerwear to record a decline in growth since women are less brand loyal and more dependent on the economy when shopping for clothing. As a result of the weak economy, there has been an increase in the tendency whereby women wait for promotions or shop for cheaper products through online channels, hypermarkets and other non-grocery retailers such as night markets and street vendors. Leading brands and department stores reported low sales activity for...

Euromonitor International's Women's Outerwear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Women’s Outerwear in Taiwan
WOMEN'S OUTERWEAR IN TAIWAN
Euromonitor International
June 2013


LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Table 1 Apparel Size Chart for Women: Scottish House
Table 2 Apparel Size Chart for Women: Giordano
Table 3 Apparel Size Chart for Women: Theme
Category Data
Table 4 Sales of Women's Outerwear: Volume 2007-2012
Table 5 Sales of Women's Outerwear: Value 2007-2012
Table 6 Sales of Women's Outerwear: % Volume Growth 2007-2012
Table 7 Sales of Women's Outerwear: % Value Growth 2007-2012
Table 8 Women's Outerwear Company Shares 2008-2012
Table 9 Women's Outerwear Brand Shares 2009-2012
Table 10 Forecast Sales of Women's Outerwear: Volume 2012-2017
Table 11 Forecast Sales of Women's Outerwear: Value 2012-2017
Table 12 Forecast Sales of Women's Outerwear: % Volume Growth 2012-2017
Table 13 Forecast Sales of Women's Outerwear: % Value Growth 2012-2017
Adidas Taiwan Ltd in Apparel (taiwan)
Strategic Direction
Key Facts
Summary 1 adidas Taiwan Ltd: Key Facts
Company Background
Chart 1 adidas Taiwan Ltd: adidas in Taipei
Production
Competitive Positioning
Summary 2 adidas Taiwan Ltd: Competitive Position 2012
Internet Strategy
Brs Nike Taiwan Co Ltd in Apparel (taiwan)
Strategic Direction
Key Facts
Summary 3 BRS Nike Taiwan Co Ltd: Key Facts
Company Background
Chart 2 BRS Nike Taiwan Co Ltd: Nike in Taipei
Production
Competitive Positioning
Summary 4 BRS Nike Taiwan Co Ltd: Competitive Position 2012
Internet Strategy
Executive Summary
Economic Slowdown Causes Weakening of Apparel Sales
Increased Preference for Fast Fashion
Economy and Standard Brands Record Stronger Performance
Internet Retailing Continues To Witness Rapid Growth
Stronger Consumer Confidence To Drive Sales
Key Trends and Developments
Rapid Growth of Fast Fashion
Pricing: Average Unit Prices Decline
Competitive Environment: Private Label Brands Grow in Popularity
Internet Retailing Continues Rapid Growth
Catering To Ageing Population in Taiwan
Market Data
Table 14 Sales of Apparel by Category: Volume 2007-2012
Table 15 Sales of Apparel by Category: Value 2007-2012
Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
Table 18 Apparel Company Shares 2008-2012
Table 19 Apparel Brand Shares 2009-2012
Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 5 Research Sources












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