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World demand to rise 7% annually through 2015
Global demand for windows and doors is forecast to rise seven percent per year through 2015 to $200 billion, significantly exceeding the pace of growth registered between 2005 and 2010. However, advances will be exaggerated by an extremely weak 2010 base in the developed world, particularly in the US.
China to remain largest window and door market
China, the world’s largest national window and door market, will expand its share of global demand from 27 percent in 2010 to 29 percent in 2015. Continuing rapid economic growth and industrialization, as well as an increase in the average size of a housing unit in the country, will bolster gains. Although demand for windows and doors in China will expand robustly through 2015, it will represent a major slowdown in comparison to the performance of the past decade.
US market to post strong recovery
The US market for windows and doors will post a strong recovery and expand nine percent per year through 2015, after declining 25 percent between 2008 and 2010, when the country experienced a major economic recession that was spurred by the housing sector. Demand in Japan and Western Europe will also post solid recoveries after recent declines, although neither experienced problems as significant as the US did in 2009 and 2010.
Plastic windows and doors to be fastest growing types
Plastic windows and doors are projected to be the fastest growing products through 2015, although plastic doors will still account for less than ten percent of global door demand. Plastic windows will garner a larger share, more than 35 percent of global window demand in 2015. Gains will be spurred by rising sales of fiberglass entry doors, which will capture market share from wood and steel. Fiberglass doors are less expensive, more aesthetically pleasing and more energyefficient than steel doors. While wood doors were traditionally seen to be more attractive than fiberglass doors, improvements in processing techniques have enabled manufacturers to make fiberglass that more closely resembles wood. Further gains for plastic windows and doors will be supported by continuing demand for vinyl windows because of their low cost, durability, minimal maintenance requirements and superior energy efficiency.
Energy-efficient windows and doors to outpace overall market
Through 2015, demand for energyefficient windows and doors will rise faster than the overall market because of increasing consumer awareness and government support in the form of tax credits. Sales of blast-resistant doors will also see above-average gains, especially in the nonresidential market in developed countries due to persisting security concerns.
Details on these and other key findings are contained in a new industry study, which presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by product (plastic metal, wood), market (residential, nonresidential), world region and for 22 countries. The study also considers market environment factors, assesses industry structure, evaluates company market share and profiles industry players.
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